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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62
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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91
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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Finally, make sure to customize your CTA button to drive valuable action – currently, LinkedIn offers six different options, from Learn more to Request a demo.

LinkedIn 129
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7 Examples of Well Done Pride Month Posts on Social Media

Oktopost

Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changing their Pride strategy this year. Showcase LGBTQ+ stories and voices. Foundation.

Examples 100
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Influencer marketing trends across industries

Sprout Social

Purchase decisions are evolving Goodbye window shopping and in-person demo—social commerce functionality and in-app shopping are here to stay. Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

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4 social advocacy examples that prove authenticity pays off

Sprout Social

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement).