Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

Brands 74

Brands Automotive UGC Education 74

Audiense

AUGUST 16, 2017

Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands ! As for the female UK millennial demographic, the most unique influencers have little or no links to the automotive world. Car brand favourites!

Automotive 100

Automotive Comparison Influencer Data 100

Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. VP Marketing at Veyo, Sarah Kuntsal, gets “radically transparent” about the challenges of marketing in a highly regulated industry, like healthcare.

Automotive 112

Automotive B2B Marketing Apple 112

The Realtime Report

MARCH 20, 2023

Car Rental Business: Advantages And Disadvantages The car rental business is becoming an increasingly popular industry in large cities and resort towns. Automotive mechanics are responsible for the technical maintenance of vehicles to keep them in perfect working condition. Don’t be afraid to invest in creating a company website.

Transportation 91

Transportation Insurance Discount Hotels 91

Audiense

OCTOBER 11, 2017

Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. This could be a good starting point for car brands to uncover and understand this new target market.

Automotive 74

Automotive Analysis Comparison Discount 74

The Realtime Report

DECEMBER 27, 2012

And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. education went up 421%. sports grew 417%. education went up 421%.

Mobile 170

Mobile Automotive Sports Travel 170

Mindjumpers

MAY 19, 2011

For me the key to build a successful brand through customers, in both traditional as well as social media is as follows: Identify? For example an ice cream brand, like Ben & Jerry’s can easily enhance its presence on Facebook by running regular updates and contests goes well with the brand values and the messaging.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

AUGUST 4, 2011

According to the Buddy Media report, brands that post outside business hours have 20% higher engagement rates. In the same way, every industry is said to have different traction on different days. Most effective time to post. The same report also quotes that posts show a higher engagement on a few days compared to others.

Automotive 252

Automotive Hubspot Sports Guidelines 252

The Realtime Report

DECEMBER 27, 2016

Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel.

Mobile 135

Mobile Strategy SMS Automotive 135

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. And there’s money to made as brands are ready to pay out for Stories, Tweets and Lives. Brands are making budgets go further too.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. Why so brief? ”

Mobile 156

Mobile Automotive Campaign Influencer 156

Social Media Strategies Summit

AUGUST 28, 2019

To achieve this goal, the space they’ve created is a true brand experience that combines food, games, shopping, and a garden. Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. Source: Shopify. Nike Makers Experience.

Examples 200

Examples Marketing Retail Automotive 200

Twist Image

NOVEMBER 17, 2010

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? But we've also reached a point where that emotional connection between customers and brands goes both ways.

Brands 108

Brands Automotive Airlines Influencer 108

Firebelly

DECEMBER 5, 2013

Today Google Carousel only covers travel, hospitality, and restaurant queries, but I have a feeling Google will expand their categories into real estate and rentals, which would be an awesome opportunity for our industry to gain that top placement across the carousel. Content Marketing/Brand Journalism is the new way.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

The Realtime Report

DECEMBER 12, 2012

The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage. It “brings direct marketing discipline” into social media, and enables scale.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Social Media Marketing

MAY 8, 2013

A roundup of relevant links affecting our industry. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. In the automotive space, online reviews are just as influential as professional opinions for buyers.

Social Media 160

Social Media Automotive Klout Flipboard 160

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Social Media Marketing

APRIL 11, 2013

7% come from the nation''s automotive capital of Michigan. In which industries do these followers work? The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience. What is the overall size of the audience in question?

Analytics 164

Analytics Twitter Automotive Class 164

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. See how Fifty & Five racks 3.7M Friendemic.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Twist Image

APRIL 4, 2013

How valuable are stunts to a brand? Can you name the brands? The challenge is simple, but the execution is harder: create stunts that latch on to the brand. Don''t create stunts that make the brand not as recognizable as the stunt, but create stunts that can''t be remembered without the brand. I would disagree.

Automotive 95

Automotive Hotels Loyalty Mobile 95

Social Media Marketing

DECEMBER 13, 2011

The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.

Automotive 153

Automotive iPhone Mobile Course 153

Twist Image

JANUARY 24, 2017

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. No longer trying to figure out which keywords and text will get people to click, but rather how to buy media and engage against voice-initiated searches will create an entirely new industry in marketing. automotive.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Social Media Marketing

JANUARY 24, 2010

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. Branded content syndication will replace some paid media.

Automotive 165

Automotive Marketing Syndication Trends 165

The Realtime Report

AUGUST 26, 2022

Technology has come a long way in the automotive industry. Lawrence Allan, Car Expert says: “Ford was one of the first to introduce this vital feature, but it’s become commonplace with other car brands in the last few years. 10 Surprising Car Features. That Will Save Your Life. Drowsiness Detection.

Features 91

Features System Automotive GPS 91

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

APRIL 24, 2016

For years, I (and many others in this industry) have said that this is not true. If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? automotive. There are nuances. ad blocking.

Advertising 40

Advertising Automotive Retail Mobile 40

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Branded Hashtags.

Hashtag 111

Hashtag Instagram Journal How To 111

Twist Image

FEBRUARY 26, 2011

Marketing (and the brands we serve) is not doing itself a favor by promoting any kind of special offer knowing full well that the hoops a consumer has to jump through to actually get that special offer is nearly-impossible to overcome. It's not all about the brands. Many industries (pharma, automotive, financial, mobile, etc.)

Automotive 101

Automotive Advertising Brands Mobile 101

Social Media Today

NOVEMBER 6, 2018

The results from a study analyzing 100k Instagram and Facebook posts from a sample of brands in the automotive, beauty, fashion and food industries between January and October of 2018. Here's what they found.

Automotive 115

Automotive Fashion Industry Sample 115

Convince & Convert

JANUARY 21, 2016

JPM16 takes place at the start of the year for a reason—to highlight all of the innovation that is to come to the biosciences and pharmaceutical industries in 2016. Business: United’s Brand Makeover. Beyond the press, what are people currently saying about the United brand? Literally Saving Lives at #JPM16.

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

Socialmedia.biz

JUNE 8, 2018

This process enables them to increase brand awareness and capture profitable trends. With more than 250 platforms claiming to help companies assess mentions and track their engagements and brand performance on various social media platforms, it can be challenging to choose the right one. Markwire is the owner of Sysomos.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Idaconcpts

MARCH 8, 2012

Before launching ShopLAStyle.com I worked as a consultant, mainly in the dot com industry, developing e-commerce and custom software solutions for clients ranging from automotive companies to dot com startups. A spammer who had access to a number of emails used our brand to send out a fake email order confirmation.

Automotive 127

Automotive Retail Social Media Management Hosting 127

Convince & Convert

APRIL 11, 2016

Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. Use Industry Disruption to Your Advantage. Industries in turmoil, or ones dealing with confusion and change, are ripe for attending a webinar to learn how to overcome these challenges.

Case Study 60

Case Study Tips Metrics Education 60

Writtent Blog

FEBRUARY 13, 2014

Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below: Image credit: MarketingSherpa. Available options include plenty of highly-specialized templates for industries that range from automotive to eCommerce.

Newsletter 103

Newsletter Template Templates Microsoft 103

Webbiquity SMM

JANUARY 2, 2013

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Heidi Cohen ). MediaPost ).

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

AUGUST 20, 2012

The luxury car brand realizes how easy it’s becoming to travel in the U.S. Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?

CSR 180

CSR Social Media Travel Patterns 180