Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186

Review Marketing Metrics Meeting 186

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website.

B2B 88

B2B Marketing Paid Search Buy 88

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. These are some of the questions my co-author Paul Gillin and I set out to answer in our new book Social Marketing to the Business Customer.

B2B 130

B2B Social Media Proposal Google Reader 130

Convince & Convert

JUNE 15, 2011

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. Could giving away too much great content actually sabotage sales?

B2B 136

B2B Content Marketing Buy 136

Convince & Convert

FEBRUARY 3, 2016

In 2007, she started her own business creating a career out of her passion: helping B2B companies tell better stories around their complex sales, build great personas, and develop content marketing strategies that actually turn prospects into buyers and convince customers to stay. Why your personas are critical to the complex B2B sell.

B2B 60

B2B How To Marketing Conference 60

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 199

Video SEO Consultant B2B 199

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 149

Campaign Marketing B2B Conference 149

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115

Review Social Media Social CRM Consultant 115

Buzz Marketing for Technology

JANUARY 6, 2011

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. see photo below).

Facebook 276

Facebook Discount How To B2B 276

Oktopost

DECEMBER 22, 2019

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Oktopost specializes in social media management for B2B companies. You can always book a demo with Oktopost to see how their particular expertise can help transform your B2B marketing endeavors.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

OCTOBER 14, 2019

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! Next time we will be reviewing the power of video in B2B marketing. Quote here shared by Brett, from the book “ How Clients Buy ”. Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program.

Marketing 76

Marketing B2B Team LinkedIn 76

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

FEBRUARY 29, 2024

For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

JUNE 30, 2013

It was on the official book launch day , so that was a milestone to remember. This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. What are your buying stages? I was in St. Also memorable was a great question from the audience.

FAQ 157

FAQ Content B2B Insurance 157

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. “Me too,” says the other. “I So you start selling coffee and brownies.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Oktopost

NOVEMBER 18, 2020

For sales leaders it’s crucial to understand the top challenges blocking the sales team from booking meetings, driving revenue, and hitting quota. The New “Buying Process”. “No This, in turn, has created a new buying process. New Salesforce data has revealed the top sales challenges for 2021.

Engagement 89

Engagement Social Media B2B Team 89

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso?

Types 255

Types Content Case Study Press Release 255

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. Businesses think that buying technology is a like buying a house. business book. The technology investment. Is your brand ready?

B2B 80

B2B Case Study Mobile Data 80

Audiense

SEPTEMBER 9, 2016

What’s The Main Key In B2B sales? Marketing B2B? "They're Why Use Social For B2B Selling? If you’re not using social media in B2B selling, there’s a ton of opportunities you’re missing out on. Simons delivers some solid #B2B social selling stats at #BeatTheBuzz tonight. InstaSupply. The benefits are clear!

Social Media 60

Social Media B2B Influencer Patterns 60

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Just as your site is continuously collecting customer data, so are your physical stores.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Keyhole.co

FEBRUARY 23, 2024

For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Read online guides, blogs, and the best books on sales.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

MAY 11, 2023

An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. Video reviews of books, movies, and TV shows This is a great YouTube video idea for those passionate about literature, film, and television. Take the time to film an in-depth review of the product.

YouTube 103

YouTube Video Film Sports 103

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. E-books, webinars and other lead magnets. This might include: Downloading an e-book. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy. How-to videos. Case studies. No surprises here!

Data 117

Data Marketing How To Collaboration 117

Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. Why I Wrote This Book. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. Why the Book is Different.

Posterous 60

Posterous Case Study Buy Research 60

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Turning old blog posts into revamped email newsletters, e-books, or guest posts is content repurposing at its finest. The Keys to Growth Hacking Success. Optimize Your Online Presence .

Strategy 144

Strategy Metrics Process B2B 144

Janet Fouts

AUGUST 18, 2014

In his book There is no B2B or B2C: It’s Human to Human H2H. It shows when the responses to our appeals to buy a product or support a cause fall on deaf ears while other, more mindful approaches work so very well. I become an evangelist without giving it a second thought. I tell my friends about it. I blog about it.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Buzz Marketing for Technology

JANUARY 4, 2011

Why not play Buy a Feature ! Buy a Feature helps you get clarity on those “bells and whistles” that engineers typically THINK are cool but no one ever uses. It brings the voice of the customer into the process (great) but you also get a list you can bring back to the engineers and say “our customers want to buy these features!”

Marketing 229

Marketing Collaboration Buy Training 229

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). B2B Lead Blog ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

JANUARY 4, 2017

One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. Whatever you could buy in the store, you can now shop online. Consumers - more than ever - are buying digital products and services. .

Products 76

Products Brands Retail iPhone 76

Audiense

MARCH 1, 2018

Social Data sits somewhere in the middle of tactical and strategic, helping build enough hypotheses to continue developing your consumer or acquisition strategy, for both B2B and B2C. Long live Social Data! even after 25th of May ). The post Social vs Traditional: Are we in a new era of Consumer Segmentation?

Data 94

Data Groups Groups B2B 94

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Every time Adam Mosseri posts a new video, social media managers everywhere buy an emotional support iced coffee. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. The future of distributing content responsibility across departments, influencing every stage of the buying cycle. Forecasting for the Future. How to keep 70% of your content from going unused.

Strategy 60

Strategy How To Marketing B2B 60

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. Buying virtual goods in-app is nothing new, but buying physical goods in-app? This is the convergence of a movement I discuss in-depth in my second book, CTRL ALT Delete , about how physical becomes digital and digital becomes physical. b2b networking.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Twist Image

JUNE 9, 2011

More often than note it's a perception of what they think will be a buying trigger for their consumers. " On a B2B Blog that I was recently following, the answer was obvious. business book. buying trigger. It's marketing material thinly veiled as a voice, opinion or an idea. david weinberger. marketing material.

B2B 103

B2B Social Graph Publishing Widget 103