Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Hubspot Provides Value through Rich Content.

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B2B Instagram Brands Hubspot 158

Oktopost

FEBRUARY 28, 2022

What is an Employer Branding Strategy. How to Implement an Employer Branding Strategy in 6 Steps. What Is an Employer Branding Strategy? Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Table of Contents. Positive Work Culture.

Company 136

Company B2B Brands How To 136

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? Resources mentioned: In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Hubspot. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary. Meet Jennifer.

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Data Engagement Hubspot B2B 118

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Adjust your 2020 social strategies and goals.

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Strategy Metrics Hubspot Retail 142

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What is your budget for this project?

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B2B How To Data Process 135

Oktopost

MARCH 11, 2020

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Today’s B2B buyers trust people, not brands. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. How to Have a Successful Social CRM Strategy. Source: Cloudave ).

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Social CRM B2B How To Patterns 96

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. This is crucial to improving your strategies.

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Team Hubspot Marketing SMS 109

Oktopost

FEBRUARY 28, 2021

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Today’s B2B buyers trust people, not brands. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

DECEMBER 5, 2022

Social media is likely a big part of the digital marketing strategy of any brand. According to HubSpot , around 16% of an average website’s traffic comes from social media. Depending on your industry and strategy, that percentage can be much higher. Some of the best links are earned organically.

SEO 115

SEO Social Media Reputation Real Estate 115

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. We will also discuss some of the best strategies and share success stories: What is sales and marketing alignment? An effective way to achieve this is through sales and marketing alignment.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Is Guest Posting Part Of Demand Or Lead Generation? They’ll work with that.

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Comparison SEO Curation Domain Name 145

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Then, devise consistent strategies across your website and all social media platforms.

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Reputation Brands Construction How To 59

Oktopost

NOVEMBER 18, 2020

COVID-19 has made it clear that sales strategies needed to evolve. Businesses with proper alignment see a 32% increase in revenue growth, while organizations with less alignment see a 7% decrease. They still remain apart in many organizations. 35-50% of sales go to businesses that respond first HubSpot.

Engagement 89

Engagement Social Media B2B Team 89

Writtent Blog

OCTOBER 7, 2013

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 3) Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog (Source: HubSpot ) Tweet.

Hubspot 86

Hubspot B2B Small Business Company 86

Webbiquity SMM

OCTOBER 18, 2010

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing.

Alltop 148

Alltop Tips Hubspot Directory 148

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

APRIL 2, 2014

From idea generation to strategy and more, here are the best of the best: 1. The Grande Guide to B2B Content Marketing. While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful. Image credit: HubSpot.

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Resources Content Case Study eBook 99

Keyhole.co

NOVEMBER 29, 2023

YouTube’s algorithm is more likely to organically promote your content when it receives high engagement at a specific time. It gives detailed information on crucial parts you might need to audit your content strategy. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. to 6:00 p.m. to 11:00 a.m. and 3- 6 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Webbiquity SMM

NOVEMBER 12, 2012

Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Next, you’ll need a lead nurturing strategy.

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B2B LinkedIn Strategy Marketing 244

Keyhole.co

JUNE 9, 2023

Yes, the rumor has it that the organic reach on Facebook has declined. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. As per social media statistics , more than 2.8

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Facebook Guidelines Activities Feed 52

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? So how about that for a strategy?

B2B 52

B2B Strategy Brands Content 52

Buffer Social

AUGUST 23, 2018

And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. Let’s get started!

LinkedIn 104

LinkedIn Company Tips RSS 104

Sprout Social

OCTOBER 23, 2018

We get to the heart of the buzzwords, get to know one another, and ultimately, walk away with the knowledge to help our organizations thrive. Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. via @angieodowd from @HubSpot #SproutPartnerSummit pic.twitter.com/yURn5LrTsu.

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Hubspot B2B Team Conversation 68

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Huge credit to my friends at Hubspot here, as they initially popularized the concept of Smarketing, and have done a lot of great work on this topic that inspired my presentation). You can put Smarketing into practice in your organization.

How To 60

How To Embedding B2B Patterns 60

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. By leveraging this data, you can make evidence-backed decisions to improve your brand or even map out your marketing strategy. Best For: Oktopost is specifically designed for B2B businesses. Assets and saving the files are very easy.

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Brands Hubspot Marketing B2B 62

Convince & Convert

FEBRUARY 1, 2016

Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. While bounce rates and sales are crucial for understanding your business, looking at the funnel as a whole is a way of organically gathering data on your clientele. Journey Mapping. Explicitly ask them to share.

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Content Tips Analysis Curation 60