Build an Online Course: Lesson #2
DECEMBER 1, 2015
Though this series of blog posts is mostly for me, I figured you could each learn from it, particularly if you ever do an online course. Speaking of online courses, we launched ours— The Modern Blogging Masterclass —on November 12 to a pilot group of 153. You’ll use a private community to get help and to ask questions. Online Course Lessons. By Gini Dietrich.
Time for Communicators to Jump on the Online Course Train
JANUARY 7, 2015
By Kevin Anselmo Google “online course,” and you will get more than nine million search results. Very few of them are related to how online courses can be used to support marketing/communications objectives. Online courses, when done right, can generate these types of outcomes. The cost to develop an online course varies significantly. What are the follow-up questions?
Build an Online Course: Lesson #1
NOVEMBER 17, 2015
We launched our online course, The Modern Blogging Masterclass , last week and holy cow! Though we’re only a quarter of the way through the course, I thought it would be interesting to blog about the lessons from each week, if only to have them to compile into an eBook later, but also to serve as a starting point for those of you who want to create an online course.
Advanced Social Media Course – August Sydney 2015
JUNE 21, 2015
Shares Looking for an advanced social media course in Sydney ? The key social media strategies that we cover are the most popular questions in the introductory and intermediate classes but need the structure of an intensive advanced course. That’s just the questions off the top of my head that we cover. Look no further! August 3rd-5th 2015. Really? Shares.
Facebook Questions Are Here
MARCH 28, 2011
Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too. Ask a Facebook question. No one can edit your questions and rate an answer. The best part?
The Buyer’s Journey: Ask Yourself These 11 Questions
MAY 20, 2015
Through education, support, and proactively addressing customer needs, there are several questions you must ask yourself along the way to best target and convert your prospect. Does it answer questions and provide the experience the prospect is looking for? Anticipate their questions and answer them through content. Or leave customer/prospect questions unanswered?
Creating Online Courses with Kunerango
MAY 23, 2014
Are you ready to start teaching online courses, but not ready to setup a membership site on your own website or share 50% of your profits to another company? Kunerango – the Shopify of online courses – allows you to create your own online school for free with no contracts, and only charges you 10% when you make a sale on your course. Promotion of course.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. And what we uncover, during the course of the workshop, is how to learn to engage without fear — regardless of who’s on the other end—because it’s only then that true engagement comes into play. Too much to do, not enough time. This is true. are for. Whoa, Nelly.
Build an Online Course
SEPTEMBER 24, 2015
It’s a really interesting model and I asked lots of questions (because, let’s be real, how cool would it be to work with many of you to right the PR industry?) and we talked about my plans for the rest of the year (a course coming in November…start getting excited with anticipation!). How to Build an Online Course. By Gini Dietrich. But first, I have a story.
5 Killer Questions to Woo Prospective Customers
Convince & Convert
FEBRUARY 3, 2015
Create intrigue, then ask killer questions. The most persuasive way to listen is to ask killer questions! The purpose of opening a first meeting, therefore, is to earn the right to ask questions. I’ve developed a five-step questioning model for asking the right questions at the right time and for pulling the buyer through their purchase. They are spontaneous.
How Yahoo! Contributor Academy Built Free Educational Courses
SEPTEMBER 17, 2012
In developing Contributor Academy courses, we took time to think about all of the archetypes that fall into a broader “ideal user” schema. When writing the level three courses (covering personal branding, social media, and more) I conjured up a passionate female home decorating expert hoping to develop both an audience and a niche. Today’s guest post is by Jelena Woehr. Yahoo!
Income Blogging Guide Course Review
MAY 24, 2010
The Blogging Income Guide Course is by someone who I have been following for awhile now, and is well know by several people that I fully trust. Who is Behind the Income Blogging Course. So before jumping straight into what it is all about, here is a little about the creators of the Income Blogging Course. Then this course is definitely for you! Course in a Nutshell.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Here are a couple of questions you should ask yourself which will help determine your plans of action. Of course, on the other hand, brands/businesses can see success when they remember they are dealing with an entity that wields significant power, and they harness it for good and bring joy to their communities (see: The Muppets , Taco Bell , and of course Old Spice ).
4 Questions You Should Ask Your Marketing Agency
Convince & Convert
SEPTEMBER 4, 2015
But by approaching these questions with the goal of gaining valuable insight, each side of the equation can benefit from a closer examination of what goes on behind the curtain. Of course you’re not looking for proprietary information here, and your agency wouldn’t share that. Yes, you might tip off the sales team with a question like that. How Are My People Doing?
Creating Online Courses 101
OCTOBER 29, 2011
The best way to make money with your blog (even when your traffic is low) is by selling your own digital products—especially online courses that teach people to do or achieve something. Both will make it easy for you to sell a course on your blog. There’s no interaction: People read a chapter in your ebook and have questions. Online courses. If you decide to build a course for your site, your journey begins with understanding the problem you’re solving. People don’t want to buy online courses. Do you offer a course to your readers?
How to Tell if Your Idea for an eBook or Course Is a Profitable One
JUNE 7, 2015
” To truly answer the question my blogger friend would need to create and launch all of the products – but it got me wondering if there might be some ways to test her ideas before creating the products to see which might work best as a product. What follows are some questions to ask and some techniques to try to do just this. Is the Idea Important and Meaningful to You?
9 Steps to Creating a Successful e-Course
MARCH 20, 2013
You’ve got an e-Course. But when you dive in to actually create your own course, you may get: frustrated – ‘What do people actually need to know to get started on Pinterest? First dive into the question, ‘What do I MOST want to teach?’ If you lose steam, repeat the question but keep your hand moving! Everything else is for another course.
Only72 Review – 6 Courses for Entrepreneurs at a Low Price
JULY 2, 2013
They handpicked six great courses for entrepreneurs and bundled them at a low price compared to the cost of the courses individually. The courses included in the Only72 package are ideal for entrepreneurs, bloggers, and online marketers. This is a new course offered by Pat Flynn of Smart Passive Income, and only available in the Only72 package. What is the Only72 sale?
20+ Commonly Asked Questions About Blogging & Online Marketing
SEPTEMBER 25, 2012
receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. Here are some content-related questions when it comes to blog marketing. This, of course, only applies to your content, not someone else’s. But this is, of course, the bare minimum. Enjoy! Blog Platform.
44 Blogging Questions and Answers
JANUARY 16, 2011
Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Question: Ways to generate income from social media?
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. It is a four-week online course that will get your butt in gear for 2016. How to find the questions your prospects are asking so you know what kinds of answers to provide. We will record each course in the event you cannot attend live. By Gini Dietrich. or phrases. .
The Story Behind Our #SocialEmployee Course on Lynda.com #Education
Blue Focus Marketing
MARCH 23, 2016
Rider professor teaches course on Lynda.com. Mark Burgess and wife and business partner Cheryl based the course on their book ‘The Social Employee’. The new course by College of Business Administration adjunct professor Mark Burgess and Cheryl Burgess, “Social Employees: The New Marketing Channel,” is now available to view with a subscription to the website. 03/23/2016. studio.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
These are the steps I take with clients and in my online course (Theory, Case Studies, Homework): Preamble: Write the Client Brief/Outline. Focus on the Questions in the Strategy. Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . There is an Android and Apple app, 30 Day money back guarantee and a Discussion area for question and answers.
PERTH: Social Media Training Course April 2012
APRIL 21, 2012
I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. They are small classes with room for question and answer, so bring your Facebook and Twitter questions! There are also opportunities to bring your questions. Please let me know if you are coming along! Content.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions. Reporters are taught to ask key questions to get the story. So—creating a content marketing strategy is vital.
Learn More About Internet Marketing – Free Course
SEPTEMBER 14, 2010
But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course ? Mark Thompson of Search Creatively and Stay on Search (also a regular on Search Engine Journal ) has created a great course covering all the aspects of online marketing. Internet Marketing Course Content. Bonuses. 100+ Online Marketing Resources.
The 10 Questions Every Content Creator Must Ask
OCTOBER 28, 2011
Over the course of my career, I've had the pleasure of being on both sides of the content creation fence: some days I am the person conducting the interview, and on other days, I am the subject matter. Here are the 10 questions that every content creator must ask their subject: How do you spell your name? Tying this into the last question, people often use titles to downplay their role within the organization. While this question is akin to opening a can of worms, it's a great way to know and understand what errors typically happen around a brand. TwistImage (wrong!),
The Ultimate Guide to Media Interviews
JANUARY 15, 2015
Sure, we’ll prep clients for media interviews with an agenda or a list of anticipated questions, but it’s rare to do the two-day, cameras on kind of media training anymore. And, of course, social media has made the need for us to be transparent so critical, the age-old messaging a PR professional would do is almost extinct. How to Manage Difficult or Irrelevant Questions.
3 Questions to Ask About Offensive Content on Your Blog
MAY 22, 2011
The question isn’t whether these tactics work at drumming up comments, social shares, response posts, and recognition for the authors as the heroes of free speech because for the most part, they do. The real question is, after the feathers have been ruffled and settle back again, will it be worth it? Questions to Ask Yourself. 44 Blogging Questions and Answers.
