Hootsuite

AUGUST 30, 2022

Also from the same study: 54% would find it difficult to stop using social media. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Statistics 102

Statistics Marketing HootSuite Study 102

Pixlee

OCTOBER 27, 2021

The issue of integrity will continue to pop up, and as the demand for authenticity and transparency continues to increase , more influencers will have to become more transparent with their audience about brands they work with and products they use. Some studies indicate companies make $6.50 Measure and Manage Campaign Success.

Influencer 75

Influencer Marketing Discount Retail 75

Convince & Convert

APRIL 22, 2014

The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. They decided that retail and family oriented bloggers located in Alabama were the perfect fit. Let’s dive in and see how they worked with bloggers.

Brands 158

Brands Blogger Retail Case Study 158

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.

Social Media 161

Social Media Strategy Marketing Retail 161

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

Retail 69

Retail Curation Hashtag Fashion 69

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city.

Blogger 154

Blogger Fashion Case Study Brands 154

Sprout Social

MARCH 1, 2023

Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022.

Products 86

Products Team Focus Group Collaboration 86

Convince & Convert

JUNE 20, 2017

For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. They want brands to be authentic in a way they can relate to. Once you solidify a reputation for authentic content that genuinely improves lives, conversions will be inevitable.

Conversation 162

Conversation Video Content How To 162

Pixlee

JULY 23, 2019

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. A loyal audience can tell when the authentic voice is off.” . Brands can now market to customers in a way that is authentic and relatable.

Fashion 64

Fashion Influencer Authentication Apparel 64

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow.

B2B 130

B2B Brands Marketing How To 130

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. It makes their recommendations authentic, and their followers are more likely to have a shared interest.

Instagram 117

Instagram HootSuite UGC Influencer 117

Later

JANUARY 2, 2019

Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. The days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships.

Trends 94

Trends Instagram Marketing Authentication 94

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Help your student body ease their minds by providing resources, such as free meditation or study snacks. View this post on Instagram.

Types 113

Types Instagram Brands Collaboration 113

agora pulse

JUNE 30, 2020

Let’s look at some ways to create social proof in an authentic way. In one study, researchers discovered: When customers received a small piece of chocolate with their bill, they paid a 3% tip. Psychologist Robert Frantz discovered during one study that infants looked at images with human faces for twice as long.

Social Media 207

Social Media Engagement Tips Pharmaceuticals 207

Hootsuite

OCTOBER 19, 2022

Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” Whether you’re making ads or regular videos for the feed, be sure your content looks and feels like authentic user-generated content on the app. If you’re reading this, you’re probably looking for new ways to get more sales online.

HootSuite 93

HootSuite Trends Feed Feedly 93

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree.

UGC 71

UGC Content Case Study Influencer 71

Sprout Social

MAY 3, 2022

From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. Knowing that I would face challenges while trying to build their social media presence, I studied each platform’s community guidelines and policies religiously. The challenges of cannabis social media marketing.

Social Media 83

Social Media Brands Content Guidelines 83

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Studies show that funny marketing both attracts more attention and increases brand recall. Mostly good.

Social Media 142

Social Media HootSuite Meme Influencer 142

Mindjumpers

JUNE 13, 2012

The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing.

Report 274

Report Brands Facebook Nielsen 274

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content.

B2B 98

B2B Trends Authentication Film 98

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Give Back to Your Community.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Buffer Social

APRIL 20, 2022

Long gone are the days when Instagram was a platform for candid and authentic snapshots. A 2020 study found that only 29 percent of users would post an unedited photo of themselves on social media. But, when big retailers enabled these features, many customers felt like they were being silenced.

Instagram 79

Instagram Small Business Retail Metrics 79

Convince & Convert

JUNE 20, 2017

For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content. They want brands to be authentic in a way they can relate to. Once you solidify a reputation for authentic content that genuinely improves lives, conversions will be inevitable.

Conversation 103

Conversation Video Content How To 103

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. People engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

Pixlee

JULY 30, 2019

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. With authenticity as the backbone of her following, Emily is working on organically growing her number of 7.5K Food and travel are blossoming as digitally native millennials prioritize experiences over belongings.

Travel 66

Travel Influencer Delicious Authentication 66

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 97

Sentiment Analysis Patterns Price 97

Hootsuite

JULY 29, 2021

Even if you’ve studied up on how to take good Instagram photos , sometimes it’s just best to leave imagery to the professionals. A lot are (surprise) retail or service focused. You’ll find a lot of documentary-style shots here, which can give a social feed a much-needed dose of authenticity. We’re not blaming you!

Public Domain 145

Public Domain Creative Commons Flickr HootSuite 145

Pixlee

OCTOBER 16, 2017

As it does, the internet as a retail distribution channel has become more and more powerful. Emerging Trend: Customers Want Authenticity. Magento’s Testimonials extension verifies the authenticity of each review and allows brands to display testimonials in various locations on their e-commerce site. Conclusion .

Authentication 40

Authentication UGC Case Study Review 40

Pixlee

NOVEMBER 6, 2019

over the past year, and ecommerce now accounts for over 13% of all retail revenue, according to the latest figures. If your company is looking for ways to appeal to these groups, here are some tips: Be Authentic. The global internet users grew by 8.6% There’s a lot of money on the table if you know where to look. .

Brands 40

Brands Privacy Retail Groups 40

Hootsuite

JUNE 18, 2020

Even retail brands are turning to self-portraits for a fresh angle. This trend celebrates diversity and authenticity, showing real faces and bodies in all their glory. for featuring our lotus pink rattan bag, available for retail and #wholesale. I like to watch movies/tv and study the lighting. Thanks to @vitadaily.ca

Trends 145

Trends Instagram Marketing Feed 145

Keyhole.co

DECEMBER 13, 2022

times more likely to view UGC content as authentic compared to branded content, it is essential to make UGC a part of your Facebook marketing strategy. Infact, as per a study , 25 out of 35 industries had images as their primary type of posts on Facebook. With consumers 2.4 Level up your photos game. Leverage them wisely.

Engagement 59

Engagement Strategy Facebook UGC 59

Buffer Social

NOVEMBER 7, 2016

While speaking to James Quarles, Instagram’s VP of monetization, TechCrunch found that : According to a study run by Instagram, 60% of Instagrammers say they learn about products and services on the app, while 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram.

Instagram 110

Instagram Retail Influencer Features 110

agora pulse

MAY 6, 2020

In other words, predominantly organic, authentic marketing. Be authentic. Switching from a sector such as high street retail to online food and beverage is not something a marketing agency can do just like that. This will then provide you with an instant case study to show off your work. Action plan for your tough sector.

Social Media 106

Social Media Tips Discount Price 106

Sprout Social

AUGUST 1, 2019

For a retailer, common topics might include staff demeanor and customer service, product selection and stock, ambiance and checkout wait times. For a third of the hotels that were studied, ratings increased by half a star or more within the first six months of responding to reviews. TripAdvisor rounds to the nearest half star.

Review 98

Review Strategy Hotels Survey 98

Pixlee

DECEMBER 1, 2016

However, understanding Millennials’ interests, habits, and what they value will allow your brand to reach out and resonate with Millennials in an effective and authentic way. Behavioral studies show that consumers continue to buy from companies that have fostered a relationship of trust. What is brand loyalty and why is it important?

Loyalty 43

Loyalty Brands How To Authentication 43

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. But then I discovered social.

Social Media Management 97

Social Media Management Social Media Tips Skills 97