Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. We're talking to you too, B2B brands. Fans beget more fans. How to measure brand awareness.

Strategy 128

Strategy Brands Hubspot Survey 128

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Huge thanks to our amazing sponsors for helping us make this happen.

Case Study 132

Case Study ROI Social Media Team 132

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 188

B2B Marketing Diagrams ROI 188

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. Influencers are taking on new sponsorships daily.

Social Media 118

Social Media Marketing B2B Banking 118

Diva Marketing Blog

MAY 23, 2012

Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest. Diva Marketing/Toby : Understanding that Pinterest is still in its infancy, especially in terms of b2b, what are your measures for success?

Social Networking 92

Social Networking eBook Analysis API 92

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 101

B2B Marketing Diagrams Price 101

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Metrics 132

Metrics Strategy How To Tourism 132

Oktopost

AUGUST 10, 2023

In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. This is often referred to as ‘thought leadership’, and it’s unparalleled in terms of the ROI it brings to marketing teams.

Social Media 62

Social Media UGC B2B Sentiment 62

Webbiquity SMM

DECEMBER 16, 2014

Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. I’m excited to see what these guys add next.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Oktopost

JULY 20, 2023

Automate analytics, and regularly publish them in ready-to-present formats that clearly demonstrate ROI. Empower your team to scale B2B social media operations, move more leads into the funnel, and boost communication between sales and marketing.

Social Media 62

Social Media Social Media Management Team B2B 62

Oktopost

MAY 31, 2021

Using tools for lead generation can influence your ROI positively. You can invest your budget on top B2B influencers , influencers on social media, or professionals on online platforms instead of spending so much on advertisements. Without adding these to your work, you cannot promote yourself successfully on your desired social media.

Tips 105

Tips Marketing B2B Review 105

Hootsuite

JULY 8, 2020

All of this can lead to higher conversion rates and better social media ROI. B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? visiting “fashionable and cool” destinations. Audience research will help you craft relevant content, messaging, and ads. New parents?

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Keyhole.co

DECEMBER 26, 2022

Influencer marketing ROI is stronger than ever. Each webisode will feature Mindy teaching viewers, in her humor-filled fashion, about the art of cooking. This kind of influencer marketing tactic drives sign-ups and makes it very easy for HelloFresh to track each influencer’s ROI. Monitor your influencers on Keyhole.

Influencer 52

Influencer Campaign Instagram Data 52

Keyhole.co

APRIL 24, 2023

For instance, if you own a fashion or beauty brand, Instagram could be your preferred channel seeing that it’s based on visually-driven content. On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content.

Social Media 52

Social Media How To Campaign ROI 52

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly. All rights reserved.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Is there no place for old-fashioned “selling&# using social media? Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 3, 2010

In true big coporate fashion they ignore the little guy. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# GM ran commercials recently on “paying back their loans in full&# which is not entirely true ( [link].). All rights reserved.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Keyhole.co

NOVEMBER 4, 2020

Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. You can also use the tool to manage influencer relationships and measure their ROI. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.

Analytics 105

Analytics Social Media Tools Price 105

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. All rights reserved.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. The conversation is icing on the cake, and it requires much more work of the old-fashioned sort. And that’s a worthy objective.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Mindjumpers

AUGUST 11, 2010

Leave a Reply Click here to cancel reply.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

SEPTEMBER 1, 2010

The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason. Just not in a linear fashion. link] jaybaer You’re exactly right Chris.

Social Media 121

Social Media Consultant Social CRM eBook 121

Keyhole.co

FEBRUARY 13, 2022

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. You can also use the tool to manage influencer relationships and measure their ROI. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.

Analytics 52

Analytics Social Media Tools Price 52

Kikolani

NOVEMBER 29, 2010

Ali’s Blog covers business, fashion, finance, personal development, and more. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. And my favorite: “The ROI of social media is that your business will still exist in five years.&#. What percentage of Fortune 100 companies are on Twitter?

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

MARCH 16, 2010

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Regardless of the reason, as the current teen population ages, it threatens Twitter’s preeminence unless adoption rates soar. Since then,023% of all Tweets include location data, according to Sysomos. All rights reserved.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 3, 2010

This past year, the ROI off of my social media strategy has far surpassed my high ranking website. 3 Ways Facebook is Killing Your Website [link] an excellent read [link] John Crespi Very bold posting but may be prophetic! Putting my content on someone else site is too scary. I decided to jump the social media band wagon a couple years ago.

Social Media 167

Social Media Facebook Marketing Consultant 167