The Age-Old Question: Can I Pick Your Brain? | Spin Sucks
AUGUST 5, 2010
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 05 2010 The Age-Old Question: Can I Pick Your Brain? Leave a comment!
Case study: How I launched my first e-course and made over 5 grand – from a tiny list
SEPTEMBER 29, 2013
Launch of an e-course. How to use your blog to build a highly responsive, super targeted list makes the premise of my brand new e-course that I recently launched – to my list only, aptly titled Get 500 Subscribers. The target market for this course is new businesses who are relying on their blogs as a primary marketing tool for building their lists or want to start blogging. In fact, I waited for longer than that. I did an internal launch to my list of 3K subscribers in July (by internal launch I mean that the course was released to my list ONLY). Investment.
5 Quick Questions with Robert Scoble: What Makes a Great Tech Blog?
NOVEMBER 23, 2014
We were super-fortunate to grab a few minutes of his time to answer five questions about how to make your tech blog a success. Of course, if that was so easy everyone would have a famous blog. Quick Questions with Robert Scoble: What Makes a Great Tech Blog? He has worked for Microsoft , and is currently with Rackspace. Define success! Today that might be Wearable Computers.
3 Simple Questions to Understand Why Your Affiliate Promotions Are Not Converting
AUGUST 21, 2013
spent a few minutes on Skype with the blogger to unpack the problem and asked a series of questions to try to get to the heart of the matter. Do this in a blog post primarily but you’ll also want to consider emailing your newsletter list for important promotions too and of course following it up with some social media status updates too. Here they are and why I asked them: 1.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
3 Questions To Ask Before You Build Your Social Media Plan
Diva Marketing Blog
SEPTEMBER 30, 2011
To help you structure the due diligence part of your planning here are a 3 Questions To Ask to get you started on the road to building a successful social media stategy. Of course you will include more in your guide that reflects your objectives, customer needs and industry. . Questions To Ask Before You Build Your Social Media Plan. 1. This question has a couple of benefits.
The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.
Convince & Convert
AUGUST 18, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 8 Wrong Questions PR Firms Are Asking About Social Media August 18th, 2010 |Written By: Jay Baer | View Comments Tweet The enthusiasm about social media among public relations professionals is rampant, and encouraging. Or perhaps it's just easier to ask the wrong questions. Thanks!
How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?
OCTOBER 5, 2014
As the community manager for Blogger Connect, one question I get asked a lot is: “how many unique views do I need before I start advertising?” ” With no real industry standard, it is also a question asked around the world. Gaynor is also a social media and blogger outreach consultant, and social media course presenter for NET:101. These results are heartening.
PR Measurement Course
AUGUST 18, 2015
Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. This is much more than just a course on using Google Analytics – you will learn: What you can track and why you should track these indicators.
Lawyers: Client Names In Pitches…To List or Not To List?
APRIL 24, 2015
Let’s Ask Nancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. . In this follow-up email, send: A thank you for allowing your firm to use their name and logo, A summary of the conversation, Those bullet points I listed above [of course this will be customized to your situation].
The Extinction of Social Media Agencies
APRIL 28, 2011
If I record the Facebook question of the week on Wednesdays, I don’t have to get up at the butt crack of dawn on Thursdays to shower and record. Before we go to this week’s question, who is ready for the Royal Wedding ? After we help Ken Mueller , of course. He asks: OK, so this might be a question I regret asking, but why not. I’ve learned a new trick!
Effective Ways to Respond to Bad PR Pitches
NOVEMBER 3, 2011
It’s just par for the course. But that doesn’t mean we can’t have Facebook question of the week (clap, clap, clap)! This week’s question comes from Tinu Abayomi-Paul. She answer her question in the video below (or click here and it will magically appear), but I’m curious if you agree or not. In Chicago? It is, after all, the Windy City.
3 Critical Questions To Answer Before You Take Your Blog On The Road
MARCH 17, 2014
Of course, attending an event is an investment, particularly if you’re intending to travel and especially if you decide to present your blog via a stand – so you need to make it count. Question One: Is this event the right fit for my blog? Question Two: Is my blog memorable and branded? Question Three: How do I know if it was worth all this effort? General
SEPTEMBER 20, 2010
That’s when you consider a course correction. Does a course correction represent a failure? For organizations that are newer to online communities, this may be a result of not fully understanding how the Fifth Estate views the issue, or perhaps simply a question of fine-tuning an application so it’s easier to use. Comments may be used in the final edition.