Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Watch the full webinar to gain more valuable insights on driving revenue with your B2B social media strategy. This is exactly where social media comes into play.

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B2B Social Media Strategy Reputation 69

Koka Sexton

FEBRUARY 16, 2023

Building a B2B marketing strategy can be a challenging task, but it is essential for the success of any business that relies on other businesses as its customers. A well-crafted B2B marketing strategy can help a business to target the right customers, create a strong brand, and generate more leads and sales.

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B2B Strategy Marketing How To 90

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. YouTube is the most popular video site on the web and a premier search engine. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . Why Use YouTube for B2B Marketing? 7 Best YouTube SEO Tools for B2B Marketers.

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B2B SEO YouTube Tools 132

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

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B2B Brands LinkedIn Influencer 217

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. While B2B marketers have access to all the help they need, many still commit critical mistakes that compromise the success of their marketing efforts. Of the many B2B blunders marketers make, this one is one of the most severe.

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B2B Marketing Engineering Campaign 75

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

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B2B Marketing Metrics Survey 101

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. And links are a critical part of rising in the search engine rankings. But, HubSpot generates a good portion of our traffic from search engines now.

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Engineering Social Media Hubspot Marketing 137

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

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B2B Marketing Sentiment Influencer 89

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

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B2B Tips Brands Marketing 52

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

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B2B Tools Metadata Marketing 77

Buzz Marketing for Technology

JANUARY 19, 2010

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the.

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B2B Marketing StumbleUpon Patterns 277

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. There’s much more.

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Aggregage B2B Trends Hubspot 181

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.

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B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Small Business Mavericks

OCTOBER 3, 2013

” You heard about social media marketing and search engine optimization , or search engine marketing. An interesting report published by The Content Marketing Institute concludes that B2B marketers who are most effective at content marketing have a documented content marketing strategy in place. Write it down.

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B2B Content Marketing Class 119

The Realtime Report

AUGUST 17, 2012

via Search Engine Land. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Pinterest: over 11 million registered users. Posterous: 3.9

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Social Networking B2B LinkedIn Tumblr 184

Oktopost

MAY 7, 2024

By making advocacy initiatives exciting and competitive, B2B organizations can create a culture of engagement, ultimately leading to a more effective and engaging advocacy program. That’s why at Oktopost we’ve designed Leaderboards and a user-friendly Gamification Engine to help program leaders unlock the potential of employee advocacy.

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Chemicals Engineering Social Networking Statistics 62

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? Today, Ramel is the Chief Survey Master of Global Surveyz , a global research company, providing customers with a survey report as-a-service offering that covers the whole process of creating an insightful and impactful B2B or B2C report for any target market.

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Survey Content B2B How To 131

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

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B2B Content Marketing StumbleUpon 187

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

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B2B MySpace Startup Social Networking 190

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019).

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comScore Marketing Case Study Review 299

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

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B2B Apple LinkedIn Price 147

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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Data B2B How To Metrics 124

Oktopost

SEPTEMBER 9, 2021

Prior to working at Veyo, Sarah worked in digital strategy and account planning at several large advertising agencies where she worked across a variety of industries including healthcare, financial services, and the automotive industry, and as an aerospace engineer at an engineering services firm. Episode Summary. Stay in the Loop.

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Automotive B2B Marketing Apple 112

Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. Related posts: B2B Marketing Content: Lure or Lasso?

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B2B Engagement Marketing Sentiment 206

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

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B2B Case Study Telecommunications Study 189

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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Social Media Management B2B Social Media HootSuite 76

Oktopost

JULY 14, 2021

Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Jill Murray. Stay in the Loop.

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B2B Apple Consultant Team 118

Oktopost

MARCH 10, 2021

We’re tackling this and more with one of B2B marketing’s rising stars. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

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B2B Marketing Committee Class 118

Oktopost

APRIL 3, 2018

More and more do B2B prospects approach us once they’ve already reached halfway through the buying process. As my years in sales near the 10-year mark, one thing’s for sure: Old-school sales strategies like cold-calling aren’t dead, but they’re certainly on life support.

Engineering 84

Engineering B2B Buy Process 84

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Channels like social media, search engines, blogs, websites, and email marketing can be used to create a strong presence across multiple platforms. Skills needed. Communication.

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Strategy Marketing B2B ROI 92

Convince & Convert

JUNE 15, 2011

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. Could giving away too much great content actually sabotage sales?

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B2B Content Marketing Buy 134

Webbiquity SMM

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. What are today’s best practices for B2B PR? Be helpful and genuine.”

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Tips B2B Journal SEO 202

Oktopost

DECEMBER 1, 2021

He has delivered over 50 keynotes, sessions, and workshops around the globe each year (pre-Covid) having graced the stages at the most prominent digital conferences in the world including Dreamforce, Content Marketing World, SMX, Business Insider Trends Festival, Marketing Profs B2B Forum, Marketo Marketing Nation, and more. Episode Summary.

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Microsoft B2B Apple Conference 109

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Content that is poorly written, unoriginal, or created using AI writing tools will defeat the purpose and possibly even get you penalized by Google and other search engines.

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Influencer Brands Policies Privacy 288

Social Media Marketing

MARCH 1, 2010

Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Photo credit: p_kirn Ben Hanna most recently led the Business.com 2009 Business Social Media Benchmarking Study, and is a specialist in B2B online social media and marketing solutions.

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B2B Study Social Media Small Business 159