Oktopost

DECEMBER 8, 2021

During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

Engagement 109

Engagement B2B Apple How To 109

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Kikolani

AUGUST 24, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. Want suggestions to help improve your blog? Be sure to sign up! Business / Career. Photo of the Week.

Mashup 117

Mashup Resources How To Remix 117

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Startup Marketing.

Resources 111

Resources Startup Marketing Handbook 111

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Whether you’re looking to amplify your brand’s visibility or drive specific business outcomes, this guidepost is your go-to resource for traversing the world of X marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Koka Sexton

DECEMBER 31, 2022

This resource provides valuable insight into ways to leverage your brand’s presence across multiple channels. These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Communication. Understanding the Role of Multiple Channels.

Strategy 92

Strategy Marketing B2B ROI 92

Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants provide strategic advice to sales and human resources too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. They can easily create and publish landing pages and blog posts.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. The core of social media marketing efforts should be the corporate blog. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Their posts, blogs or videos can rank for specific keywords related to your product or industry that lead potential customers directly to your site. Thus, reinforcing the product’s value in customers’ minds.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 127

Discount Marketing How To B2B 127

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. For instance, a marketer may insist on doing a podcast, a blog, and a video for social. The concept is about doing more with less to save time, resources, and money.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. That level of community matters and your brand should take an active role. This customer-centric approach makes their brand come across as approachable and connected to the community.

Industry 87

Industry Social Media B2B Resources 87

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 109

Campaign Groups Groups Communities 109

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. measurePR transcript for July 2. Tuesday, Jan.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

MAY 19, 2014

The Critical Role Of Emotions In B2B Purchasing. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. How do you add value to your business?

Loyalty 182

Loyalty Consultant Flickr Compete 182

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. The Facebook strategy, in this case, may involve interactive videos and even blog posts that appeal to shoe buyers. Content production is by far the most expensive and resource-intensive element of your social media marketing campaigns.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. Check out tips and tricks on our blog to get started. Write your bio.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

OCTOBER 8, 2020

If you answered yes, you definitely landed on the right blog post today! Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , 10 Reasons You Need Audience Marketing eBook, Content Calendar Template. What is a customer profile for b2b. Supporting Resources .

Template 78

Template Templates How To Training 78

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. We know they watch our videos, read our blog posts and the list goes on. It is one thing we can count on.

Feed 167

Feed Feedly Metrics News 167

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Pam Moore

MARCH 7, 2023

A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside. I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside. I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together.

Authentication 78

Authentication eBook Brands B2B 78

Social Media Strategies Summit

JUNE 8, 2023

When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. Video source Their agency partners worked with Treaty’s existing creative assets and other resources while advising the brand on how to build Facebook video ads that generate conversions.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Are the content types you invest heavily in, such as videos, outperforming other content types that require less production and resources? You can use this insight to develop blog posts, videos, and other digital content focused on that high-interest topic.

Analysis 69

Analysis Data Sentiment Metrics 69

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? No problem. Do hashtags work anymore?

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

OCTOBER 6, 2016

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. The greatest benefit in serving my audience and community both offline and online is helping people grow. Supporting Resources: Thought Leadership in a Nutshell . For me, it’s about impact and action. episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. 32 Totally Free Google “Search Plus Your World” #SEO Resources by aimClear Blog. ** 5 STARS. ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216