Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 129

Tips Authentication LinkedIn Groups 129

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ That is the power of brand awareness.

Strategy 127

Strategy Brands Hubspot Survey 127

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 134

B2B Social Media Hashtag Press Release 134

Hootsuite

MAY 11, 2023

This is also a great way to demo any DIY projects you’re working on. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events.

YouTube 103

YouTube Video Film Sports 103

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. In 2021 there were 78.7

B2B 111

B2B Examples Marketing Small Business 111

Pixlee

FEBRUARY 19, 2018

At MozCon, you’ll connect with our amazing community of industry leaders, chat with Moz staff and high-level speakers, socialize at the Monday night pub crawl, and enjoy the Wednesday night bash complete with bowling and karaoke. ANA Digital & Social Media Conference. Marketing Profs B2B Forum.

Conference 41

Conference Marketing B2B Class 41

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. In 2021 there were 78.7

B2B 62

B2B Examples Marketing Small Business 62

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Closing Thoughts.

B2B 244

B2B LinkedIn Strategy Marketing 244

Keyhole.co

SEPTEMBER 17, 2020

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. Jump Links: Why Do You Need a Social Media Scheduling Tool?

Social Media 111

Social Media Tools Price Social Media Management 111

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Insurance 89

Insurance Social Media Policies HootSuite 89

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Keyhole.co

JANUARY 17, 2023

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. Why Do You Need a Social Media Scheduling Tool?

Social Media 52

Social Media Tools Price Social Media Management 52

Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. Offer a free trial, demo or at the very most, an exclusive discount code. When it comes to social media advertising , Facebook is known as the top dog. However, LinkedIn Ads may be a better option for B2B companies.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Hootsuite

NOVEMBER 4, 2022

What’s more, 86% of job-seekers are using social media to research jobs. That’s why employee advocacy is so powerful for recruiting, and why social teams should make it easier (not harder!) Responsible social media use for professional development and discourse should be encouraged–not dissuaded.

Company 104

Company HootSuite How To Meme 104

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Buffer Social

NOVEMBER 8, 2023

  For example, terms like ‘ social media management tool ’ and ‘ social media analytics ’ are essential to us at Buffer since that’s a big part of what our product does. People searching Google for terms like this might benefit from using it.

Metrics 98

Metrics Content Marketing Newsletter 98

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 107

HootSuite Brands Price Collaboration 107

Sprout Social

JULY 10, 2019

From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike. Many brands struggle to grow or adopt Instagram as part of their social strategy and we totally understand why. Building a community? Setting social media goals isn’t fluff.

Instagram 109

Instagram Strategy How To Marketing 109

Convince & Convert

FEBRUARY 19, 2016

Each and every episode of Marketing Marvels includes an overview and a quick demo of some sort of cutting edge marketing technology that I personally endorse and recommend and in many cases use for my own clients at Convince & Convert. He is at the center of the community so far, as we map it out. Marshall: Exactly.

Influencer 60

Influencer Marketing How To Report 60

Hootsuite

MAY 30, 2023

You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget.

Social Media 80

Social Media HootSuite Template Templates 80

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Buzz Marketing for Technology

JUNE 27, 2008

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. social networking. social media.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. Nail Your Launch.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Social Pros Transcript For Your Reading Enjoyment. Next week’s guest is Lauren Fernandez from Landry’s Restaurants.

Sharepoint 115

Sharepoint Meeting Social Media Team 115