Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Ignite Social Media

MARCH 19, 2018

On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. There are several types of negative feedback – trolls, unhappy customers, PR crises – and today I’m going to focus on dealing with customers who aren’t happy.

Comments 122

Comments Social Media Tips Authentication 122

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”.

Twitter 141

Twitter Survey Trends Hashtag 141

The Realtime Report

JUNE 18, 2018

You can also conduct interviews or focus group discussions just like you do with your customers. The only downside is that you can’t guarantee the authenticity of their responses. Aside from the people who are patronizing your business, you should also consider those who have chosen your competitors. This is fine though.

Strategy 70

Strategy How To Marketing Survey 70

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Influencers will be shortlisted based on authentic affinity between the influencer and their community along with their uniqueness. Market Research.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. Instead of “smart, confident and compassionate” we now aim to sound “bold, inspiring and authentic.”. For us, it was our sales and success teams. Add the landscaping: Launch a brand campaign.

Brands 126

Brands Team Industry Research 126

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. On the other hand, when influencers develop an authentic relationship with a brand and are allowed to convey a brand message in their own voice, the message has a better chance of resonating with potential customers.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

JULY 2, 2014

Here are six ways to keep your brand in check and portray your company authentically: 1. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Get Inside Customers’ Heads You know who you are as a company, but do your customers?

Brands 142

Brands Survey Construction Comparison 142

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. They’re a modern focus group for your brand, and if managed correctly, they can pay dividends for your content strategy. Ultimately, opt-in connections and engagements are critical.

Communities 54

Communities Brands Badge Focus Group 54

Convince & Convert

DECEMBER 7, 2023

If you’re speaking to only one group, you’re excluding countless others. Create targeted micro-campaigns that address these groups specifically. Authenticity & Relatability As consumers become increasingly discerning about brand intentions, a genuine commitment to diversity signals honesty and integrity.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Establishing an authentic presence in social media is where many marketers fall down. Although based on the user group experience this has a stronger social media overlay.

Social Media 85

Social Media Focus Group Authentication Retail 85

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis. How did we feel about our day in court? his and ours.

Engagement 76

Engagement Social Media Film Focus Group 76

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Here’s how to promote your business and reap the benefits of Facebook group marketing. Facebook page vs. group. Benefits of Facebook groups for business.

Groups 144

Groups Groups Engagement Facebook 144

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another?

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another?

Apple 78

Apple Brands Tips Consultant 78

Techipedia: Tamar Weinberg

MARCH 12, 2009

On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. We agreed to forward the information on to this group of members, and asked for their permission to share their contact information with Royal Caribbean. We received a second, similar request, in October, 2008.

Brands 133

Brands Message Boards Travel Forums 133

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Take what you learn from your audience to inform future content. Finally, there’s User-Generated Content (UGC).

Social Media 239

Social Media Content UGC Influencer 239

ProBlogger

AUGUST 30, 2015

Some attendees are creating groups to help support them. Invite people from your email list to an informal focus group on the phone. Create a Facebook group to test the idea and build initial momentum. This is more authentic then stock photos. First thing in the morning? Lunch time? Find an accountability partner.

Training 20

Training Eventful Tips Analytics 20

Buffer Social

JULY 27, 2023

Is it original and authentic? Jayde writes like she speaks on LinkedIn Jayde Powell is all too familiar with the struggle of needing to “fit in” on social media, but she’s stuck to her authentic voice, and it’s won her an audience of loyal followers. Authenticity is magnetic. How did it perform?

Content 76

Content How To Guidelines Research 76

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Bring together a group of stakeholders from various disciplines to digest your research findings and answer these questions. How can your business use that weakness to your advantage?

B2B 113

B2B Research Sentiment Marketing 113

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks. Social media feels most authentic when you use it to do what you already do best. Play to your strengths.

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Consumers trust authentically created UGC over other types of content. The brand listened, updated the bottle, and the TikToker shared the story. So this strategy generates a lot of confidence in the GoPro brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

NOVEMBER 3, 2020

Social commerce offers an instant focus group. Answer questions, offer value and interesting content, be human and authentic, and so on. If you want in on this action, it makes sense to bring your goods to the online spaces where your customers are already hanging out. Why not give ‘em what they’re looking for? Source: Facebook.

Brands 145

Brands HootSuite Instagram Price 145

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. How can I help you?

Social Media 120

Social Media Content Analysis Sports 120

Buffer Social

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. Hailley : What exactly does that mean for you?

Trends 111

Trends Social Media Data Authentication 111

Later

JUNE 11, 2021

In addition to all the great brand building you can do on Twitter, you can also use the platform as a big, global focus group for your brand. Popular beach destination South Walton, Florida uses Fleets to share content that is more organic, personable, and authentic. Check out How to Get More Followers on Twitter. .

Twitter 86

Twitter How To Compete Hashtag 86

agora pulse

APRIL 29, 2020

It all started when I was volunteering at my local church, and my youth pastor handed me a video camera and some software, and said, ‘Hey, start making videos for the youth group.’ ’ “And those videos were terrible. But I kept doing them, and was just going through the motions, and getting tons of practice.

YouTube 96

YouTube Strategy How To Video 96

Audiense

DECEMBER 19, 2016

Chances are, there are smaller influencers or groups who have far more clout in your area. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As Learn how to find influencers for your business with our free eBook on the subject. “If

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Success with the crowd lies in authenticity. Great post!

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121