Sprout Social
JULY 1, 2021
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO has a few basic areas that differ from B2C SEO.
Webbiquity SMM
OCTOBER 11, 2011
It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids. for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. For many businesses, particularly on the B2B side, if your buyers can’t find you online—you don’t exist.
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Webbiquity SMM
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Promote your content / increase web traffic.
Waxing UnLyrical
AUGUST 2, 2018
LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. People won’t use them, and therefore they won’t be used enough to make your content findable. Use keywords.
Webbiquity SMM
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?
Twist Image
APRIL 9, 2014
Is our content both findable and shareable to everyone that it needs to be? 68% start their content sourcing at search engines and portals, 40% go to vendor websites, and 25% are activated by an email from a trusted source or peer." search engine. search engine. Tags: b2b marketing. it starts with you.
Webbiquity SMM
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.
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