Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? He even shares how to know if it’s the right time to publish a survey and his rollout process that has allowed him never need to “kill” a survey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Survey 131

Survey Content B2B How To 131

Buzz Marketing for Technology

JANUARY 19, 2010

Borden published his 1964 article, Concept of the Marketing Mix. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on del.icio.us.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Affiliate sales support independent publishing. The post Nine Benefits of Using Social Proof in Marketing appeared first on B2B Marketing Blog | Webbiquity.

comScore 299

comScore Marketing Case Study Review 299

Small Business Mavericks

OCTOBER 3, 2013

” You heard about social media marketing and search engine optimization , or search engine marketing. An interesting report published by The Content Marketing Institute concludes that B2B marketers who are most effective at content marketing have a documented content marketing strategy in place. Write it down.

B2B 119

B2B Content Marketing Class 119

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. What is your publishing calendar?

B2B 187

B2B Content Marketing StumbleUpon 187

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Content that is poorly written, unoriginal, or created using AI writing tools will defeat the purpose and possibly even get you penalized by Google and other search engines.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

AUGUST 12, 2021

By breaking down “the creative curve” — the point of optimal tension between the novel and the familiar – Gannett will leave you with the mindset, skillset and toolset to better engineer mainstream success in any field! Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

B2B 118

B2B Apple Microsoft Startup 118

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. It should include a plan for creating content, a timeline for publishing, and a plan for measuring success.

Strategy 52

Strategy Content Loyalty Marketing 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

JANUARY 11, 2024

It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons. in savings over three years.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

The Social Media Incubator

OCTOBER 24, 2013

Until the last couple of years as Google and other search engines changed their algorithms with updates like the “Panda” update, you rarely heard the term “content marketing.” If you want to succeed at content marketing, then we encourage you to develop a strategic content marketing plan for your business. Write it down.

Social Media 151

Social Media Content B2B Engineering 151

The Social Media Incubator

DECEMBER 22, 2014

The man behind the search engine’s social site, Vic Gundotra, stepped down earlier this year; and arguably the best feature offered by the site, Hangouts, is now available as a standalone application. LinkedIn will become B2B leader. LinkedIn will become B2B leader. It’s off to the races! It’s off to the races!

Marketing 182

Marketing B2B Engineering LinkedIn 182

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Monitor the results over time to assess any ups and downs.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

NOVEMBER 8, 2012

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • Social Media Marketing. Personal Finance. Check it out !

Curation 189

Curation Alltop Content API 189

The Realtime Report

AUGUST 25, 2020

Your appearance on social media also yields more search results through search engines. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. First impression matters so everything being published on social media should be engaging and high quality.

Small Business 251

Small Business Social Media Strategy Marketing 251

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). What do buyers really want from social media marketers? e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. The most straightforward way to get a new website ranked high by the search engine is to build backlinks.

SEO 115

SEO Social Media Reputation Real Estate 115

Proactive Report

OCTOBER 8, 2012

And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. For B2B in-house marketers, the three most commonly cited objectives were. Is your agency ready to help your clients be great publishers?

Publishing 79

Publishing Content Marketing B2B 79

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). ChatGPT provides a list of the most popular hashtags used on the LinkedIn platform: With a list of relevant hashtags, you can now produce and publish content pieces on the platform.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

JANUARY 5, 2021

In some instances, they make their way into the product demonstrations used by sales executives and sales engineers. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Writtent Blog

JUNE 7, 2013

Are you a B2B or a B2C company? 21 Things You Need to Know About Self-Publishing 2.0. If you have chosen to become a writer, James Altucher shares some tips on how to self-publish as well. Quality writing should give you pain and you should always doubt about its quality before and after publishing.

Publishing 85

Publishing Content Tips Marketing 85

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media. If demand generation catches the fish, lead generation reels them in.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. How to Build Your First Content Marketing Strategy by Search Engine Watch.

Strategy 226

Strategy Content Marketing BuzzStream 226