Oktopost

SEPTEMBER 22, 2022

Why integrating social engagement data into your marketing automation platform is a complete game-changer that will earn you a permanent seat at the strategy table. The Definitive Guide to Social Engagement Data Inside of Hubspot. Hot topics of this episode include: How to leverage social data for better engagement. Meet Jennifer.

Data 174

Data Engagement Hubspot B2B 174

Convince & Convert

DECEMBER 6, 2023

76% of Marketers Say Their Brands Provide Social Media Customer Service According to a 2023 Hubspot report, 76% of social media marketers revealed their companies offer social media customer support. Image via Hubspot Mostly, customers ask these questions through the DMs. Ready to Build Your Social Media Customer Service Strategy?

Social Media 145

Social Media Hubspot Statistics Survey 145

Convince & Convert

FEBRUARY 9, 2024

AI has become a key ingredient to the modern sales strategy. We’re talking about a shift from intuition-based decisions to data-driven strategies. And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. But, no one is there yet.

Hubspot 131

Hubspot Meeting Avatar Data 131

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Adjust your 2020 social strategies and goals.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sherrilynne Starkie

JANUARY 2, 2018

Usually, the issue is a lack of strategy. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework.

Consultant 309

Consultant Social Media Curata Sysomos 309

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. Here are the steps for creating your Linkedin strategy.

B2B 130

B2B LinkedIn Strategy Brands 130

Social Media Strategies Summit

APRIL 11, 2024

So, how can you use this to improve your social media marketing strategy? How you implement this strategy is entirely up to you (and should depend on your brand’s personality). Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024.

Social Media 226

Social Media Tips Marketing UGC 226

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Of course, we’re not suggesting you replicate their entire social media strategy — you’ve got your own value proposition and unique selling points. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Social Media Strategies Summit

OCTOBER 24, 2018

Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. Below you will find 9 components that are critical to a successful social media strategy. Social Media Strategy Audit Resources. Social Media Strategy Metrics Map Chart. Social Rank.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

Conversation 101

Conversation Strategy Social Media Marketing 101

Social Media Strategies Summit

FEBRUARY 13, 2020

They then craft a strategy that will resonate. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. PRIORITY PLATFORM: Facebook and Instagram Advertising.

B2B 150

B2B Social Media Brands Hubspot 150

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. You’ve come to the right place. . billion in 2021. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. This is crucial to improving your strategies.

Team 110

Team Hubspot Marketing SMS 110

Oktopost

OCTOBER 5, 2022

The Definitive Guide to Social Engagement Data Inside of Hubspot. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. The Definitive Guide to Social Engagement Data Inside of Marketo. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118

Hootsuite

NOVEMBER 7, 2023

Hootsuite Advanced Analytics Request free demo Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts. Since HubSpot also includes a CRM, it links social conversations with customer data. Pricing: From $800/month; free trial available.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

AUGUST 27, 2014

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question. Hubspot has been around since 2006, and their S-1 details financial information from 2009.

Hubspot 162

Hubspot Marketing Research Strategy 162

Writtent Blog

NOVEMBER 24, 2023

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. Tagline: Your tagline is a huge part of your first impression and branding strategy, and is even more important if what you do isn’t obvious in the name of your company. After that, the sky’s the limit.

Hubspot 96

Hubspot How To Loyalty Resources 96

Webbiquity SMM

MAY 9, 2023

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. Tip 3: Develop a Content Strategy Consistent and compelling content is the core of any successful social media marketing campaign.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.”

Report 185

Report Hubspot Marketing ROI 185

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. HubSpot’s features aren’t radically different from most tools on our list.

Campaign 125

Campaign Social Media Tools Hubspot 125

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. FedEx is a great example of an enterprise using this strategy. HubSpot: Lay a Bet on Instagram Video Marketing.

B2B 259

B2B Examples Company Instagram 259

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Building those relationships will take a lot of work, but you will be rewarded. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Sprout Social

JANUARY 11, 2024

This aligns with a customer experience strategy that results in long-term loyalty. Track the performance of your service team and strategy Consider how software can align your business’ customer experience with concrete KPIs. Hubspot Service Hub As noted earlier, expectations regarding response times are high.

Software 86

Software Tools Knowledge Base Hubspot 86

Oktopost

JANUARY 11, 2024

Many demand generation tools offer data accuracy, which makes strategy planning better. This will allow you to focus on driving your broader marketing strategy forward. Its features include automated social publishing, social listening, and an employee advocacy tool to revamp your social selling strategies. Learn more here.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

AUGUST 16, 2023

You need to know which content strategy gives you the results you’re looking for. Plug in your competitor’s past content and ask ChatGPT to suggest ways you could differentiate from or improve upon the strategy. For sales folks who live and breathe in the HubSpot CRM, this makes taking care of social media tasks convenient.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Writtent Blog

DECEMBER 29, 2023

So you brainstorm content topic ideas and create a strategy , and then you realize: That’s a lot of content. According to to this article on Hubspot , increased blogging frequency means more traffic and leads. Consider these 10 reasons to use reputable article writing services in your content marketing strategy.

Project 98

Project Hubspot Case Study Cost 98

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

JULY 13, 2023

HubSpot CRM: From lead scoring to content personalization, it's your AI toolbox all in one place. It's the human touch, the understanding, the empathy, the strategy, relationship-building that sets us apart. LinkedIn Sales Navigator: The treasure map to uncovering those golden nuggets of lead and customer insights.

B2B 78

B2B Training Hubspot Team 78

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” Lead generation analytics from HubSpot. FREE Guide: SMART Goals for Social Media Strategy.

Analytics 179

Analytics Social Media Tools Price 179

Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. I lead the development and execution of long-term (sustainable and inclusive) business strategies for both my company and our clients. Please briefly describe the structure of your team.

Education 190

Education Authentication Team Hubspot 190

Pixlee

JULY 9, 2019

Inbound Strategy and UGC. He works with clients on SEO, analytics, lead generation, sales enablement, customer success, and inbound marketing strategy. He previously worked at HubSpot, helping develop inbound strategies for more than 200 clients. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston.

UGC 59

UGC Strategy Marketing How To 59

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Smart Ways to Improve your Brand Strategy. How do you create a killer brand strategy? Let your customers contribute to building your brand strategy.

Strategy 52

Strategy UGC Brands Apparel 52

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. Test and experiment with different social media content formats, platforms, and strategies.

Project 129

Project Social Media Template Templates 129

Buffer Social

SEPTEMBER 10, 2018

When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions). In the first year, this strategy helped our account grow by almost 400% – 4,250 to 21,000 followers. Key takeaway: User-generated content. Over to you.

Instagram 108

Instagram Strategy Feed Feedly 108

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy. This article was originally published on HubSpot by Pete Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Let’s dive in!

Instagram 75

Instagram Strategy Tips How To 75

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions). Now we move onto the conversion focused part of this strategy.

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Instagram Strategy How To Feed 100