The Importance of Content, Authenticity, and Credibility
Meltwater
MARCH 21, 2017
For digital media and publishing companies, content is their business. Magazines create must-read articles just… Read More.
B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success
Oktopost
FEBRUARY 10, 2022
As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine. Meet Joel Harrison.
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Influencer Engagement: Finding a Fit
Waxing UnLyrical
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
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Top LinkedIn Marketing Tips from 3 Social Media Managers
Later
JUNE 21, 2021
With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand.
How Brands Can Be Nimble and Authentic with Every Day Crisis
Social Media Strategies Summit
OCTOBER 14, 2021
Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If Authenticity has been a big focus for NASDAQ.
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10 Best in Class Brands on LinkedIn
Social Media Strategies Summit
NOVEMBER 14, 2019
Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.
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The Brand Marketer’s Guide to Podcasting
Pixlee
AUGUST 2, 2021
Well-researched and authentic content will always get more followers than pitching products. Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. Community can go beyond growing subscribers, as well. Grow Your Industry Influence.
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8 Black Marketers Who Are Making Their Mark on the Industry
Likeable
JULY 1, 2020
population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.
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10 Graphic Design Trends That Will Be Huge on Instagram in 2020
Later
JANUARY 22, 2020
Think peeling high-street billboards, broken glass, crumpled and folded papers, or the dog-eared corners of a magazine. Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. – All Photography: Tim Walker for W magazine.
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Why Hotel Brands Need to Curate Experiences to Drive Business
Pixlee
OCTOBER 10, 2018
Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. It also creates an aura of authenticity by showing a real person doing the suggested experience. UGC provides a seal of approval from guests that an experience is worthwhile. The reasons for this are clear.
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How PassionRoses Reached Out to the Right Celebrity at the Right Time
Convince & Convert
MAY 27, 2014
They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day. Magazine, and many more.
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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens
Sprout Social
SEPTEMBER 21, 2020
And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.
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How to Make Short-Form Videos That Stand Out
Hootsuite
MAY 18, 2023
Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. For brand partnerships, consider companies that have similar values to yours, or products that are complementary. Be authentic Short-form video content is all about authenticity.
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This Week in Social Media – 4/24/2013
Social Media Marketing
APRIL 23, 2013
And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Taiwanese officials are investigating Samsung over allegations that the South Korean company recruited individuals to post negative comments about the HTC phones on the web. comes in as about average (44%).
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Joining Forces With Content Marketing Institute
Convince & Convert
APRIL 15, 2011
We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B). Meanwhile, a quick promotion.
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Social Media Engagement: 5 Revamped Tricks for Brands
Pixlee
JULY 27, 2020
Source Authentic, Community-driven Posts. Customers value authenticity and relatability now more than ever, especially on social media. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. And it’s working.
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7 Proven Social Media Promotion Ideas That Don’t Suck
Hootsuite
OCTOBER 25, 2021
According to McKinsey, consumers — and especially Gen Z — value authenticity above all. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. Build brand loyalty. Get creative!
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Who Cares What Chris Brogan is Drinking?
Convince & Convert
JANUARY 15, 2014
Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. I told him it’d be a story about being authentic, personal, and genuine with the people who read your communications.
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Content Marketing for Professional Services: Does It Cannibalize Your Business?
Convince & Convert
MARCH 27, 2012
“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.
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39 Instagram story ideas to boost engagement for your brand
Sprout Social
NOVEMBER 28, 2022
Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.
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Content Marketing for Professional Services: Does It Cannibalize Your Business?
Convince & Convert
MARCH 27, 2012
“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.
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7 Powerful Reasons Why Companies Will Pay for You to Blog
ProBlogger
SEPTEMBER 26, 2011
Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.
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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It
Buffer Social
NOVEMBER 1, 2023
At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. How will you be authentically you online? I’m pivoting a little from the kind of content I previously created here in the hope of being a little more authentic.
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4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author
Writtent Blog
DECEMBER 16, 2013
I read books, magazines and posts every day. In your book “Content Rules”, you talk about authentic “voice” that content creators need to discover. I don’t want a blanket offer that everyone else is getting from a company. I stay inspired by constantly consuming content. That is where I find inspiration and what keeps me going.
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Watching Church and State Slide Down the Slippery Slope
Social Media Strategery
MARCH 1, 2018
I’ve been getting them from legit magazines, newspapers and websites, and even when I am working on something that’s purely editorial, it usually doesn’t take long for someone from the advertising side to reach out and ask if I’d be interested in purchasing an ad as well.
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The importance of content moderation in Social Media
Lucy Hall
SEPTEMBER 29, 2016
It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. A social media management company normally creates a social media strategy, manages the content creation and engagement for your social media accounts. A version of this article was published in SME Magazine.
