Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over.

Social CRM 96

Social CRM B2B How To Patterns 96

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Case Studies : These are the B2B equivalent of product reviews. Guest post by Chris Tweten. with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Keyhole.co

NOVEMBER 7, 2023

This list will show you how to unlock your tweets’ full potential. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Guide multiple departments.

Examples 105

Examples Template Templates How To 105

Social Media Strategies Summit

FEBRUARY 24, 2021

The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Here’s how to do it. Your campaign hashtags. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Yet, creating and running social ads is how consultants most-often support sales. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They are skilled storytellers. They are metrics geeks.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. With Keyhole, you can track the performance of your LinkedIn posts and campaigns, as well as monitor conversations and trends related to your industry or niche. How can professionals maximize their LinkedIn analytics?

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Here’s how: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. However, understanding your competitors comes with a number of critical benefits that can help take your campaigns to an even higher level.

Analysis 118

Analysis Price Influencer Sentiment 118

Webbiquity SMM

JANUARY 31, 2019

To reach your destination, you first need to know how to steer your ship. Comparison of similar posts to see how the differences between them affect success. The alignment between your social media campaign and your brand / company goals and stated values. Photo by rawpixel on Unsplash. What Is a Social Media Audit?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. This information can then be used to shape everything from campaign creative to new product development. How to create a buyer persona using data from social media. What is a buyer persona?

Data 141

Data Social Media Sentiment Team 141

Sprout Social

JANUARY 25, 2022

Let’s explore what a customer journey map is and how it can help your brand: What is a customer journey map? How to create your own customer journey map. Generates marketing campaign ideas. With your personas and journey map in hand, creating a marketing campaign is so much easier. How to create a customer journey map.

Examples 93

Examples Template Templates How To 93

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics? Analisa, a social media analytics tool. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

JUNE 15, 2023

Simplicity, convenience, quick responses, and clear understanding of the problem (and how to resolve it) are vital, but how do you offer that if you’re only checking in on your mentions some of the time? But those major B2B influencers are only the tip of the iceberg. You’ve got to be listening in real-time.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. How to measure brand awareness. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Or how brands like Hubspot couple important announcements with graphics instead of just using text?

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MARCH 24, 2020

Second-guessing whether or not a campaign is actually going to pay off? In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. .” Opportunities: What’s the incentive of your campaign or marketing push? The good news?

Analysis 88

Analysis Social Media ROI How To 88

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. But the stakes are high, so how exactly can your brand make sure it’s creating content that makes sense and is relevant while avoiding backlash—or worse, getting “cancelled” ?

Content 65

Content Meme How To Trends 65

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, with the right platform, we can review audience sentiment and perception compared to our competitors—all in real time.

ROI 98

ROI Cost B2B Organization 98

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

Team 111

Team Hubspot Marketing SMS 111

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Read the room to determine what parts of your strategy need to change.

Strategy 143

Strategy Metrics Hubspot Retail 143

Hootsuite

SEPTEMBER 14, 2020

Here’s a tutorial on how to get the most out of your Instagram Insights data: That said, if you need more detailed data, a longer-range view, or to export it for reports, it’s time to take a look at other third-party apps. It’ll show you where you’re excelling, and provide tips on how to improve. How to see your Instagram analytics.

Metrics 145

Metrics Analytics Instagram Tools 145

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. The post just doesn’t specify how to do this.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 4, 2013

But in Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) , authors Gini Dietrich and Geoff Livingston provide a roadmap to developing strategy, planning tactics, determining and executing the best approach, and finally measuring and refining a unified marketing effort.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

FEBRUARY 4, 2023

Now that it has become evident that Linkedin analytics can be an essential game-changer for you, let’s proceed on how to access them for free! How to access LinkedIn analytics for free LinkedIn offers basic page analytics in its native app. This will give you an idea if your ongoing campaigns are successful or need to be tweaked.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52