Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Here’s a quick breakdown of both strategies.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

JANUARY 29, 2024

With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Many B2B companies build their social marketing strategy around LinkedIn. We are seeing platforms like TikTok lean into accessible commerce and thrive.

Social Media 113

Social Media Strategy Exercises Retail 113

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. Monthly: Continue to share relevant content, resources, and event updates to keep attendees warm and engaged.

Eventful 91

Eventful Survey Loyalty Authentication 91

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Let’s talk about loyalty again. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Streamline resources.

Template 167

Template Templates Content NewsCred 167

Social Media Strategies Summit

NOVEMBER 12, 2020

It’s better to choose the platform your customers use rather than spreading your marketing resources too thin. For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. However, that advice has evolved over the years. Source: Hootsuite. Become a Storyteller.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. It means more efficient use of resources and a higher probability of conversions.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. 5 Real-Time Marketing Tactics for B2B Marketers.

Strategy 125

Strategy B2B Marketing Conference 125

Hootsuite

JULY 4, 2022

Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. Consider what resources you’d need to invest in this new channel and if you have the talent in-house to dedicate to it. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. Try Keyhole for free Author Bio Joanne Camarce grows and strategizes B2B marketing and PR efforts @ codeless.io.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. A brand that received emphatic praise was Chewy, the beloved pet food and products company.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Next, list out the main customer touchpoints that exist for your company.

Examples 104

Examples Template Templates How To 104

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Insurance companies have work to do when it comes to increasing consumer trust. Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Consumers are often price-sensitive.

Insurance 88

Insurance Social Media Policies HootSuite 88

Webbiquity SMM

DECEMBER 13, 2011

Sharing content developed by others makes you social; sharing content written about you by others enhances your brand image; and sharing your own thought-leadership or other helpful content solidifies your reputation as a smart, valuable resource that can influence decisions. Promote your content / increase web traffic.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. But remember that different industries prioritize different metrics. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) If you’re wary of running “normal” ads, share more educational resources rather than promotional ones.

Strategy 143

Strategy Metrics Hubspot Retail 143

Writtent Blog

DECEMBER 6, 2023

Join associations and use the provided resources , including local networking events, online forums, and job boards. Create a customer loyalty program to encourage future purchases and referrals. These stories add credibility to your company and help you get more customers. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. Create community and brand loyalty. Providing helpful resources, information, or even entertaining content on social media helps people identify with your brand. Helpful social media marketing courses and resources. Hootsuite Academy.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

JUNE 27, 2022

So even if you don’t have the time or resources to jump on a trend as it happens on TikTok, you’ll at least get the references and be prepared to play off them on your other social channels later on (if appropriate, of course). And few businesses are better positioned to create educational content than B2B brands. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Template 167

Template Templates Trends Content 167

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands. — e.l.f.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. . Always On: 4 ways I secure resources for social every day.

Data 101

Data Skills Meme Social Media Management 101

Writtent Blog

MAY 17, 2013

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. 5 Ways to Bond with Your Blog’s Audience.

Content 87

Content Journal B2B Loyalty 87

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. pic.twitter.com/8Kd4IVFjva.

Trends 145

Trends Social Media CPA Sports 145

Keyhole.co

MAY 9, 2023

On the other hand, it subtly fosters brand engagement and loyalty. You can repurpose the captions for different marketing affairs, thus saving time and resources. This makes hashtags an influential resource to turbocharge a brand’s marketing efforts. smartphone company) When was the first car made? What’s more?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Then you should proactively share resources, such as best practices and tips, to keep your community informed while opening up your social team to tackle more pressing matters.

Strategy 64

Strategy Report Publishing Team 64

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Products 92

Products Real Estate Tourism Fashion 92

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 17, 2013

We’re not talking about demographic data or any sort of personal information, only a high-level view of what they do and what’s important to them in doing business with a company like yours. As a firsthand example, at my company Help Scout we have three very different customer personas that our software caters to.

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How To Sample Samples Template 167