Social Media Strategies Summit

JUNE 8, 2023

But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. So Facebook can’t be all bad. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Ari Herzog

NOVEMBER 12, 2012

Its Twitter biography is explicit that I am the community manager. I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. My Connection to Flextronics. I’ve had my ups and downs.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Head to our Facebook Groups for community.

Eventful 84

Eventful B2B Team Organization 84

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. If your brand is considering LinkedIn, your content strategy should be the top priority. These demographics make LinkedIn an enticing and important channel for brands.

Class 100

Class LinkedIn Brands Microsoft 100

Hootsuite

MAY 11, 2023

Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. A fitness challenge with a friend or family member Humorous and entertaining content is always popular on YouTube. A DIY project tutorial DIY content is all the rage on YouTube. Don’t worry. You’re not alone!

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Later

MAY 27, 2020

You’ll need to decide on a general direction and visual style for all of your brand and marketing assets — this will influence the content you create and share on Instagram, it will impact your website and podcast channels, and it will attract your newly identified listeners. Is your podcast focused on niche subject matter?

Instagram 84

Instagram How To Feed Feedly 84

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Why isn’t the Manifesto it’s own tab?

Social Media 120

Social Media Content Analysis Sports 120

Later

MAY 27, 2020

You’ll need to decide on a general direction and visual style for all of your brand and marketing assets — this will influence the content you create and share on Instagram, it will impact your website and podcast channels, and it will attract your newly identified listeners. Is your podcast focused on niche subject matter?

Instagram 58

Instagram How To Feed Feedly 58

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Hitwise 117

Hitwise Content Blogger Consultant 117

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook prioritizes visual content over text-based posts. Creating Facebook ads that convert is about striking the right balance between content that: Disrupts the user’s activity and prompts them to take action. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Check out all the details and save 50% (only $297 for a limited time). How can I help you?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Ignite Social Media

NOVEMBER 23, 2020

From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. Brands during these times were pausing ads due to anticipated cost increases or in an effort to avoid ads showing up next to political content or social justice-related content. Not sure if you’re in the learning phase?

Advertising 187

Advertising Social Media Tips B2B 187

Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. LinkedIn – only if I have made a personal connection.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Maybe you found this blog from Twitter?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Keyhole.co

AUGUST 10, 2023

Instead, most LinkedIn users want to see fresh perspectives, great content, and informative, thought-leadership posts. But as on every other social media platform, content is king on LinkedIn. Spun or AI-generated content just won’t cut it. Creating content that drives leads is about delivering value like a real human.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Instead, most LinkedIn users want to see fresh perspectives, great content, and informative, thought-leadership posts. But as on every other social media platform, content is king on LinkedIn. Spun or AI-generated content just won’t cut it. Creating content that drives leads is about delivering value like a real human.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 130

Metrics Strategy How To Tourism 130

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. LinkedIn is well known as the social network of choice for B2B marketers. Looking for funny or entertaining content: 13.8%. But B2C brands can also find success on LinkedIn.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. How can I help you?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. by Glenn Friesen – read the full story where this content was originally published, at UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Share and [.] How can I help you?

Review 115

Review Social Media Social CRM Consultant 115

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. And the way to effectively do so is to invest in SEO.

Loyalty 204

Loyalty Software Publishing SEO 204

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? Future of Communities. Charles Handy.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 And although we continue to see a dramatic rise in the usage and effectiveness of Stories content , traditional posts in the Facebook News Feed offer a powerful outlet for brands looking to generate engagement and traffic. Table of Contents.

Research 111

Research Content Facebook Curation 111

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. How can I help you?

RSS 118

RSS Collaboration Social CRM Consultant 118