Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Audiense

MAY 17, 2018

The content they share the most. The different insights we have listed above can tip the scales one way or the other, for example, when working on the storytelling of a campaign. A practical example: MarketingProfs. Socioeconomic data about the segments and total audiences. The most distinctive personality traits.

Case Study 79

Case Study Activities Study Campaign 79

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. Whitepapers are the holy grail of content marketing for these marketeers. About Video Marketing. That’s great!

B2B 111

B2B Video Strategy Marketing 111

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. For example, every bank hires security consultants to test its systems.

B2B 189

B2B Case Study Telecommunications Study 189

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

Content 182

Content Marketing How To Social Media Management 182

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. B2B buyer personas aren’t necessarily buttoned-up professionals. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

JULY 20, 2023

It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. The videos can be up to 5 minutes in length, giving you ample time to share engaging content with your audience. And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app.

Conversation 91

Conversation B2B Community building Instagram 91

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Source: Contently. Live Video.

Types 119

Types Video Content Case Study 119

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. For example, every bank hires security consultants to test its systems.

B2B 101

B2B Case Study Telecommunications Banking 101

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. So I was going through this principle, and talking about Marcus and other examples when a gentlemen in the St. The Formula For Content Marketing Success. So How Much Content Do I Need?

FAQ 155

FAQ Content B2B Insurance 155

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. 6 Practical Examples of Great Trust Signals. Let’s take a look at a few examples. Quick Links.

Examples 27

Examples Badge B2B Case Study 27

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. CMI Case Studies. 29 Content Marketing Secrets.

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Drupal 94

Drupal Content Case Study Statistics 94

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Content How To Software 164

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. That’s where that look of terror comes in.

Content 130

Content Case Study Marketing Survey 130

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. According to Close.io’s Steli Efti, free trials should be a maximum of 14 days long in most cases. Though he writes about software startups, his advice applies to any B2B business. Provide Exclusive Content. Content works to your advantage in a number of ways.

B2B 60

B2B How To Case Study Startup 60

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

Campaign 194

Campaign SMS B2B Case Study 194

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Publish content that adds value.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Again, the average B2B buyer’s journey is growing longer. Creating sales enablement content that educates your leads. Case studies. How-to videos.

Data 117

Data Marketing How To Collaboration 117

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. What Is Content Marketing? As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Give your social presence some personality. triplewhale.

Strategy 131

Strategy Brands Hubspot Survey 131

Writtent Blog

JULY 26, 2013

As Wes Nichols pointed out this week in Forbes, it’s every content marketers challenge to take a more agile stance, so they’re prepared for the upcoming flood of insights. To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air.

ROI 74

ROI Process News Content 74

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buffer Social

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Table of Contents.

Products 110

Products Video Brands Content 110

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

agora pulse

NOVEMBER 4, 2020

Example of the right-hand sidebar of Reddit ads. Example of Promoted Reddit ads. It essentially gives you a subject line for additional copy to capture interest and really make your case for why they should click. Get your FREE social media calendar packed with ideas and examples. Example of subreddit targeting.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. As a marketing agency, you know your clients need results. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. The ability to tune out content is something of a defense mechanism in today’s world. Image source.

Data 109

Data Case Study Study Delicious 109

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . Case studies delving into a topic.

Comparison 145

Comparison SEO Curation Domain Name 145