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Time for Communicators to Jump on the Online Course Train

Spin Sucks

By Kevin Anselmo Google “online course,” and you will get more than nine million search results. Very few of them are related to how online courses can be used to support marketing/communications objectives. Online courses, when done right, can generate these types of outcomes. The cost to develop an online course varies significantly. What are the follow-up questions?

Build an Online Course: Lesson #2

Spin Sucks

Though this series of blog posts is mostly for me, I figured you could each learn from it, particularly if you ever do an online course. Speaking of online courses, we launched ours— The Modern Blogging Masterclass —on November 12 to a pilot group of 153. You’ll use a private community to get help and to ask questions. Online Course Lessons. By Gini Dietrich.

Build an Online Course: Lesson #1

Spin Sucks

We launched our online course, The Modern Blogging Masterclass , last week and holy cow! Though we’re only a quarter of the way through the course, I thought it would be interesting to blog about the lessons from each week, if only to have them to compile into an eBook later, but also to serve as a starting point for those of you who want to create an online course.

Advanced Social Media Course – August Sydney 2015

Laurel Papworth

Shares Looking for an advanced social media course in Sydney ? The key social media strategies that we cover are the most popular questions in the introductory and intermediate classes but need the structure of an intensive advanced course. That’s just the questions off the top of my head that we cover. Look no further! August 3rd-5th 2015. Really? Shares.

The Buyer’s Journey: Ask Yourself These 11 Questions

Spin Sucks

Through education, support, and proactively addressing customer needs, there are several questions you must ask yourself along the way to best target and convert your prospect. Does it answer questions and provide the experience the prospect is looking for? Anticipate their questions and answer them through content. Or leave customer/prospect questions unanswered?

How to Create an Online Course Your Audience Will Fall in Love With

Socially Sorted

If you are wondering how to create an online course your audience will fall in love with, you’re in the right place. Avoid the hidden pitfalls, and create an online course with the type of content that your audience will devour. Online course creation is huge.  It’s a Multi-Billion Dollar industry and growing. How to Create an Online Course. Get on the Phone!

Does Advertising Even Work Any More? Of Course It Does!

Twist Image

The question is this: can you make an ad a pleasant, memorable and/or a powerful distraction? More ads, of course! . Yes, we need better ways to tell better stories in advertising, especially when you consider the channels that marketers now have at our fingerprints, but to question whether or not ads work because millennials have developed an immunity to getting their attention away from Snapchat , is also diminishing a very healthy industry. Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? it works.

The Two Leadership Skills No One Talks About

Spin Sucks

Seven Questions to Ask Your Team Consistently. entrepreneur Leadership ask better questions better listening leadership coaches leadership consultants leadership courses randy hallMost leaders learn to think strategically, create an environment for collaborative success, and communicate the vision, but they miss two important skills.

5 Killer Questions to Woo Prospective Customers

Convince & Convert

Create intrigue, then ask killer questions. The most persuasive way to listen is to ask killer questions! The purpose of opening a first meeting, therefore, is to earn the right to ask questions. I’ve developed a five-step questioning model for asking the right questions at the right time and for pulling the buyer through their purchase. They are spontaneous.

Two Key Questions for Every Community Manager

SocialFish

Here are a couple of questions you should ask yourself which will help determine your plans of action. Of course, on the other hand, brands/businesses can see success when they remember they are dealing with an entity that wields significant power, and they harness it for good and bring joy to their communities (see: The Muppets , Taco Bell , and of course Old Spice ).

Build an Online Course

Spin Sucks

It’s a really interesting model and I asked lots of questions (because, let’s be real, how cool would it be to work with many of you to right the PR industry?) and we talked about my plans for the rest of the year (a course coming in November…start getting excited with anticipation!). How to Build an Online Course. By Gini Dietrich. But first, I have a story.

The 3 Key Steps to Create Your First Online Course

ProBlogger

Creating an online course can be a great way to increase your income from your blog. Let’s face it, you spend a lot of time creating content anyway, putting it together in a course for your readers seems like a logical next step. Yet, the thought of putting together a full course can be overwhelming to say the least. Decide who your course is for. How long should it be?

