Pam Moore

JULY 13, 2023

Unleash Your B2B Sales Superpowers with Artificial Intelligence Ready to add some sizzle to your B2B sales results? Let's unleash your B2B sales superpowers with a little AI magic. HubSpot CRM: From lead scoring to content personalization, it's your AI toolbox all in one place. AI doesn't replace us, it equips us.

B2B 78

B2B Training Hubspot Team 78

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? Why integrating social engagement data into your marketing automation platform is a complete game-changer that will earn you a permanent seat at the strategy table. The Definitive Guide to Social Engagement Data Inside of Hubspot. Catch all episodes here. Episode Summary.

Data 174

Data Engagement Hubspot B2B 174

Ignite Social Media

OCTOBER 1, 2018

Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software.

B2B 119

B2B Examples Hubspot Widget 119

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Hubspot Provides Value through Rich Content.

B2B 159

B2B Instagram Brands Hubspot 159

Oktopost

AUGUST 8, 2018

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations!

Hubspot 82

Hubspot Engagement Campaign B2B 82

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

FEBRUARY 28, 2022

What is an Employer Branding Strategy. How to Implement an Employer Branding Strategy in 6 Steps. What Is an Employer Branding Strategy? Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Table of Contents.

Company 136

Company B2B Brands How To 136

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? Resources mentioned: In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Hubspot. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118

Convince & Convert

JANUARY 19, 2014

The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose.

B2B 145

B2B Hubspot Marketing Embedding 145

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

JANUARY 11, 2024

Many demand generation tools offer data accuracy, which makes strategy planning better. This will allow you to focus on driving your broader marketing strategy forward. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Adjust your 2020 social strategies and goals.

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

MARCH 11, 2020

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Today’s B2B buyers trust people, not brands. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. This is crucial to improving your strategies.

Team 110

Team Hubspot Marketing SMS 110

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

B2B 135

B2B How To Data Process 135

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

APRIL 26, 2021

Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. B2B companies are especially guilty of this — but they don’t have to be. Want to learn how to create a social media marketing strategy for your business? Here are 9 of the best Facebook groups HubSpot has seen.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. You’ll be able to engage in better sales forecasting and track the productivity and effectiveness of your strategies and manpower with greater accuracy. Hubspot Sales. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Oktopost

FEBRUARY 28, 2021

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Today’s B2B buyers trust people, not brands. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. How to Have a Successful Social CRM Strategy.

Social CRM 96

Social CRM B2B How To Patterns 96

Keyhole.co

MARCH 9, 2023

HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” Lead generation analytics from HubSpot. FREE Guide: SMART Goals for Social Media Strategy.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM).

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. We will also discuss some of the best strategies and share success stories: What is sales and marketing alignment? Revenue-aligned strategy Rather than chase separate goals, both teams develop a combined revenue-bound strategy.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Marketing to Serve

NOVEMBER 26, 2017

If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ). This all comes back to one of the foundations for you marketing strategy, a target market. Link clicks account for 92% of all user interaction with tweets (Source: HubSpot ). Start here.

Social Media 66

Social Media Strategy Content How To 66

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110