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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars.

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Strategy Note: Facebook F8 2019

Ignite Social Media

The platform has already started pushing updates live and moving to a cleaner look (white background) and a layout that is similar to their mobile app. Facebook is also weaving in their inclusive AI process into AR and VR with lifelike avatars. The post Strategy Note: Facebook F8 2019 appeared first on Ignite Social Media Agency.

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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

From the time we wake up in the morning, to the time we reluctantly go to bed with our mobile phones still in our hands, a large part of our waking hours is spent on the internet. We all have heard of Siri and Cortana, who give us answers to any possible question via their artificial assistant avatars. Artificial Assistants.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. Although there are many new options for marketers to integrate their marketing strategy, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa.

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

What is a customer avatar. What is an audience first marketing strategy. Why you need an audience first marketing strategy. 3 Steps you need to take to get started to develop your audience first marketing strategy. What is a buyer persona. What is audience marketing. What is market segmentation.

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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. This will help you refine your social strategy. By measuring and understanding your Snaps’ performance, you can tweak and optimize your strategy on Snapchat for even bigger results. Let’s get to it!

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. In 2020, building a voice app can be equated to being one of the first brands to build a website in the 1990s or a mobile app in the 2000s. 5: More data equals better strategy.