4 Questions You Should Ask Your Marketing Agency

Convince & Convert

But by approaching these questions with the goal of gaining valuable insight, each side of the equation can benefit from a closer examination of what goes on behind the curtain. Of course you’re not looking for proprietary information here, and your agency wouldn’t share that. Yes, you might tip off the sales team with a question like that. How Are My People Doing?

How Yahoo! Contributor Academy Built Free Educational Courses

Spin Sucks

In developing Contributor Academy courses, we took time to think about all of the archetypes that fall into a broader “ideal user” schema. When writing the level three courses (covering personal branding, social media, and more) I conjured up a passionate female home decorating expert hoping to develop both an audience and a niche. Today’s guest post is by Jelena Woehr. Yahoo!

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. Here are some content-related questions when it comes to blog marketing. This, of course, only applies to your content, not someone else’s. But this is, of course, the bare minimum. Enjoy! Blog Platform.

Only72 Review – 6 Courses for Entrepreneurs at a Low Price

Kikolani

They handpicked six great courses for entrepreneurs and bundled them at a low price compared to the cost of the courses individually. The courses included in the Only72 package are ideal for entrepreneurs, bloggers, and online marketers. This is a new course offered by Pat Flynn of Smart Passive Income, and only available in the Only72 package. What is the Only72 sale?

5 Mistakes Bloggers are Making with Online Courses

ProBlogger

Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1. When you are creating a course, you need to think really carefully about the end user. Who are they?

Income Blogging Guide Course Review

Kikolani

The Blogging Income Guide Course is by someone who I have been following for awhile now, and is well know by several people that I fully trust. Who is Behind the Income Blogging Course. So before jumping straight into what it is all about, here is a little about the creators of the Income Blogging Course. Then this course is definitely for you! Course in a Nutshell.

Creating Online Courses 101

ProBlogger

The best way to make money with your blog (even when your traffic is low) is by selling your own digital products—especially online courses that teach people to do or achieve something. Both will make it easy for you to sell a course on your blog. There’s no interaction: People read a chapter in your ebook and have questions. Online courses. If you decide to build a course for your site, your journey begins with understanding the problem you’re solving. People don’t want to buy online courses. Do you offer a course to your readers?

44 Blogging Questions and Answers

Kikolani

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Question: Ways to generate income from social media?

How to Tell if Your Idea for an eBook or Course Is a Profitable One

ProBlogger

” To truly answer the question my blogger friend would need to create and launch all of the products – but it got me wondering if there might be some ways to test her ideas before creating the products to see which might work best as a product. What follows are some questions to ask and some techniques to try to do just this. Is the Idea Important and Meaningful to You?

PERTH: Social Media Training Course April 2012

Laurel Papworth

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. They are small classes with room for question and answer, so bring your Facebook and Twitter questions! There are also opportunities to bring your questions. Please let me know if you are coming along! Content.

Introducing The Modern Blogging Masterclass

Spin Sucks

Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. It is a four-week online course that will get your butt in gear for 2016. How to find the questions your prospects are asking so you know what kinds of answers to provide. We will record each course in the event you cannot attend live. By Gini Dietrich. or phrases. .

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

These are the steps I take with clients and in my online course (Theory, Case Studies, Homework): Preamble: Write the Client Brief/Outline. Focus on the Questions in the Strategy. Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . There is an Android and Apple app, 30 Day money back guarantee and a Discussion area for question and answers.

9 Steps to Creating a Successful e-Course

ProBlogger

You’ve got an e-Course. But when you dive in to actually create your own course, you may get: frustrated – ‘What do people actually need to know to get started on Pinterest? First dive into the question, ‘What do I MOST want to teach?’ If you lose steam, repeat the question but keep your hand moving! Everything else is for another course.

Entrepreneurs: Find Your Purpose with 16 Questions

Jon Loomer

But looking back, these are ultimately the important questions I needed to ask myself to determine which path to take. And of course, that’s also why I can’t stand cold calling. 6. Think about the problems they are facing and the questions they may be asking. This question is important. Of course, that is somewhat at odds with what I do. The post Entrepreneurs: Find Your Purpose with 16 Questions appeared first on Jon Loomer Digital. [NOTE: This is the second in a series of posts exploring the topic of entrepreneurship. winged it. Be honest.

