Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. Download our guide.

Organization 104

Organization LinkedIn Strategy Social Media 104

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Writtent Blog

APRIL 1, 2013

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing.

Brands 108

Brands Content B2B Wireless 108

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Kikolani

JULY 5, 2013

12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

JUNE 11, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Types of YouTube ads. Non-skippable ads: 15 seconds. Source: Imperfect.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Social media channels abound for publishing purposes. Let’s discuss.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Social media channels abound for publishing purposes. Let’s discuss.

Content 131

Content Consultant Marketing Price 131

Oktopost

SEPTEMBER 14, 2021

Until network engineers develop the capability to beam pure emotion directly into users’ brains, offering great content will reign as the best way to reach and engage with audiences. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy. How to Create Value-Driven Content for B2B.

B2B 131

B2B Content How To Statistics 131

Pam Moore

JULY 12, 2019

Are you sick and tired of spinning your digital marketing and social media wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? When is the last time you created a piece of content and as you hit publish you wanted to yell, boom-sha-ka-la-ka?

ROI 60

ROI Content Marketing Template 60

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Experienced content marketers don’t “do” search engine optimization. Ideally, you should publish every day. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

Webbiquity SMM

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Earnest B2B ). And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ). Earnest B2B ). Earnest B2B ). Earnest B2B ). Search Engine Journal ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MARCH 16, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. The search engines associated with Microsoft Advertising have a smaller audience segment.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. Search Engine Watch.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Content publishing and optimization features. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

ProBlogger

MAY 17, 2013

After you published a great post and pushed it through your social network, the third step is to leverage your email list too. You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information.

How To 47

How To eBook Resources Widget 47

Buffer Social

NOVEMBER 8, 2023

Not only is social media a powerful content distribution engine, but it’s also a great way to see if the content you’re creating is resonating.   Another metric we care a lot about is our content output — we aim to publish new blog content four times a week, Monday through Thursday.  It was (and is!)

Metrics 98

Metrics Content Marketing Newsletter 98

agora pulse

DECEMBER 2, 2020

You need to know all the best practices in regards to YouTube publishing so that your account stays in good standing, you connect with your target audience, and you can drive results. Here’s the simplest breakdown: Anything that’s published online is automatically protected under copyright law through the DMCA.

YouTube 91

YouTube Marketing Publishing Video 91

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. I have a small readership on my blog.

Hitwise 117

Hitwise Content Blogger Consultant 117

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Organic social media.

Strategy 100

Strategy Marketing Case Study How To 100

Hootsuite

JUNE 27, 2022

That’s because the TikTok algorithm is a recommendation engine, designed to show you videos it thinks you’ll enjoy based on user interactions (like what videos you’ve watched or liked previously), categories you’ve marked as interesting, and more. Download now! Declining organic reach? Haven’t heard of her. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Social media killed newspapers; anyone can now publish to the world. A common issue for B2B vendors: how do you sell “boring stuff&# online? 92% of b2b buying cycles start with search. Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Buffer Social

AUGUST 8, 2017

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. We have a suite of products for publishing , engagement , analytics , and team collaboration. Social media publishing simplified. Agora Pulse. Friends+Me.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Danny Sullivan, Search Engine Land founder, and editor. Owned Media. It’s called ‘owned media’.

Content 45

Content Press Release Yahoo Guidelines 45

Rebekah Radice

FEBRUARY 1, 2016

What are they asking Google, Siri or any other search engine when looking for your product or service? The days of “tricking” search engines with keyword placement and stuffing are long gone. Think seriously about how often you can create and publish new content. Probably not going to be “work smarter.”

How To 114

How To List Social Media SMS 114

Hootsuite

JULY 21, 2020

And when you consider the fact that YouTube is the world’s second largest search engine , you’ll understand why the site offers some of the best ways to expand your audience and build engagement. Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness.

Metrics 144

Metrics Platform Video HootSuite 144

Convince & Convert

MARCH 1, 2012

Click the play button to listen here: Download the audio file: [link]. Eric: We’re a B2B software company. I think it was published February 24th or 25th, so it’s pretty recent stuff. Eric: I shudder to think what would be on Google if it were so easy to publish photos online when I was in college. Listen Now.

Social Media 142

Social Media Hubspot Software Hosting 142

Webbiquity SMM

OCTOBER 23, 2012

Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. You download the desktop app and it archives search results for you to go through later.

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. It sort of, as you published it? It’s like well, we have it or we’re going to have it.

Marketing 60

Marketing Content eBook Joomla 60

ProBlogger

FEBRUARY 18, 2019

Get and grow your audience by getting your podcast listed in search engines. Instead, review popularity, downloads and listening duration. I can see that just by download numbers he gets 20,000 or 30,000 downloads per episode. Those files might not download because they’re all getting sucked out of the same server.

How To 44

How To Hosting Apple Questions 44

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media. Lisa attempts to quell those concerns.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. The New B2B Buyer And The Collaborative Economy by Tony Zambito. So is your content boring?

Content 60

Content B2B Marketing Hubspot 60

Danny WhatMough

SEPTEMBER 17, 2012

We recently published a new case study on the EML Wildfire site from one of our clients EPiServer, who achieved a 200% ROI on a recent PR campaign we ran. The resulting whitepaper was downloaded 122 times with five deals closed as a result. picture credit / Originally published on the EML Wildfire tech PR blog. Tell a story.

Content 53

Content Marketing ROI Case Study 53

Writtent Blog

SEPTEMBER 6, 2016

Assuming that those who create content for 31+ hours per week usually work on more than one post, and assuming that those who spend less time on creating content don’t have enough time to work on as many posts, this might suggest that most inbound marketers don’t publish a large amount of content all the time, but they do publish consistently.

Survey 40

Survey Metrics Aggregator Analysis 40