Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. 82% of your prospects seek recommendations from their friends and families before buying. You can’t buy great customer reviews (at least not legally or ethically).

comScore 299

comScore Marketing Case Study Review 299

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t?

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

APRIL 3, 2018

More and more do B2B prospects approach us once they’ve already reached halfway through the buying process. As my years in sales near the 10-year mark, one thing’s for sure: Old-school sales strategies like cold-calling aren’t dead, but they’re certainly on life support.

Engineering 84

Engineering B2B Buy Process 84

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Convince & Convert

JUNE 15, 2011

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. Could giving away too much great content actually sabotage sales?

B2B 136

B2B Content Marketing Buy 136

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Content that is poorly written, unoriginal, or created using AI writing tools will defeat the purpose and possibly even get you penalized by Google and other search engines.

Influencer 288

Influencer Brands Policies Privacy 288

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. This media fragmentation has also affected business buying behavior. Shifting the B2B Media Research Model. The solution?

Strategy 178

Strategy B2B Marketing Research 178

The Realtime Report

JANUARY 23, 2023

To stay competitive, Google will likely recommence its own initiatives to build an AI search engine in 2023. Improving existing payment infrastructure will mean adopting low-risk, high-value products like one-click purchasing, Apple Pay and Buy Now, Pay Later tools.

Authentication 91

Authentication Startup Avatar Applications 91

Social Media Marketing

MARCH 1, 2010

Ratings & Reviews – provide useful input into the business buying process, particularly those ratings or reviews provided by other small businesses using the product or service. Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot.

B2B 159

B2B Study Social Media Small Business 159

The Social Media Incubator

DECEMBER 22, 2014

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. LinkedIn will become B2B leader. LinkedIn will become B2B leader. Pay to play. This is the mantra of social networks in today’s digital advertising age.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.

Examples 104

Examples Template Templates How To 104

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The data helps me make that business case to bring our trained support engineers into the process,” says Loren.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Oktopost

JANUARY 5, 2021

In some instances, they make their way into the product demonstrations used by sales executives and sales engineers. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196

Directory SEO B2B Real Estate 196

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 195

Trends Social Media Authentication Instagram 195

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

The Social Media Incubator

NOVEMBER 25, 2013

Customers buy benefits, not features. A blog is still the one indispensable online marketing tool that will get you more search engine exposure than almost any other tool. Internet Marketing 101 Online marketing Strategic Social Media b2b marketing business marketing marketing basics marketing truths'

Marketing 132

Marketing B2B Loyalty Engineering 132

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. How to Build Your First Content Marketing Strategy by Search Engine Watch.

Strategy 226

Strategy Content Marketing BuzzStream 226

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g.

Reputation 342

Reputation Social Media Banking B2B 342

Convince & Convert

DECEMBER 4, 2018

Executive buy-in: To function well, COEs first need buy-in from the top to get them planned and implemented. As we’ve discovered as we’ve worked with various clients to implement these processes, sometimes it can take many conversations and hours to get buy-in from skeptical team leads who don’t want their independence encroached upon.

Class 148

Class Meeting Resources Template 148

Socialized

SEPTEMBER 28, 2017

When a new product is launched, customers have to be given a reason to dream and buy it. A lot of B2B marketers specifically rely on email marketing to get clients. This strategy is used to act as an influence to a customer without appearing as a direct approach to directly asking them to buy a product or signup for a service.

Types 100

Types Strategy Marketing CPA 100

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). If you’re in real estate specializing in house flipping, research on the demographics, psychographics, and attributes of individuals interested in buying and selling properties. LinkedIn is the answer!

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. As a marketer, your goal is to develop a powerful value proposition that motivates consumers to buy from you instead of someone else.

Analysis 118

Analysis Price Influencer Sentiment 118

Koka Sexton

NOVEMBER 9, 2022

It can be done through advertising, public relations, social media campaigns, search engine optimization and more. They are able to evolve faster and make better decisions because they have a clear understanding of what their customers want and what drives them to buy from them.

Marketing 92

Marketing Tourism Loyalty Organization 92

Sprout Social

MAY 4, 2023

And LinkedIn audiences have twice the buying power of the average online audience. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Here’s a good example from Search Engine Land. Four out of five LinkedIn members drive business decisions.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. It makes them secure in their buying decision by showing them that others have made the same decision and that they are satisfied enough to recommend the purchase to others. Improved SEO. Create case studies.

Review 141

Review Case Study Reputation Study 141

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Write like you talk. So, talk to your clients!

Content 124

Content Brands Findability Marketing 124

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Search Engine Optimization (SEO ). WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

JANUARY 31, 2019

Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle. ’s leading home services (broadband and TV) search engine. The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Buzz Marketing for Technology

JANUARY 4, 2011

Why not play Buy a Feature ! Buy a Feature helps you get clarity on those “bells and whistles” that engineers typically THINK are cool but no one ever uses. It brings the voice of the customer into the process (great) but you also get a list you can bring back to the engineers and say “our customers want to buy these features!”

Marketing 229

Marketing Collaboration Buy Training 229