Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

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Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands.

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Webbiquity SMM

JULY 2, 2019

Even Mercedes Benz has pawed its way on board the cat marketing trend. Cat Memes and Videos Go Viral. then you’re going to love what cat memes and videos do for you. Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness. So should your marketing include cats?

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

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Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio. Tell us in the comments!

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Keyhole.co

MAY 30, 2023

It’s okay if you admit to listening to TikTok trending songs while working out! As per the latest social media statistics , remixing a TikTok trend leads to a 14% increase in watch time. Apart from enjoying the hook steps, you can actually connect with your target audience by giving TikTok trends a relatable brand twist.

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Likeable

APRIL 19, 2021

Here’s a look into just some of the ways your brand can use NFTs to reach, inspire, and attract new audiences—and here’s why this isn’t just another niche internet trend. . When a tweet goes viral, it can easily be replicated; when a painting is sold, there isn’t always a way to prove authenticity. What are NFTs, anyway?

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Have fun and experiment with TikTok trends.

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Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Social Media Strategies Summit

APRIL 11, 2024

More importantly, it requires understanding the latest trends, especially considering a super-short trend cycle and an even shorter audience attention span. Implement Social Selling Social selling is one of the social media trends you must embrace in 2024 — especially if you run an e-commerce business. Source: twitch.tv

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Later

DECEMBER 11, 2019

Wondering what big influencer marketing trends are coming in 2020? . We’ve rounded up predictions and the top influencer marketing trends in 2020, according to social media experts: Influencer Marketing Will Be Bigger Than Ever in 2020. Influencer Marketing Trend #1: Video Content Will (Continue To) Be King. elizabethgilmore.

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Hootsuite

FEBRUARY 20, 2024

Why this works: Real reviews from real people help to authenticate your brand. For info dumps, go monochrome Design trends come and go, but matching colours will always be in style. Embrace the memes Creating social media content doesn’t always require design talent. You can design the UGC to fit with your brand’s aesthetic.

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Hootsuite

JUNE 19, 2019

Instagram trends can make or break your social marketing strategy. Brands that keep up with the top trends on Instagram can take advantage of new features and beta tools ahead of their competitors. These are the top trends on Instagram we’re watching right now. 15 top Instagram trends to watch for.

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Keyhole.co

FEBRUARY 13, 2024

Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. The main features of Tinder’s marketing strategy Glancing at Tinder’s social media accounts will show you how active and on-trend the brand is with updates and posts.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. We also spoke to dozens of industry specialists. woke washing.

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Buffer Social

DECEMBER 21, 2023

This post was shared as a PDF carousel , which we’ve seen a trend where these kinds of posts get a really high engagement rate on LinkedIn. I think this one did so well because of a combination of things: it used a trending meme format (from CapCut, which has made coming up with TikToks so much easier!),

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Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

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Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Authenticity matters here, so let your hair down! What is TikTok?

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Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

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Hootsuite

SEPTEMBER 27, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Embrace authenticity. But that’s exactly why authenticity hits hard.

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Buffer Social

JULY 31, 2023

Put your spin on a trending meme on TikTok Participating in trends can pay off if you can authentically connect it with your brand. The combination of a trending meme or audio and your content resonating with your audience can be very effective.

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Buffer Social

DECEMBER 6, 2023

  When sharing your personal stories, be authentic. And a great place to practice is… pic.twitter.com/oiUA4MHwF6 — Eddie Shleyner 🇺🇦 (@VeryGoodCopy) May 10, 2023 Memes Even the most stoic person will find the occasional meme hilarious. If you’re short on content ideas, give memes a try.

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Sprout Social

JANUARY 16, 2020

But does chasing trends and one-off moments really make sense these days? Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. For example.

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Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In other words, to get famous on TikTok, you need to: Know the trending hashtags used by the subculture or niche.

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Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences. For example, memes like this one posted on Facebook are very much on-trend and current.

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Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. That’s why social listening is the most valuable way to mitigate risk.

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The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. Extra credit for using a trending meme or two. Don’t let it go!” Highlight specific moments or insights they shared.

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Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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Buffer Social

OCTOBER 3, 2023

Embrace authenticity — and get a bit personal Now, I completely get the attraction of presenting a perfectly curated facade on Instagram. They relish memes about working mum life — the gin, wine, caffeine dependency, teenage quirks, cute pets, and the never-ending laundry saga — and so, I share these.

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Hootsuite

JUNE 1, 2022

Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. Why are photo dumps trending on Instagram? Instagram has been criticized as an environment full of people pretending to be more polished and put together than they actually are, which isn’t authentic.

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Later

AUGUST 10, 2021

Create Shareable Graphics and Memes. Keep Up to Date With the Latest Instagram News and Trends. #1: When it comes to your Instagram presence, nothing beats authenticity. When it comes to your Instagram presence, nothing beats authenticity. 4: Create Shareable Graphics and Memes . Post to Instagram Reels.

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Hootsuite

MARCH 20, 2023

Being relatable will lead to: Users tagging their friends in your comments Building an authentic relationship with your audience More diversity in your content (not every post has to be solely marketing-focused) 4. Post memes A little meme can go a long way. Host a poll Who can resist a poll? Engage with them.

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Hootsuite

OCTOBER 20, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. In fact, the best ways to make a post blow up on the app often simply involve engaging with the TikTok community in an authentic way. Understand trends. You guessed it: keep an eye on those trends.

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Keyhole.co

JULY 5, 2023

Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections). By sharing this authentic side, you foster transparency, allowing viewers to better connect and relate with your brand.

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Buffer Social

MAY 30, 2023

This is backed up by attributed to having the highest ROI of top marketing trends This article explores the rise in popularity of the format and some tips for making the most of short-form videos for your social media. Instead, if you notice something trending online, think about how it does (or doesn’t) fit your brand.

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Likeable

DECEMBER 17, 2019

To that end, we’ve compiled a list of some macro trends to watch out for in the coming year, and a few thoughts on how to get out ahead of the tide. On Facebook, Groups have been recently becoming active gathering places for everything from fans of Frasier , to Fitbit’s local workout clubs , to hugely popular private meme groups.

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