Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

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B2B Brands LinkedIn Social Media 171

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

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B2B Influencer Strategy Industry 69

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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B2B Social Media Strategy LinkedIn 136

Oktopost

SEPTEMBER 12, 2022

Olivia Messina and Addie Peters take the hot seat to answer your most asked social media questions. Shedding some light on the most asked questions around B2B social are Olivia Messina and Addie Peters. The two tackle a tell-all episode around a broad scope of questions in the social media industry. Episode Summary.

Questions 62

Questions Social Media B2B Apple 62

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

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B2B Advertising Campaign Statistics 119

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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B2B Eventful Marketing Conference 118

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

Questions 105

Questions Banking Insurance HootSuite 105

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.

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B2B Marketing Case Study Buy 252

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

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B2B Influencer Marketing ROI 59

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. Dan Swift , CEO of Empire Selling , can certainly answer this question.

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B2B Marketing Training Skills 62

Oktopost

FEBRUARY 28, 2022

Of course, this also forces you to think about what matters to the people you want working for you. Classically, an eNPS is a low-commitment form of feedback that asks your employees one simple question: “On a scale of 1-10, how likely are you to recommend working for our company to a friend or connection?” Salesforce.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. LinkedIn is, of course, the top social media platform for B2B marketers. The post Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports appeared first on B2B Marketing Blog | Webbiquity.

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Research Report Social Media CPM 257

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. In fact, those that can make it just halfway through the course can sometimes advance to the next round, based simply on how difficult the course can be. The same holds true for B2B marketers. Like a unique visitor in the world of website traffic.

B2B 100

B2B Conversation Social Media Strategy 100

SocialFish

FEBRUARY 9, 2011

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011?

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B2B Trends Project Course 182

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Also I am not seeing anyone really “killing it” with or in social media (sans Mark Zuckerberg of course). Great question which I found myself asking last night after.

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B2B Social Media Marketing StumbleUpon 246

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

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B2B How To Data Process 135

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. Easily open the Notes and ask or answer any questions to move the post from draft mode into approvals. Send us a message !

Collaboration 62

Collaboration Team Social Media Management B2B 62

Webbiquity SMM

OCTOBER 13, 2015

Not only on a personal level, but also of course in business. Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. The product?

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B2B Marketing Exercises How To 100

Oktopost

NOVEMBER 19, 2020

From an education and coaching standpoint, Erik serves as an instructor for a one-of-a-kind course on digital marketing with Drexel University. And, is lead instructor for a professional certification course with the University of Vermont. Like What You Heard? Looking for More About How to Upskill Your Team?

Team 131

Team B2B Marketing How To 131

Webbiquity SMM

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. Start with these questions to help create an effective plan of action. SMART, of course, stands for: Specific: Include specifics and be clear about what you want to achieve, incorporating the “what,” “where,” and “how.”

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

System 219

System B2B Facebook Marketing 219

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. If these questions have you missing a beat, it's time for a remix. If you don't, you should!

B2B 78

B2B Exercises Remix Team 78

Sprout Social

APRIL 25, 2024

B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates. You use this social media metrics map, of course. Get the template 18. Get the template 23. Work that once took hours can be done in minutes.

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Template Templates Social Media RFP 105

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. It’s not only your team structure that benefits from intent-based marketing.

B2B 88

B2B Marketing Paid Search Buy 88

Webbiquity SMM

NOVEMBER 2, 2021

Of course, that’s not always the case — clearly, Jeff Bezos probably won’t follow you back no matter how many times you retweet him. Make sure that the comments or questions you’re posting are insightful and genuine. Make sure that the comments or questions you’re posting are insightful and genuine.

Industry 235

Industry Social Media Tips Platform 235

Oktopost

OCTOBER 24, 2022

Questions to ask your employee. Questions to ask your employee. Employee spotlights should focus on the employee themselves, but it’s a good idea to start with a set of questions to move the conversation forward. Make sure to ask questions that give the employee a chance to talk about your brand and work culture.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 98

Atlassian ROI Social Media Collaboration 98

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

NOVEMBER 4, 2019

Marketers have realized that chatbots can do much more than field frequently asked customer service questions. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots.

B2B 106

B2B API Facebook Survey 106

Keyhole.co

MARCH 28, 2024

The biggest question is: How can you use LinkedIn hashtag analytics to increase your visibility, boost your discoverability, and improve your connections or engagement? But, of course, it depends on your professional or business goals on the platform. Of course, they vary from one niche or business to another. Here’s how: 1.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69