Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. LinkedIn monitoring tools can serve multiple functions.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Today, we’re happy to announce Oktopost’s Social Listening.

Conversation 118

Conversation Sentiment B2B Module 118

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing.

Social Media 230

Social Media Jive Marketing B2B 230

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This post outlines 10 key steps in using social listening to satisfy and retain more customers.

Sentiment 142

Sentiment How To Analysis Trends 142

MegaBytee

MARCH 8, 2021

Social media channels these days are not just confined to entertainment purposes. Which social media platform works for your online business. are some of the important social handles that can grow your business like anything. Here we will discuss how to choose the right social media channels for your business.

Social Media 52

Social Media CPC How To Forums 52

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. However, the most advanced programs see higher benefits in many vital areas.

B2B 140

B2B Research Influencer Marketing 140

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Channels like social media, search engines, blogs, websites, and email marketing can be used to create a strong presence across multiple platforms. Social Media Marketing.

Strategy 92

Strategy Marketing B2B ROI 92

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 206

Tools Social Media Lithium Sysomos 206

Ari Herzog

SEPTEMBER 27, 2010

Many are cut-and-paste jobs that have zero personality and zero research into who I am and why I receive it, and I send those straight to the trash. To win one of two free tickets, please send the following Twitter message: Get 10% off tickets to Monitoring Social Media Boston [link] #msm10 with promo code “BOSTON10”.

Conference 123

Conference Social Media Forums Metrics 123

Socialmedia.biz

FEBRUARY 18, 2021

It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. How did social media drive us further apart when it was meant to connect us? Why forums alone don’t work. Collective stupidity.

eBook 60

eBook Forums B2B Project 60

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? or G2), it goes far beyond that.

Reputation 96

Reputation Sentiment Analysis Notification 96

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. The only way to found on social networks is to be active on them.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

B2B 256

B2B ROI StumbleUpon Comparison 256

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Instagram hashtags guide: The basics Before we dive deep into hashtag research and usage, let’s get the basics out of the way. What are Instagram hashtags? Here’s how: 1. Who are they?

Hashtag 52

Hashtag Instagram How To UGC 52

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. Initiating meaningful conversations is critical.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Case Study Strategy Study 125

Oktopost

MARCH 27, 2024

This lesson extends far beyond childhood games into the real world of social listening. There are millions, perhaps even billions, of conversations taking place on social media each day. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations.

B2B 75

B2B Sentiment Analysis Influencer 75

Mindjumpers

OCTOBER 19, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Owned, earned and paid media are three terms you might come across a lot these days. Social Media Marketing Goals & Tools.

Engagement 177

Engagement Marketing Paid Search Forums 177

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Lots of diverse versions of this. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Read on to learn what aspects of your business can benefit most from social listening tools.

Tools 93

Tools Sentiment How To Team 93

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Sharing on more than one Social Media channel. . Have you ever wondered how many posts get published each day?

Strategy 93

Strategy Content Marketing Influencer 93

Sprout Social

MARCH 8, 2019

There’s a universal expectation for businesses to reply in a timely manner to customers on social media, right? If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Brands should be able to monitor their presence across all social platforms. Not a good look.

Reddit 99

Reddit Tumblr YouTube Review 99

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Diva Marketing Blog

JUNE 10, 2009

When you first step into social media it's often like being the new kid on the block. But when it came to the cool Atlanta divas working in social media marketing my network was sadly struggling. That search morphed into the creation of a resource list of the Atlanta Women in Social Media Marketing.

Social Media 53

Social Media Real Estate B2B WordPress 53

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Sharing on more than one Social Media channel. . Have you ever wondered how many posts get published each day?

Strategy 60

Strategy Content Marketing Influencer 60