Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 89

Influencer LinkedIn B2B Industry 89

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 101

Influencer Marketing Collaboration ROI 101

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Webbiquity SMM

NOVEMBER 15, 2022

By practicing your writing skills regularly and encouraging your team to do the same, you’ll be able to communicate your brand’s messaging effectively and motivate your audience to take purposeful action. Focus on community engagement. Create a team-centered environment.

Social Media Management 233

Social Media Management Skills Social Media Metrics 233

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. Rather than educate, its purpose is to catch the viewer’s’ attention and create a reaction.

B2B 119

B2B Marketing Loyalty Comparison 119

Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. Education level. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Relationship status. Hobbies and interests.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 244

Advertising Social Media Strategy Authentication 244

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 162

Team Marketing B2B Eventful 162

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 106

Social Media Authentication Communities Campaign 106

Convince & Convert

FEBRUARY 17, 2016

Increasingly, the answer is to work with influencers and advocates. Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age. So what do you do now?

Influencer 60

Influencer Marketing Nielsen Case Study 60

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. Social media for government agencies can be a key tool for educating their audience, explaining the work they do and the value it provides. If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products.

Social Media 279

Social Media Transportation Feed Feedly 279

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 127

Tips Authentication LinkedIn Groups 127

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. Especially for insurers offering specialist coverage to connect with niche communities. It’s an educational portal from which agents can share approved content. First, you could educate users about insurance itself. billion in 2023.

Insurance 90

Insurance Social Media Policies HootSuite 90

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

JUNE 27, 2022

Yes, TikTok is Gen Z’s home base (making it the perfect place to reach them, btw) and a lot of the app’s cultural influence stems from them, but they’re not the only ones there: American TikTok users aged 35 to 54 have more than tripled year-over-year. But people often forget about the other two: inspiration and education. Yes, really.

B2B 100

B2B Trends Authentication Film 100

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Best Times to Post on Twitter for Education. Best times to post on Twitter for Education: Mondays at 6 p.m. Best days to post on Twitter for Education: Mondays, Tuesdays and Sundays.

Twitter 99

Twitter Tourism Travel Education 99

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

JANUARY 27, 2021

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift.

Brands 124

Brands Authentication Communities Campaign 124

Keyhole.co

OCTOBER 28, 2020

Get on the Micro-Influencer Marketing Bandwagon 5. Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer. More brands are making the shift towards enhanced customer service and two-way communication. Get on the Micro-Influencer Marketing Bandwagon.

Social Media 124

Social Media Strategy Influencer Instagram 124

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. You find that your competitors often pair these hashtags with educational content that resonates well with social media users. Keyhole’s influencer tracking is ready to step in.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

APRIL 28, 2020

This is by involving influencers in your content, encouraging your existing audience to share, and creating more shareable assets. Ian Cleary: The world of social media is constantly changing, so you need to allocate several hours every month to education. When you are sharing, don’t just think about your audience.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). So, now that you know the differences between content and affiliate marketing, let’s move on to how you can combine the two into a seamless strategy that boosts conversions: Create Long-Form Blog Posts That Educate Readers.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Rebekah Radice

APRIL 30, 2017

Legacy: design content that leaves an indelible mark on your industry, audience, and community? A passion for that community (money will come when passion is the fuel that keeps your blogging fire lit!). No matter your niche, you’ll need to focus on delivering educational and informative content. Content That Educates.

Domain Name 144

Domain Name How To WordPress Meme 144

Keyhole.co

MAY 9, 2023

Build strong partnerships: Partner with niche influencers to reach a vast audience. Besides, you can partner with niche-specific influencers for promotion. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. This tactic can help accelerate sales without hassles.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Twist Image

APRIL 9, 2014

All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. communications department. Our own channels?

Questions 102

Questions Content Press Release Findability 102

Keyhole.co

AUGUST 10, 2023

If you want your organization to benefit from LinkedIn’s massive potential, give the audience what they’re primarily looking for: educational content. Case studies are engaging and educational if they reach the right audience. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52