Sprout Social

JANUARY 26, 2023

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. That makes referral marketing programs essential for B2B businesses.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

NOVEMBER 2, 2023

A customer journey map puts the customer first by giving you a deeper understanding of how your customers interact with your brand. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Knowing their specific research topics allows you to address their pain points.

Examples 103

Examples Template Templates How To 103

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JANUARY 12, 2022

In this guide, we’ll show you how it’s done. How to build a word of mouth marketing strategy: 8 tactics and examples. rating or review is most valuable to someone researching a brand for the first time or buying a new product. See how that works? In fact, recent research from R.R. Translation?

Conversation 136

Conversation Review Marketing How To 136

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. This is also a powerful tool for competitor research. How do you differentiate yourself from your competitors? Create community and brand loyalty. Learn more about how to market your brand on Instagram. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. How to get started on TikTok. Is my audience on the platform?

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. How to Build Your First Content Marketing Strategy by Search Engine Watch.

Strategy 226

Strategy Content Marketing BuzzStream 226

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. How to measure brand awareness. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

DECEMBER 23, 2020

Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl. Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. Social Media Marketing Workbook: How to Use Social Media for Business | Jason McDonald.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Oktopost

MARCH 20, 2021

Research has shown that only 15% of marketers evaluate their success by how many leads they get. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. To reach your goals in 2021, you’ll need a marketing mindset change.

Strategy 144

Strategy Metrics Process B2B 144

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? But it does mean that marketers don’t have an effective way to measure the impact.

Social Media 117

Social Media NGO ROI Research 117

Sprout Social

MARCH 12, 2020

Answering these questions will help create a clearer vision of how to put data in action at your business. Check out this Adapt article to learn more about how to build a culture around data. . Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

SEPTEMBER 22, 2021

We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. And in this guide, we’ll break down the basics of how to do exactly that. This is the big one for businesses in B2B. Build brand loyalty. See how that works?

Conversation 87

Conversation Loyalty Policies Examples 87

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems. Source: Wikipedia. Draft due date.

Template 167

Template Templates Trends Content 167

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. BuzzSumo is a monitoring and research tool that tracks content performance. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

ProBlogger

NOVEMBER 11, 2014

Concerns like these are not uncommon when learning how to create a blog. And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Research shows that images increase click-through rates, shares and links. Tips For Business To Business (B2B) Blogs. Use images.

Content 55

Content B2B How To Reputation 55

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Here’s exactly how to do it. But how do you know if your content is enhancing what people think about your company? Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. So to help me convince readers that they needed to fundamentally change everything about their customer service and customer experience programs, I partnered with Edison Research on a massive study on the Science of Complaints.

Posterous 60

Posterous Case Study Buy Research 60

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Current or former customers (84% says research from DDB). Yet, how much time do we spend calculating the value of those insights?

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Rebekah Radice

JULY 15, 2019

From live video to how-to and thought leadership, the time is now to jump in and get started! When creating thought leadership videos, the most important thing is to start with research and know exactly what your audience needs and what questions they want answered. How To Videos. Think about how you can do the same.

Types 119

Types Video Content Case Study 119

Hootsuite

MAY 26, 2021

Learn how to generate and nurture leads and win business using social media. When you do that, you’re more likely to build trust and loyalty. They clearly outline how their product solves a problem for moms. Authenticity builds trust — and that, in turn, can become customer loyalty. List 3 essential social selling tools.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

MARCH 8, 2019

And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering. Beyond your brand name, “how to” queries are great to track as well. Monitoring your comment section and notifications can actually help you breed brand loyalty.

Reddit 99

Reddit Tumblr YouTube Review 99

Social Media Strategies Summit

AUGUST 26, 2022

You may explore and follow current trends, and you may even do competitor research and do your best to cover the same subjects they do. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. It’s also not a bad idea to research your competitors.

Loyalty 204

Loyalty Software Publishing SEO 204

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. If your content marketing strategy includes posting on LinkedIn, you may be wondering how to handle this task effectively. Let’s discuss each one in detail.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Social Media Strategies Summit

NOVEMBER 28, 2022

This graphic shows how to match your offer to the corresponding audience: Image source. According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

JULY 15, 2020

It’s all about boosting sales while creating brand loyalty and trust. How to create a buyer persona. Do thorough audience research. Here’s a basic overview of how to learn about your audience. For a more in-depth look at these concepts, check out our complete guide to audience research. Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. Good news: our step-by-step breakdown of how to build a brand can help! Because consumers are overwhelmed with product choices.

Brands 93

Brands How To Sentiment Social Media Management 93

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Through research and analysis, content marketing can offer a window into your target audience’s various pain points. Content Marketing in the B2B funnel.

Content 169

Content B2B How To Types 169

Convince & Convert

JUNE 1, 2014

I remember being a Mixologist at a MarketingProfs B2B event with Stephanie Miller and Beth Harte and Michael Brito , and that opportunity starting to position me as something other than an attendee and occasional speaker. I remember debuting my bottle opener business cards at that event – a trademark to this day.

Twitter 167

Twitter Marketing Conference Consultant 167

Hootsuite

FEBRUARY 24, 2022

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Consistent branding builds loyalty and trust.

Examples 145

Examples Campaign Platform Tips 145