Webbiquity SMM

NOVEMBER 15, 2022

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

The Realtime Report

AUGUST 17, 2012

via Search Engine Land. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Pinterest: over 11 million registered users. Posterous: 3.9

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Webbiquity SMM

OCTOBER 22, 2021

Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Identifying key metrics that are essential for your technology brand will help you simplify the tracking process. Use targeted keywords.

Social Media 205

Social Media Tips Metrics B2B 205

Small Business Mavericks

DECEMBER 30, 2013

In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. LinkedIn delivers a lot of traffic to B2B sites. I believe 2014 is going to be a banner year for social media traffic and social media metrics. You’re in good company. Social Media'

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. Top performers know that they need to use a variety of metrics to measure the success of their campaigns.

Strategy 52

Strategy Content Loyalty Marketing 52

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What is Growth Hacking? Get Referrals .

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). You can base your performance on the abovementioned metrics: impressions, engagement, clicks, follows, and reach. Have you seen an increase in the number of these metrics? LinkedIn is the answer!

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. The most straightforward way to get a new website ranked high by the search engine is to build backlinks.

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. It’s also focused on owned (internally produced) media and does not include metrics or competitive benchmarking.

AJAX 194

AJAX SEO Engineering Metrics 194

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

SEO 188

SEO B2B Social Bookmarking Organization 188

Keyhole.co

OCTOBER 24, 2023

While the number of views is a significant metric, view duration, which is also known as watch time, is equally important. Watch time is a very important metric, since YouTube’s algorithm strongly considers it while ranking videos. This is a crucial metric as it represents the number of people who are interested in your brand.

YouTube 52

YouTube How To Posterous Upcoming 52

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 105

Analysis Sentiment Marketing How To 105

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 130

Metrics Strategy How To Tourism 130

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Sentiment 186

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. Try, try again.

Organization 103

Organization LinkedIn Strategy Social Media 103

Convince & Convert

DECEMBER 4, 2018

For instance, a COE around content marketing might bring together a team that creates content for sales, a video content team, a customer service team, and a research team, all to create a more efficient and effective content marketing engine for your organization. Respecting and engaging the expertise of these different disciplines is key.

Class 146

Class Meeting Resources Template 146

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. ’s leading home services (broadband and TV) search engine.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

MAY 15, 2023

B2B vs. B2C If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. See what Search Engine Journal concludes with: On Mondays, try posting at 6 AM, 11 AM, or 1 PM during their morning and lunch breaks.

Instagram 52

Instagram B2B Tourism Engagement 52

Social Media Strategies Summit

FEBRUARY 18, 2021

When your search for influencers, make sure that you prioritize relevance and authenticity over vanity metrics. Social Media Will Be Used as a Discovery Engine. Social media, in recent years, has become like a discovery engine for people to find new brands and products. Well, if the answer is yes, you are not alone.

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

NOVEMBER 2, 2023

For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. Tracking keywords and phrases they use on search engines, as well as social media market research are good places to start. Apart from the journey, it also highlights opportunities and metrics to track.

Examples 103

Examples Template Templates How To 103

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! The platform claims that the idea behind this shift was to improve metrics. It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

B2B 100

B2B SEO Social Bookmarking Sample 100

Sprout Social

JANUARY 4, 2022

B2B #sales leaders need to move away from conventional approaches and embrace the realities of today’s digital-first buying climate: [link] @pjharrell @mikepregler_biz @JStevenSilver @JenMBullock_ pic.twitter.com/bitcVaJSoV. If you’re looking for a starting point, download our social media video metrics and ideas cheat sheet.

Statistics 142

Statistics Social Media Video Marketing 142

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. Search engine marketing has the largest share. Here’s why. Why Video Marketing Is Under-Used. In his article, Jayson DeMers says.

Video 70

Video Marketing Case Study Mobile 70

Oktopost

FEBRUARY 23, 2021

With these platforms holding so much of our attention, it’s no surprise that they’ve become such a powerful engine for commerce. That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. Define Your Plan for Each Platform.

Social Media 62

Social Media Metrics CPA ROI 62

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? If you regularly track and measure the following metrics, you will get valuable insights into the effectiveness of your content marketing efforts. This is a crucial metric that so many marketers forget.

Content 104

Content How To Marketing Metrics 104

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Among them are the appropriateness of the topic to what you’ve previously published; existing competition for the topic among other sites online; and known search engine volume. Second, you probably need more content.

Analytics 164

Analytics Content How To Software 164

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. But not so much for airlines, phone companies, B2B companies and retailers. . And this is what makes it so complex – you are representing the brand while also addressing individual concerns.

Social Media 241

Social Media Hotels Retail Airlines 241

Writtent Blog

APRIL 1, 2013

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing.

Brands 108

Brands Content B2B Wireless 108