The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website.

B2B 88

B2B Marketing Paid Search Buy 88

Keyhole.co

APRIL 2, 2024

YouTube: Create product demos and self-service tutorial videos. This may include buying something, signing up for a newsletter, or filling out a form. On Instagram, you might notice that short, educational videos with free demo CTAs help you generate the most leads. This will help us build our email list. Here’s to your success!

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. After a demo, usually people are at least a bit less skeptical. They Buy Much Faster. They’re not much different. Repeat after me: . Inbound Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

DECEMBER 22, 2019

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies. You can always book a demo with Oktopost to see how their particular expertise can help transform your B2B marketing endeavors.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

NOVEMBER 23, 2022

Tip 8: Secure executive buy-in. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Request a demo. 8: Secure executive buy-in.

LinkedIn 115

LinkedIn Tips Curation Training 115

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands. It is the bedrock of your sales funnel.

Strategy 131

Strategy Brands Hubspot Survey 131

Audiense

MAY 17, 2018

The factors that most influence their buying habits. Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns. Request your Audiense Insights demo and start activating consumer insights today.

Case Study 79

Case Study Activities Study Campaign 79

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Request a demo Build relationships Is it lonely at the top? Every time Adam Mosseri posts a new video, social media managers everywhere buy an emotional support iced coffee. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 21, 2017

This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software). They carefully evaluate your offerings (and those of your competitors).

Social Media 106

Social Media Marketing How To Metrics 106

Sprout Social

SEPTEMBER 30, 2022

Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We How does a comment lead to a demo request?

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

MAY 16, 2022

How many Facebook ads would that buy? However, don’t think you need to stick to typical work hours if you’re advertising B2B. Meaning, the people who see your ad are more likely to buy something, or complete another high-intent action. Get a demo of Hootsuite Social Advertising today. Request a Demo. It depends.

Cost 94

Cost CPC Facebook HootSuite 94

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. Buying virtual goods in-app is nothing new, but buying physical goods in-app? Now, developers will be able to create applications that enable consumers to buy physical goods from within the app and receive a commission for these sales from Amazon. b2b networking.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. People are always more eager to buy from businesses they like and whose culture and values are most similar to their own. Moreover, you’d be much more prone to buy from this person or brand as opposed to one you’ve had no personal contact with.

Types 119

Types Video Content Case Study 119

Hootsuite

MAY 11, 2023

An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. This is also a great way to demo any DIY projects you’re working on. Show them how to save money by buying in bulk and how to make quick, easy meals with affordable ingredients.

YouTube 103

YouTube Video Film Sports 103

Oktopost

SEPTEMBER 27, 2022

Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field. With that in mind, you need to find a way to create unique B2B videos that make your brand stand out from the rest of the content your audience is seeing.

B2B 118

B2B Video How To ROI 118

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Sprout Social

JUNE 28, 2023

Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. And reach out to us about a personalized social listening demo.

Team 110

Team Hubspot Marketing SMS 110

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. However, lead generation is just the first step – as it turns out, roughly 80 percent of newly generated leads never actually buy. Why Is Lead Nurturing Essential for B2B Marketers? How important is it?

B2B 165

B2B ROI Campaign Buy 165

Sprout Social

JULY 20, 2016

Sending an InMail message asking someone to buy your product most likely isn’t going to work. Offer a free trial, demo or at the very most, an exclusive discount code. However, LinkedIn Ads may be a better option for B2B companies. After all, it’s the top social network for B2B marketers.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

APRIL 10, 2024

LinkedIn audiences have twice the buying power of the average web audience, so getting your LinkedIn plan right before you start blasting content is crucial. LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Focus on downloadables, templates, competitor alternatives, and buying guides. In B2B especially, customers are likely to be on a retainer or may make regular purchases. At the end of the day, people buy from people.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] DJ Waldow Mr. Baer – How about Constant Contact buying Nutshell Mail? Someone should buy Flowtown, pronto. All rights reserved.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Oktopost

JANUARY 17, 2024

Lead generation activities include sales webinar registrations, a request to get a call with your sales reps, or demo or free trial signups. If people aren’t converting to demos, test other email topics, formats, or calls to action. This means prospects are not just interested in your brand but actually buy your product.

Metrics 62

Metrics Cost Hubspot Analytics 62

Hootsuite

MAY 8, 2023

Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. In turn, you stay front of mind when people think about buying a new policy. Content ranges from tips to consider when buying a new home to simple positive thoughts.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. And LinkedIn is the top platform for B2B marketers worldwide. Book a Demo Audience and competitor research is another area where Hootsuite really shines. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Try Hootsuite’s Inbox today.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

agora pulse

OCTOBER 16, 2018

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Demo your latest product. Eye Popping LinkedIn Stats.

LinkedIn 144

LinkedIn Engagement Brands CSR 144

SalesChoice

OCTOBER 4, 2016

One approach it takes is automatically classifying customers using a predictive algorithm into categories that are likely to have similar needs or buying patterns. Book your DEMO of SalesChoice and see Selly Says™ in Action, only available to companies using SalesForce at this time. SalesChoice is a certified ISV Partner of SalesForce.

Software 20

Software Patterns Applications B2B 20

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. I divinity see some comparison between infomercials and social media, but more on the experience side. He was personable and funny, a real likable guy.

Social Media 122

Social Media Strategy Social CRM MySpace 122

agora pulse

MARCH 1, 2021

They’re sending out strong buying signals and they’re openly expressing a desire to potentially become a paid customer of yours. They’re indicating that they’re interested in buying your products or services, usually because they’ve tried a sample of your product or have tried it for a short period of time. Decision stage leads.

How To 174

How To Hashtag LinkedIn Newsletter 174

Sprout Social

DECEMBER 20, 2023

If you want to try our social listening solution, reach out to us for a personalized demo. Request a demo Customer service Sprout’s social media customer service solution goes beyond responding to comments. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

AUGUST 19, 2010

DM me and I'll get you a demo. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into. TomMartin [link] jaybaer You'll like Compendium. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

APRIL 8, 2016

And when they added product demo videos to their product pages, they saw a 30% impact on sales. Positive emotions created by watching a video can actually impact your viewers’ buying decisions. 96% of B2B companies are planning to use video in their content marketing over the next year. Bottom-of-Funnel Video. Scheibehenne).

Video 60

Video Marketing Hubspot Education 60

Convince & Convert

SEPTEMBER 21, 2010

s to ask before buying, ESP! I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. per month) and the demo looks fantastic.

Social Media 157

Social Media Radian6 Strategy SM2 157