Sprout Social

JUNE 28, 2023

For example, Sprout scales social media efforts, across your strategy—from social customer care to scheduling and publishing content. Here are a few examples of what social media automation can do: Schedule content to publish automatically. Let’s look at social media publishing, for example.

Team 110

Team Hubspot Marketing SMS 110

Writtent Blog

JUNE 19, 2013

It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Showcase Engagement. Create Topical Boards.

B2B 95

B2B Content Curation Hubspot 95

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Setting up individual Facebook event pages can be a good way of facilitating engagement before, during and after the event, and can help you to gain at least some idea of how many people are likely to visit your exhibition stand.

Platform 152

Platform Engagement Hashtag Eventful 152

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. The final element of social media that may help SEO is social signals — likes and shares on Facebook or Twitter.

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Wondering which social network is most effective at generating b2b leads? What the best day of the week is for Facebook posting? B2b marketers believe social media is critical to organic search success.

Statistics 198

Statistics Social Media B2B Marketing 198

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Create bare-bones lead nurturing emails.

Content 124

Content Brands Findability Marketing 124

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 105

Reddit Hubspot API Reputation 105

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. It seems so simple but you need to start thinking like a publisher.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buffer Social

FEBRUARY 16, 2017

We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

Social Media 111

Social Media Video Strategy Statistics 111

Writtent Blog

APRIL 25, 2013

1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. HubSpot research has found the more landing pages a business has, the higher their online lead generation results.

Content 40

Content eBook SEO Guidelines 40

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? Oreo leveraged the Game of Thrones Finale craze and published the above exceptionally creative video on YouTube to promote a GoT special pack of biscuits. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.

B2B 177

B2B Hubspot Class Forums 177

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. 4 Business Blogging Best Practices by HubSpot Blog. Share this on Facebook. Of course you do, or you wouldn’t be reading this. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent.

Alltop 148

Alltop Tips Hubspot Directory 148

Buffer Social

NOVEMBER 13, 2017

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. 2017 (500M members): 100,000 new articles published weekly. The reason for this sudden growth? 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. of HubSpot users attribute an increase in traffic to blogging activities.

Strategy 83

Strategy Hubspot B2B Blogger 83

Buffer Social

AUGUST 8, 2017

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. We have a suite of products for publishing , engagement , analytics , and team collaboration. Social media publishing simplified.

Social Media Management 111

Social Media Management Social Media Tools Price 111

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. How to generate leads via Facebook. Research shows that Facebook is the best site for social media lead generation.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Use Facebook and LinkedIn ads with targeting to reach your target.

Engagement 90

Engagement Notification Hubspot Influencer 90

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

JANUARY 25, 2017

Writing good copy is required in many areas of a social media manager’s role, from filling up your social media profile description to crafting tweets and Facebook posts. Finding a copywriting formula (or two) that works for you can be a great productivity boost and also improve the quality of the social media content you publish.

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Complete your LinkedIn company profile (fully).

LinkedIn 104

LinkedIn Company Tips RSS 104

Writtent Blog

SEPTEMBER 3, 2013

It’s entirely too easy for marketers to get caught up in established patterns of outreach, which could range from publishing 10 blog posts a week to Tweeting 20 times a day. There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.”

Conference 72

Conference Marketing Hubspot Metrics 72

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days. Is it video?

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Use Facebook and LinkedIn ads with targeting to reach your target.

Engagement 52

Engagement Notification Hubspot Influencer 52

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Writtent Blog

FEBRUARY 20, 2014

You need to consistently come up with more content marketing ideas to publish even more engaging content. Original studies and research may not be the easiest form of content marketing, but they’re a pretty darn effective way to build your thought leadership, improve links to your site, and gain loads of exposure once you publish the results.

Content 104

Content Marketing Screencast Tumblr 104

Rebekah Radice

AUGUST 1, 2016

billion pieces of content shared daily on Facebook alone, how do you get seen? This is the number one content marketing choice for most B2B and B2C businesses. Never hit publish on any piece of content until it’s reviewed for: Relevance. Hubspot breaks down Facebook, Twitter and Google+. Get specific. Strength.

Social Media 60

Social Media Meme Education Hubspot 60

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Writtent Blog

OCTOBER 17, 2013

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. HubSpot research has found the more landing pages a business has, the higher their online lead generation results.

Types 78

Types Content Marketing eBook 78

Webbiquity SMM

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use.

Social Media 229

Social Media Hubspot B2B Marketing 229

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. From LinkedIn to Instagram, TikTok to Facebook, the best social media channels for generating leads aren’t just about B2C anymore.

Social Media 117

Social Media B2B How To ROI 117

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. Think seriously about how often you can create and publish new content. Begin with at last one post per week and keep the day you publish consistent. Hitting publish on your latest blog post is not your final step. This is great for B2B market, but only when used intelligently.

How To 114

How To List Social Media SMS 114

Buffer Social

NOVEMBER 30, 2016

Even today, millions of resources continue to be published online every month. Facebook pages. Monitoring strategies for Facebook, Twitter, and more. The art of using Facebook Groups. Facebook Blueprint. Offered by: Facebook. Topics include: Facebook Terminology and Know-How. Offered by: Alison.

Class 40

Class Skills Social Media Marketing 40