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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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4 social advocacy examples that prove authenticity pays off

Sprout Social

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” For Vizient, that tool is Employee Advocacy by Sprout Social.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Show up how you do best.

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State of B2B Social Media Trends: Social Strategy Insights for 2024

Oktopost

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. We’re going to say it.

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Top 10 LinkedIn marketing agencies for 2024

Oktopost

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. These agencies have a wealth of knowledge and experience managing LinkedIn for growth, so they can provide you with expert, unbiased guidance.

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The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

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The 11 Best Social Media Scheduling Tools for Businesses

Keyhole.co

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media? There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one. The 11 Best Social Media Scheduling Tools.