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How to Use Video to Tell the Best Stories
Convince & Convert
SEPTEMBER 10, 2015
Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. Be authentic. They’re not interested in your company. Traditional Marketing Meets Visual Creativity. Video content ROI that isn’t tied directly to products. Quotes From This Episode. “Be Don’t be boring.
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7 Great User-Generated Content Campaigns
Pixlee
JANUARY 25, 2018
As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. The shoe company Stuart Weitzman recently launched the #EYELOVE campaign in collaboration with it girl of the moment/supermodel, Gigi Hadid. Stuart Weitzman. Conclusion.
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How to Use Instagram Stories Highlights to Wow Your Customers
Later
MARCH 13, 2019
Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. Brands who regularly publish content, like magazines or blogs, could create Instagram Stories Highlights based on the categories or topics they write about.
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The Hidden Insights of SEO
Kikolani
MARCH 1, 2016
Make sure that your content is authentic and had the spark to keep readers attached. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com , a global training company that provides e-learning and professional certification training.
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74 Diva Marketing Talks About Social Media Sponsored Conversations With "Auntie" Melanie Notkin and Scott Monty
Diva Marketing Blog
MARCH 19, 2009
Before launching Savvy Auntie, in July 2008, Melanie was an interactive marketing and communications executive for global Fortune 500 companies, including New York Times Digital and American Express, as well as L'Oréal. Melanie is a regular panelist on the Strategy Room on FoxNews.com and a contributing editor to Toy Wishes Magazine.
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Snapchat for Business: The Ultimate Marketing Guide
Hootsuite
MARCH 11, 2020
For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. It’s about being authentic, not picture-perfect. And just like other social media platforms, users aren’t only connecting with friends. Stand out and show your brand’s playful side.
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10 Unexpected Places to Find Business Blogging Inspiration
Writtent Blog
OCTOBER 28, 2013
Clive Thompson of New York Magazine estimates that the first blog was created in 1994 by a college student, even though the term wasn’t created for another 3 years. Consider the following: Authenticity: Personal bloggers live and die by their ability to provide an honest real-time overview of their lives.
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93 Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers
Razor Social
MAY 15, 2019
A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. They are influential because they have access to the audience of the magazine they write for. What is a social media influencer?
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104 Why Content Marketing Matters To Me And Should To You
Convince & Convert
APRIL 15, 2010
We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.
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125 Personal Branding - Beyond Your Resume
Diva Marketing Blog
MAY 2, 2009
As the fates would have.soon after reading it I was down-sized from my job with the Georgia Lottery Company. Thoughts that a company would want to hire "more than a resume" were radical 12 years ago. How do you maintain your authentic self online when Google has become HR's best friend? Who am I anyway?
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Building a Personal Brand vs. an Iconic Brand
Taylor Marek
FEBRUARY 5, 2010
He then became interested in wine and read every magazine on the subject. Contrary to what you may think, Gary actually does alot more for his wine company marketing-wise whenever he is interviewed. Authenticity. Personal brands depend on the person, iconic brands depend on the decisions of the company. One line sayings.
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Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips
The Realtime Report
NOVEMBER 3, 2021
Most Important, Be Authentic. Instead, they want to buy something of quality from a company they feel they can trust. If you stick to a disciplined holiday strategy , while also speaking from a place of authenticity, your ideal customers will find their way to you and continue purchasing long after the holidays end.
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A Blogging State of Mind
ProBlogger
MARCH 2, 2011
If I could sum it up in three little words, they would be: Magazine. Magazine advertising sales? Yes—magazine advertising sales. So, what do magazine sales have to do with blogging success? Blogging is about authenticity. During my magazine ad sales days, our product, frankly, was very useful. Advertising.
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47 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.
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151 Diva Marketing Talks Keepin' The Conversation Real With CK Kerley & Valeria Maltoni
Diva Marketing Blog
JUNE 22, 2009
that were created for just people to keep in touch with friends and family - not to promote the latest computer or coffee products, be used by marketers to have authentic conversations with their customers? Valeria was handpicked by Fast Company as Expert blogger to write about creating conversations between marketer and customer.
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How to Win Readers and Make Them Stick
ProBlogger
JUNE 7, 2011
As a result, companies spent fortunes producing new videos each week—and still do. Do you check your daily horoscope on your favorite magazine website or the news in the New York Times ? If so, then you’d know each of these companies have found a way to be part of your daily life. Readers have gotten smarter.
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20 Bloggers to Watch in 2012
ProBlogger
DECEMBER 30, 2011
Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better.
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53 Four Ways to Develop Amazing Social Media Content
Ignite Social Media
DECEMBER 12, 2017
Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Stock-up on props, papers, and scrap materials to create magazine-worthy styles. Then you’ve stumbled across the right blog post.
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