Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. White paper downloads. Objectives.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. It’s great to have that fabulous piece of content to attract readers (or more often than not, downloaders), but what happens next? But to what end? That’s where lead nurturing comes in.

B2B 60

B2B Education Content Marketing 60

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. In fact, when it comes to finding the work related information they need, a Forbes study found that 77% of Fortune 500 executives rate “guidance from colleagues from work” as “very valuable.”.

B2B 115

B2B Bazaarvoice Content Influencer 115

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Mindjumpers

APRIL 4, 2012

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries.

Report 249

Report Industry Social Media Survey 249

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Grab the FREE buyer persona worksheet and sharpen that marketing sword ->> Download Buyer Persona Worksheet The Buyer Persona worksheets are even editable. In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

B2B 78

B2B Exercises Remix Team 78

Sprout Social

JULY 29, 2020

According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies.

Review 141

Review Case Study Reputation Study 141

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Download the Total Economic Impact™ study today to learn why we believe Sprout is the best solution for making a swift impact across your business.

ROI 97

ROI Cost B2B Organization 97

Convince & Convert

JANUARY 3, 2024

These individuals represent mid-market and enterprise B2B brands from various industries. Developing an original research study and using influencers to generate content for it and promote it is highly effective. Insight #4: Content Used in Influencer Marketing B2B influencer marketing relies on providing value to the audience.

B2B 142

B2B Research Influencer Marketing 142

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? I would love to know. Share this on FriendFeed.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? I would love to know. Share this on FriendFeed.

Types 255

Types Content Case Study Press Release 255

Waxing UnLyrical

APRIL 11, 2019

Scientific studies indicated kick counting in the third trimester was a reliable way to monitor a baby’s well-being, in addition to regular prenatal visits. The app is free to download and easy to use. More than 75,000 women have downloaded the app and nearly 50 women have shared their baby save stories on the Count the Kicks website.

CSR 200

CSR Real Estate Posterous Campaign 200

Hootsuite

FEBRUARY 18, 2020

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Among other things, the form asked for school and field of study information.

Social Media 145

Social Media How To HootSuite Discount 145

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

agora pulse

NOVEMBER 30, 2020

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). Download your FREE social media content calendar. Sounds crazy, right? Define your audience.

Content 182

Content Marketing How To Social Media Management 182

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Thermo Fisher Scientific is a prime case study example of employee advocacy on LinkedIn.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Case studies. For example, a rep might advise a lead to check out a blog post about a particular product feature or case study about a similar customer. This might include: Downloading an e-book. How-to videos. Customer reviews and testimonials.

Data 117

Data Marketing How To Collaboration 117

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Danny WhatMough

OCTOBER 27, 2011

You can download it here. In the study, we took the 2010 Deloitte Fast Tech 50 – a list of the UK’s 50 fastest growing technology companies and benchmarked their social media activity. Facebook for B2B is on the rise. And, while the percentage of B2B tweets that were replies was only 7%, B2C rated much higher (35%).

Social Media 60

Social Media B2B Study YouTube 60

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. There are plenty of case studies that can prove it.

Reddit 115

Reddit CPC CPM Cost 115

Jon Loomer

OCTOBER 7, 2015

But when you click the link or CTA button (“Apply Now,” “Get Quote,” “Download,” “Learn More,” “Sign Up” or “Subscribe”), the user is immediately shown a form within Facebook. Education: Interested field of study. Current field of study. Learn More.

Video 120

Video Insurance Facebook Automotive 120

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Case studies delving into a topic. In this post, we hope to clearly define both practices and showcase how they can be used in tandem for the best possible effects. Resource and tutorial pages. Slideshares.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Laurel Papworth

DECEMBER 21, 2023

And now, of course, it’s like, yeah, download, instal, start running. They’re able to be downloaded, they’re open source. Facebook is mostly blah, blah, whereas LinkedIn is B2B. You work very much in a B2B space, so therefore LinkedIn is why I recommended it. Tell me step-by-step why, your reasoning.

Course 52

Course Committee Data Training 52

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. That’s over 5 per second. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

OCTOBER 9, 2013

Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you. This is creating a new strategic inflection point I call the invisible sale. Because they like you, they consume more of your content.

Content 143

Content Proposal B2B Meeting 143

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Case Study 132

Case Study ROI Social Media Team 132

Kikolani

JULY 5, 2013

12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

Domain Name 128

Domain Name Marketing Embedding RSS 128