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How to Turn Video Content into Conversions

Convince & Convert

They want brands to be authentic in a way they can relate to. Nowadays, you must keep in mind that many viewers consume content on mobile devices. In fact, it’s been a full three years since mobile became the primary browsing channel over the desktop.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. They leveraged this massive source of customer opinions for robust insights to build a brand voice that’s authentic and differentiated from others.

Brands 114
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Definition of reputation. Every brand touch counts.

Brands 113
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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart.

Class 100
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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. Definition of reputation. Your brand is so much more than your logo. In this 30 minute podcast you will learn: .

Brands 60
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What are YouTube Shorts and how to use them

Sprout Social

Additionally, more than 70% of all YouTube watch time comes from mobile devices. And since YouTube Shorts is a mobile-first feature, you may reach that expanded viewership with more than horizontal, long-form video content. Open up the YouTube app on your mobile device and tap the plus sign at the bottom of the screen.

YouTube 136
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What is local SEO and how to improve your local ranking

Sprout Social

Keep mobile in mind. Uberall commissioned a study , which found that 82% of respondents had used their mobile devices to conduct a “near me” search. So it’s crucial that you cater to these searchers by optimizing your website for mobile screens. This proves just how much people are using their phones for local search.

SEO 111