The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Socialmedia.biz

FEBRUARY 18, 2021

It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. Why forums alone don’t work. Owned online communities as a path towards collective intelligence. Collective stupidity.

eBook 60

eBook Forums B2B Project 60

Koka Sexton

DECEMBER 31, 2022

You can also use influencers and social media to build a presence, as well as participate in relevant communities and forums. A B2B marketing professional must have the following skills in order to be successful in leveraging a brand presence across multiple channels: Soft Skills: Leadership. Communication. Data Analysis.

Strategy 92

Strategy Marketing B2B ROI 92

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Few marketers do the social-focused research ahead of time to determine the market. It’s easy to get caught up in the buzz, and the hype, around social media.

Social Media 230

Social Media Jive Marketing B2B 230

Keyhole.co

OCTOBER 16, 2023

Instagram hashtags guide: The basics Before we dive deep into hashtag research and usage, let’s get the basics out of the way. Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Here’s how: 1.

Hashtag 52

Hashtag Instagram How To UGC 52

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

MegaBytee

MARCH 8, 2021

With the wider community, you get a chance to make a good reputation with people. Examine The Nature of Your Business:- First of all, you have to consider whether your business is B2B(Business to business) or B2C(Business to consumer). Participate In Forum Discussions: – Forum discussions are really helpful for your business.

Social Media 52

Social Media CPC How To Forums 52

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 227

Examples Communities Brands Forums 227

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business. To tackle this, teams can bring local cultural experts and community insights to add context to regional social data. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. The conversations people are having on your Instagram or Facebook might be night-and-day versus other online forums.

Reddit 99

Reddit Tumblr YouTube Review 99

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Participate in the communities where your audience already gathers. Have you ever wondered how many posts get published each day?

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. An active and helpful support forum? A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Participate in the communities where your audience already gathers. Have you ever wondered how many posts get published each day?

Strategy 60

Strategy Content Marketing Influencer 60

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Did anybody say B2B is boring? Dig right in! The best part of it all?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. You can use Quora for free market research. Image source: Quora.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

JULY 30, 2015

Looking at a branded, on-domain community was something that we just felt had to be done, really.”. It’s designed to be a place where golfers can connect with their community. Not only that, but it will be used as a research tool for TMaG to better serve their audience. Read on for the full highlights: [link].

Content 60

Content Social Media Platform Sports 60

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Join associations and use the provided resources , including local networking events, online forums, and job boards. Listen to what they’re saying on Twitter and Facebook for honest market research. Answer questions on forums and answer sites. Be everywhere.

Small Business 98

Small Business Marketing Compete Directory 98

Kikolani

JANUARY 16, 2011

Question: What is the best type of information to include if you are an apartment community trying to blog so your residents and future residents will follow you? I don’t know of any resources off the top of my head that would help, but I will research it and get back to you! It just depends on the site and the community!

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Discussion forums. LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Hootsuite

SEPTEMBER 2, 2021

Discussion forums. Used for: Asking and answering questions, networking, forming communities around niche- and interest-based topics. Bonus points if you can share information about your brand and products in your answers, but that shouldn’t be your primary goal of participating in discussion forums. Source: Instagram.

Types 145

Types Social Media Statistics HootSuite 145

Diva Marketing Blog

JUNE 10, 2009

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. We service clients of all sizes in both the B2B and B2C spaces. Focus is primarily B2B.

Social Media 53

Social Media Real Estate B2B WordPress 53

Webbiquity SMM

JANUARY 9, 2012

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Top 7 Ways to Save Time on Twitter by OPEN Forum. The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8%

Tools 201

Tools Twitter Tips B2B 201

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

JULY 12, 2010

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. When: how often will you write new blog posts?

Report 191

Report Social Media Strategy Policies 191

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media rocks because it’s one of the most amazing tools for “free&# market research. The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JUNE 27, 2008

From its humble beginnings as an area on the web development discussion forums at SitePoint , to being spun off from the SitePoint Marketplace a few months ago, 99designs has experienced astonishing growth to become a leader in its market. The site is forum-based and relies on a "design team" (pre-approved designers) to fill out its crowd.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Rebekah Radice

APRIL 30, 2017

Do Your Research. If you want to create a blog people flock to, you need to begin with research. To get an idea of what you’re looking for within this research, let’s imagine you’re a health and fitness blogger. Lots of websites, social media groups and forums. How to Start a Successful Blog in 7 Easy Steps.

Domain Name 144

Domain Name How To WordPress Meme 144

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health.

Social Media 155

Social Media Radian6 Strategy SM2 155