Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. Or a Facebook strategy. Or a Facebook strategy.

Social Media 166

Social Media Strategy Alltop ROI 166

Oktopost

APRIL 26, 2021

Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. B2B companies are especially guilty of this — but they don’t have to be. Want to learn how to create a social media marketing strategy for your business? Benefits of talking directly with your social followers and prospects.

Engagement 156

Engagement Social Media How To Hubspot 156

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. Source: CMI ). Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. They are owned by a B2B parent company and debuted their consumer site in early 2014. The Best Part: The Bang Now, not all strategies and tactics make bangs, but this one did and PassionRoses couldn’t have been happier.

Case Study 147

Case Study Study Influencer Project 147

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 100

Case Study Study Banking Campaign 100

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

APRIL 15, 2011

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B).

Content 115

Content Marketing Consultant Fashion 115

Convince & Convert

MARCH 27, 2012

The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. Simply put, your content marketing strategy must come before your social media strategy. Jay may indeed be right.

Content 144

Content Consultant Marketing Price 144

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. If your brand is considering LinkedIn, your content strategy should be the top priority. These demographics make LinkedIn an enticing and important channel for brands.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

MARCH 27, 2012

The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. Simply put, your content marketing strategy must come before your social media strategy. Jay may indeed be right.

Content 131

Content Consultant Marketing Price 131

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. You’re in hunting mode, looking for tracks and setting lures.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MARCH 14, 2016

You can take a leaf from Robert Mening’s strategy and use it in your own field of expertise. If you have been in the B2B sector for any amount of time, you might have come across Gordon Graham. The guy has over 200 whitepapers, 1000 magazine articles, 75+ workshops, and a $197 crash course in B2B content to his credit.

Joomla 60

Joomla Drupal eBook Startup 60

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Pam Moore

FEBRUARY 24, 2018

Does this mean they are not in the B2B camp that is watching our LinkedIn videos earning between 10,000 and 50,000+ organic views each? Would you say the same thing about a TV or radio commercial, industry magazine or email newsletter? You need to roll up your sleeves and develop your own strategy and plan.

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Proactive Report

OCTOBER 8, 2012

The scary part is that only 38% of companies have a defined content strategy. Content strategists take note: just over half (55%) say they are planning to get a content strategy in place. Educational articles and brand sponsored magazines, such as Organic Connections, have been around forever. And well they should.

Publishing 79

Publishing Content Marketing B2B 79

Twist Image

APRIL 10, 2013

Ultimately, all of us (whether we''re B2C or B2B businesses) are trying to create products and services that are simple and intuitive to use. Perhaps his strategy was met with friction from the existing customer base, maybe his marketing strategy was off, but here''s the thing: JC Penney was in need of Johnson (or, at least, a reinvention).

Retail 104

Retail Apple B2B Instagram 104

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Many marketers imagine that they have to choose one of these strategies, but content writing and affiliate marketing can be seamlessly combined for incredible results. 71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Source: Zazzle Media ). What Is Affiliate Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. You must fight social media fire with social media water. Man: …… your awesome.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Writtent Blog

MARCH 10, 2014

Pace: Four Seasons Magazine. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The American Indian Science & Engineering Society has a long-standing magazine, Winds of Change. Content Marketing Content Strategy content marketing marketing agency'

Content 85

Content Marketing Energy Case Study 85

Adam Sherk

DECEMBER 22, 2009

And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Trends 167

Trends How To Digg Press Release 167

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Keyhole.co

MAY 9, 2023

Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. Observe how @eclectically_made , an interior decor magazine (80.6K+ followers), asks its audience to share interior designing ideas.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Writtent Blog

MAY 17, 2013

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. 5 Ways to Bond with Your Blog’s Audience.

Content 87

Content Journal B2B Loyalty 87

Convince & Convert

JUNE 3, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies. All rights reserved.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 13, 2015

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. She was asked to expand it into a 2500-word article for the HBR Magazine. In the beginning, her business was pounding the pavement meeting with clients for her marketing strategy consulting business. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Convince & Convert

MARCH 3, 2010

If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK. Although not an agency, I think as someone with a markteting practice, I agree it is very important to stay alert to the changing climate in communications and provide depth to our strategies.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Jeff Esposito

AUGUST 24, 2011

Within a two week span this summer, Boston was honored by GQ Magazine as being first in “ The 40 Worst-Dressed Cities in America &# and by two Michigan psychiatrists as “ The Least Friendly City &# in the country. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market.

Sports 54

Sports Fashion B2B Survey 54

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 125

Content Marketing Consultant Social Media 125

Buzz Marketing for Technology

OCTOBER 15, 2014

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. Those that are started from market opportunity, I read this article in a magazine and I realize that those tend to be very weak and they tend to not do well. Not only can a big company have a why, every company does have a why.

B2B 248

B2B Forums Loyalty Organization 248