Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. See you next week!

Communities 136

Communities B2B How To Forums 136

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. Start with these questions to help create an effective plan of action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Also I am not seeing anyone really “killing it” with or in social media (sans Mark Zuckerberg of course). Great question which I found myself asking last night after.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Oktopost

NOVEMBER 19, 2020

Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities. From an education and coaching standpoint, Erik serves as an instructor for a one-of-a-kind course on digital marketing with Drexel University. Like What You Heard?

Team 131

Team B2B Marketing How To 131

Webbiquity SMM

OCTOBER 13, 2015

Not only on a personal level, but also of course in business. Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. The product?

B2B 100

B2B Marketing Exercises How To 100

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Atlassian 96

Atlassian ROI Social Media Collaboration 96

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

System 219

System B2B Facebook Marketing 219

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 101

B2B Marketing Diagrams Price 101

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. And, of course, the consultant must manage time and efforts to keep budgets under control. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. By asking questions and sharing expertise, members can build deeper relationships with each other. This creates a robust community within LinkedIn.

Groups 124

Groups Groups LinkedIn Microsoft 124

Oktopost

OCTOBER 24, 2022

Questions to ask your employee. Questions to ask your employee. Employee spotlights should focus on the employee themselves, but it’s a good idea to start with a set of questions to move the conversation forward. Make sure to ask questions that give the employee a chance to talk about your brand and work culture.

Social Media 109

Social Media How To B2B LinkedIn 109

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 75

Brands B2B SEO Influencer 75

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Brian Vickery also weighed in on this topic: A1: Showing my ignorance, I think PR is migrating to more community management/outreach, so NEEDS to be integrated w/marketing #measurepr. Can you believe it?

Press Release 182

Press Release B2B Curation Consultant 182

Buffer Social

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. Here’s how to trigger this: Use polls or questions: please don’t end your posts with ‘thoughts?’

System 115

System LinkedIn Content Industry 115

Socialmedia.biz

FEBRUARY 18, 2021

It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. A lot has changed over the course of five decades – much of it good, but much of it also bad. When did we get so far off track?

eBook 60

eBook Forums B2B Project 60

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. A great way to do this is to identify commonly asked questions in your niche. This online publication built its topical authority by covering every single question that has to do with electric vehicles.

Loyalty 204

Loyalty Software Publishing Products 204

Sprout Social

FEBRUARY 26, 2024

Instead, they curse and communicate succinctly, while still acknowledging customers’ questions and pain points. Of course, they do it in their own morbid way. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. Talk like a human.

Report 62

Report Atlassian Brands Sentiment 62

Convince & Convert

OCTOBER 12, 2013

” question, but too often people expect there to be a magic “social media measurement” button, even though there is no such button for radio, TV, email, direct mail, billboards, or fancy business cards. Most of the people with whom you are communicating in social are your current customers. Of course they are.

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

MARCH 13, 2019

That’s certainly not always the case, of course. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Of course this isn’t the first time I’ve heard something like this.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 98

Reddit Hubspot API Reputation 98

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 106

Social Media Authentication Communities Campaign 106

Social Media Strategies Summit

FEBRUARY 21, 2019

Building on Vanessa’s deep understanding of her target market and our research, we determined that building a community of micro-influencers was the right approach for DVD Netflix. We’ve heard from #DVDNation community members that their participation in the program was at once “life-changing” and unlike any other brand’s influencer program.

Influencer 100

Influencer Authentication Guidelines Communities 100

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Improve community engagement. Drive online sales.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Analysis 88

Analysis Twitter Meme Hashtag 88

Sprout Social

OCTOBER 10, 2023

Of course, content in paradise is social media gold, but it’s not the IG-worthy photos that make this campaign stand-out. Try-on hauls like these allow viewers to envision themselves in the clothing and gives followers the opportunity to ask the creator relevant questions about sizing, fit, material etc.

Examples 121

Examples Influencer Campaign Marketing 121

The Realtime Report

APRIL 24, 2024

Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. Participation level (highly engaged vs. more passive) Interests/topics (based on sessions attended, questions asked, etc.) Encourage silly questions to keep things light.

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. There’s no one correct answer to that question. Our advice?

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Head to our Facebook Groups for community. Michelle Wine Estates, and so many other superstars).

Eventful 79

Eventful B2B Team Organization 79

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Of course, launching your page is just the bare-bones first step to getting involved in the world of LinkedIn. Invite your community: You can invite any first-degree Profile connections to follow you.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments. What are B2B marketing analytics?

B2B 80

B2B Analytics Marketing Hubspot 80

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 162

Questions Social Media Consultant Education 162

Hootsuite

JULY 13, 2023

A prompt allows ad-viewers to learn more about your business, answer your questions, schedule an appointment, or share contact information with you. Of course, no matter how extremely online you and your employees are, there’s no way to offer instantaneous, 24/7 support… without a little help. See more LinkedIn stats here.)

Social Media 98

Social Media HootSuite Analytics Newsletter 98