Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. 5 Best Practices for Your Employee Advocacy Program Finding the Right Advocate Marketing Platform Why Turn Your Employees into Advocates? Jump to Section Why Turn Your Employees into Advocates?

ROI 48

ROI Loyalty Embedding Metrics 48

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Fans beget more fans.

Strategy 126

Strategy Brands Hubspot Survey 126

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse. Listen Now .

Case Study 132

Case Study ROI Social Media Team 132

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. But how do you get yourself chosen?

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. Provide prospects with a “guided tour.”

B2B 189

B2B Marketing Diagrams ROI 189

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A. Tiene sangre de troll.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 199

B2B Strategy Marketing Microsoft 199

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Strategy Statistics Metrics 117

Diva Marketing Blog

MAY 23, 2012

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. Diva Marketing/Toby : From a high level, what is Brandwatch’s Pinterest strategy? The company is experiencing huge growth in the young sector. .

Social Networking 92

Social Networking eBook Analysis API 92

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 249

Social Media Tumblr Marketing B2B 249

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. Provide prospects with a “guided tour.”

B2B 101

B2B Marketing Diagrams Price 101

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Oktopost

MAY 31, 2021

Lead generation is your first task as a marketer that can win your business successful sales. Lead generation is the practice of adopting different marketing strategies to make other people or businesses interested in your business. Inbound marketing activity is to do with the online platforms and the non-physical presence.

Tips 105

Tips Marketing B2B Review 105

Oktopost

AUGUST 10, 2023

Any form of digital marketing – whether SEO or traditional PPC – is ultimately designed to generate more quality leads and boost the numbers going into the funnel (and out the other end). Some are more effective than others – and some really need to be executed as part of a more comprehensive marketing strategy in order to bear fruit.

Social Media 62

Social Media UGC B2B Sentiment 62

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

Influencer 52

Influencer Campaign Instagram Data 52

Oktopost

JULY 20, 2023

Back then, businesses would adapt their database marketing model by sending out direct mail brochures and performing outbound sales calls, but by the end of the 1980s, the birth of the ACT – the very first contact management software – made it possible for industries to track customer and prospect details all in a digital space.

Social Media 62

Social Media Social Media Management Team B2B 62

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman. .

B2B 297

B2B Trends Analysis Marketing 297

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Target audience definition.

Template 145

Template Templates Social Media How To 145

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers.

FAQ 139

FAQ Content Consultant Social Media 139

Keyhole.co

APRIL 24, 2023

From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. For instance, if you own a fashion or beauty brand, Instagram could be your preferred channel seeing that it’s based on visually-driven content.

Social Media 52

Social Media How To Campaign ROI 52

Mindjumpers

AUGUST 11, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Word of mouth, referral, viral and connected marketing have been around for a long time. Word of mouth, referral, viral and connected marketing have been around for a long time. There are several important channels for online word of mouth marketing: 1.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

JUNE 3, 2010

We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really. We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really. " Kudos Joyce. Pathetic BP.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. Or is this just creepy? If Facebook can address those issues satisfactory it would be great.

Social Media 134

Social Media Strategy Curation Privacy 134

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. This tool is a huge timesaver for social media marketers. They set you up with the right industry data to make smart marketing decisions.

Analytics 105

Analytics Social Media Tools Price 105

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals. Pricing ranges from $99 – $199 per month.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. The conversation is icing on the cake, and it requires much more work of the old-fashioned sort. And that’s a worthy objective.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Proposals are written. Resources deployed. Stuff gets built.

Social Media 121

Social Media Consultant Social CRM eBook 121

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Research 192

Research Social Media B2B Statistics 192

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167