The Story Behind Our #SocialEmployee Course on Lynda.com #Education

Blue Focus Marketing

Rider professor teaches course on Lynda.com. Mark Burgess and wife and business partner Cheryl based the course on their book ‘The Social Employee’. The new course by College of Business Administration adjunct professor Mark Burgess and Cheryl Burgess, “Social Employees: The New Marketing Channel,” is now available to view with a subscription to the website. 03/23/2016. studio.

5 Mistakes Bloggers are Making with Online Courses

ProBlogger

Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1. When you are creating a course, you need to think really carefully about the end user. Who are they?

The 10 Questions Every Content Creator Must Ask

Twist Image

Over the course of my career, I've had the pleasure of being on both sides of the content creation fence: some days I am the person conducting the interview, and on other days, I am the subject matter. Here are the 10 questions that every content creator must ask their subject: How do you spell your name? Tying this into the last question, people often use titles to downplay their role within the organization. While this question is akin to opening a can of worms, it's a great way to know and understand what errors typically happen around a brand. TwistImage (wrong!),

How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

And then of course, what do you do with it all once you find it? These are fantastic questions, and they’re just the type of challenges we’d love to help you solve. Here are some questions to ask: How often do they publish new content? (or, how old is the article I’m reading now?). Of course, following all these folks is one thing. Guides & Course

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

So the question becomes … Where do you get started with Instagram? These are all questions we’d love to help you answer in this guide. To help decide which goals make sense for you, it can be good to consider the following questions: Why are you using Instagram? Guides & CoursesThose are huge numbers. The Complete Guide to Instagram for Business. percent.

The Ultimate Guide to Media Interviews

Spin Sucks

Sure, we’ll prep clients for media interviews with an agenda or a list of anticipated questions, but it’s rare to do the two-day, cameras on kind of media training anymore. And, of course, social media has made the need for us to be transparent so critical, the age-old messaging a PR professional would do is almost extinct. How to Manage Difficult or Irrelevant Questions.

How to Find Your Dream Job

Spin Sucks

Related Stories I Work for Spin Sucks and I Am Not a PR Expert The Six Criteria Necessary for Professional Growth Create Your Own Online Courses with Teach and Grow Rich. How do you find your dream job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here. The post How to Find Your Dream Job appeared first on Spin Sucks.

3 Questions to Ask About Offensive Content on Your Blog

Kikolani

The question isn’t whether these tactics work at drumming up comments, social shares, response posts, and recognition for the authors as the heroes of free speech because for the most part, they do. The real question is, after the feathers have been ruffled and settle back again, will it be worth it? Questions to Ask Yourself. 44 Blogging Questions and Answers.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions. Reporters are taught to ask key questions to get the story. So—creating a content marketing strategy is vital.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? Still others use captions to ask questions and encourage replies. Guides & CoursesThe importance of goal setting and how to create a clear Instagram strategy. Let’s jump in. Mascot. Canva.

Facebook Course – Sydney – February 2017

Laurel Papworth

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first). Sydney CBD Facebook for Business course: Monday 6 & Tuesday 7th February. Intended Audience.

Increasing Your Completion Rates – How to Get Participants to Finish Your Course

ProBlogger

Online courses are all the rage right now, but sadly, there are some staggering figures when it comes to completion… and not in a good way. Seth Godin shared on Tim Ferriss’s podcast once that most online courses have a drop off rate of 97% , and even his own courses have a drop off rate of 80%. Overwhelm can be a key component to students giving up on a course. Genera

Why Do Tweets Go Viral? Our 10 Most Successful Tweets and the Psychology Behind Why They Worked

Buffer Social

Try asking these three questions: Would this image make sense with no caption at all? If the answer to at least 2 of the 3 questions is yes, you’re in a great place. 2. Which begs the question:  why? . Guides & Courses Research Resources Social Media MarketingNow that info would make for a great tweet ! Buffer (@buffer) January 15, 2014. Key Tweet elements.

The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event

Buffer Social

Interact with your audience using questions and polls. You can also use interactive content like questions or polls to ask attendees which performer, booth, or speech they loved most. Have someone on your team designated to respond to any questions, issues, or comments that people send your way. Guides & CoursesTaking an event from idea to sell-out is no easy feat.