Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling.

Content 131

Content Consultant Marketing Price 131

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Experienced content marketers don’t “do” search engine optimization. I also include here one hour per week for basic metrics and reporting (which includes blogging, chunky content, social media, and official social outposts). Agency Outposts & Metrics = $720.

Content 131

Content Marketing Cost Metrics 131

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Writtent Blog

FEBRUARY 14, 2014

Lean is a metrics-driven mindset that guarantees transparency and an objective approach to the everyday decisions you make as a marketer and a growth hacker. Does Growth Hacking Actually Work for B2B Startups? Growth Engineering. Startup Lessons Learned. QuickSprout.

Resources 111

Resources Startup Marketing Handbook 111

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144

Metrics Platform Video HootSuite 144

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. I love that I can load an asset, send a link, and get a thank you from the teammate who downloaded it within a minute.” Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. tech.mn, Frontend Masters, and Request Metrics are the least social. Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193

Content Tips Marketing B2B 193

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Organic social media.

Strategy 100

Strategy Marketing Case Study How To 100

Hootsuite

JUNE 27, 2022

That’s because the TikTok algorithm is a recommendation engine, designed to show you videos it thinks you’ll enjoy based on user interactions (like what videos you’ve watched or liked previously), categories you’ve marked as interesting, and more. Download now! Declining organic reach? Haven’t heard of her. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Steve Woods , Eloqua.

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. B2B: 54% brand-building and 46% sales activations. Focusing too much on short-term metrics reduces the effectiveness of longer-running campaigns. Other metrics might work better for your organization.

Trends 145

Trends Social Media CPA Sports 145

Writtent Blog

SEPTEMBER 6, 2016

Want to learn what 73% of inbound marketers say their #1 metric is? According to the results of the 2015 survey by Gleanster Research, collaborating with Kapost , “3,408 B2B companies indicated the most significant challenge with content marketing is managing the overall content production process.” Well, you’re in the right place.

Survey 40

Survey Metrics Aggregator Analysis 40

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 11, 2013

6 Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning.

Tools 192

Tools Twitter Tips HootSuite 192

ProBlogger

FEBRUARY 18, 2019

Get and grow your audience by getting your podcast listed in search engines. Metrics don’t really matter. Instead, review popularity, downloads and listening duration. I can see that just by download numbers he gets 20,000 or 30,000 downloads per episode. Record five episodes before launching.

How To 44

How To Hosting Apple Questions 44

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

JUNE 24, 2013

A comprehensive list can fuel your content calendar for months, allowing you to capture the interest of the 89% of consumers who use search engines to make purchase decisions. Embrace Blog Metrics. However, an abundance of metrics is far from the worst problem that could plague your small business strategy. Written Quotations.

Small Business 93

Small Business Strategy Content eBook 93

Convince & Convert

MAY 10, 2012

Click the play button to listen here: Download the audio file: [link]. And at the end of the day, that is a crappy metric. It is perhaps the most overrated metric in the history of math, because just because somebody shows up at your site doesn’t mean they do anything on your site that is inherently of value. Listen Now.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media. Lisa attempts to quell those concerns.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

ProBlogger

APRIL 14, 2014

Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views. Start titles with actionable verbs like “Read,” “Download” or “Learn”. Blog Promotion Case Studies Search Engine Optimization Writing Content' Ask your friends or followers for feedback. Pick Up the Paper.

Case Study 55

Case Study Curation Study Startup 55

Kikolani

JUNE 11, 2010

7 brand building tips for you b2b blog – if you have trouble making your b2 blog standout, try these tips. An experiment in platform exclusive content – metrics from a free ebook available on Facebook only. 40 real time saver Photoshop actions – free downloads for cool effects. Search Engines / SEO / Analytics.

Resources 129

Resources Mashup WordPress Affiliate marketing 129

Hootsuite

JANUARY 13, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. B2B: Business To Business. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. SEM: Search Engine Marketing.

Social Media 145

Social Media List HootSuite Content management systems 145

Writtent Blog

JULY 5, 2016

Research shows upwards of 60-70% of B2B content goes unused. According to a study by CMI and Marketing Profs over 70% of B2B and B2C marketers plan to produce more content in 2016 than the previous year. Will the people who fill out the form to download it read it? Find more about her at sociallysorted.com.au. Back to top.

Trends 76

Trends Content Marketing Consultant 76