Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 122

B2B SEO Travel Hubspot 122

Webbiquity SMM

OCTOBER 11, 2011

for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. For many businesses, particularly on the B2B side, if your buyers can’t find you online—you don’t exist. .” Consider the following points: • More than 80% of considered consumer purchases (e.g.

Findability 216

Findability B2B Directory SEO 216

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. People won’t use them, and therefore they won’t be used enough to make your content findable. Track results.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

DECEMBER 13, 2011

Establishing a presence on the leading social networks and utilizing an effective social media strategy will enhance your online presence and “findability” on search engines as well as within the social networks themselves.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

MAY 3, 2012

What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. Social media makes your business more findable and more shareable. That's the core social action. That's core. business to business. case studies. consumer brand. content marketing. online profile.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

APRIL 9, 2014

Is our content both findable and shareable to everyone that it needs to be? If there was ever a case for digital marketing to lead all marketing initiatives (B2B, B2C, a small impulse buy or a year-long sales cycle) this is it. Tags: b2b marketing. Does our content allow for honest commentary between us and the community?

Questions 102

Questions Content Press Release Findability 102