Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. When it comes to influencer marketing , C-suite execs want more than just good engagement.

Influencer 106

Influencer Marketing Collaboration ROI 106

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Content marketing and SEO go hand in hand. This is another metric that measures your content’s SEO performance.

Metrics 191

Metrics Content Marketing ROI 191

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Develop Strong SEO Practices. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Focus instead on adding real value to the conversation.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. Because of the nature of social media, it makes it incredibly easy to take action and react in a timely manner and engage in meaningful conversations according to what our prospects are interacting with on social.

Engagement 118

Engagement B2B Data Social Media 118

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. B2B sales outreach strategy can consist of inbound or outbound sales tactics.

Tips 62

Tips B2B LinkedIn Team 62

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Did your SEO program lead to a surge in web traffic? Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. If you’ve worked with an SEO super-star, share.

Tips 133

Tips Authentication LinkedIn Groups 133

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Be professional.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Optimize for SEO. Source: ImpactPlus.

Video 69

Video Marketing B2B Eventful 69

agora pulse

DECEMBER 26, 2016

This SEO software company for agencies and local businesses offers a weekly “ Top 25 Inbound Marketing Articles ” roundup. Andrew Peron compiles best-of links to articles on social optimization in addition to such topics as content marketing, conversion optimization, email marketing, and of course, true to its core audience, SEO.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Increase ROI across all facets of marketing investment.

Training 167

Training Communities Social Media Real Estate 167

Convince & Convert

JULY 26, 2010

The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. That’s what we’ve dubbed, “Co-op SEO.&# I’m not an SEO expert, but I’ve learned from some of the best. How Does This Help You? Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 31, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. So many other tools deliver a strong ROI, so while social is important, it shouldn’t be the whole focus. Listen Now . See you next week!

Case Study 131

Case Study ROI Social Media Team 131

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

MARCH 24, 2020

Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. You can apply the principles of SWOT to email and SEO, for example. Assess your lead generation and current ROI from social media: what specific metrics do you want to improve?

Analysis 87

Analysis Social Media ROI How To 87

Oktopost

APRIL 21, 2020

These products’ relative market share guarantees the highest ROI of any of the quadrants. If you have a Star product and aren’t actively on social media, it is very likely that your customers are already there, talking about you, without you having any visibility into the conversation or ability to control.

Marketing 138

Marketing Apple Strategy ROI 138

Sprout Social

NOVEMBER 21, 2019

Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Case in point, 59% of marketers cite email as their largest source of ROI.

Research 97

Research How To Marketing Price 97

Oktopost

SEPTEMBER 27, 2022

In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018. Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field.

B2B 118

B2B Video How To ROI 118

Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ). SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report). Get down and dirty. 888 243 3470.

Content 45

Content Knowledge Base Compete Influencer 45

Sprout Social

APRIL 13, 2017

It’s important to understand both your and the influencer’s typical conversion rates so you can calculate your potential ROI on the collaboration. Similarly, think about what your brand would otherwise pay for creating the same type of content with the same ROI. The ROI on this influencer campaign is priceless.“.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Search Engine Optimization (SEO). PPC for lead generation and B2B. Conversion Reports and collecting actionable insights. — 11.

Class 40

Class Skills Social Media Marketing 40

Waxing UnLyrical

DECEMBER 16, 2010

… “… For me, online ‘conversation’ has no real value other than being the first contact to a possible friendship or business relationship. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# Is there any ROI? pts Settings.

Social Media 224

Social Media Class Creative Commons Flickr 224

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 12, 2010

Will you embrace Twitter if I can show you ROI? It's all about their blog, or get SEO ranking, etc. It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam). Why are you being soooo stubborn? It's baby steps forward.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Webbiquity SMM

OCTOBER 10, 2023

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. Measuring ROI and Effectiveness Measuring ROI is crucial in every marketing project, including AI-powered GIF campaigns.

Social Media 220

Social Media Marketing B2B ROI 220