agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent. per $1 spent.

Social Media 96

Social Media CPM ROI Marketing 96

Convince & Convert

APRIL 15, 2011

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B).

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Content Marketing Consultant Fashion 115

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Podcast Marketing Best Practices. Do Your Research.

Brands 98

Brands UGC Authentication Influencer 98

Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. Let’s get started!

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Influencer Instagram Tips Marketing 69

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Connect with a younger demographic.

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Marketing URL Features Platform 145

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 144

Content Consultant Marketing Price 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

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Class LinkedIn Brands Microsoft 100

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 132

Content Consultant Marketing Price 132

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

Video 114

Video HootSuite How To UGC 114

Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. They are owned by a B2B parent company and debuted their consumer site in early 2014. The project scored over 187MM impressions from 50+ press outlets including, People Magazine, E! Magazine, and many more.

Case Study 148

Case Study Study Influencer Project 148

Pam Hughes

NOVEMBER 24, 2021

Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more. Take a look at Grammarly’s company profile on LinkedIn to see how they used the number of customers (30 million people and 30,000 teams) as social evidence. It can also be a key driver of traffic to your website.

Social Media 92

Social Media Reddit Diagrams Forums 92

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Step 3: Automate marketing with a social media management tool.

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Social Media Meme HootSuite Influencer 142

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. The reasons for this are clear.

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Hotels Curation UGC Brands 64

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

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Social Media Tumblr Authentication comScore 165

Buffer Social

JUNE 22, 2016

For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. And for every brilliant marketer and thinker mentioned here, there are likely 10 more I haven’t thought of.

Marketing 75

Marketing Advertising Microsoft Products 75

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically.

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Issues Survey Campaign Authentication 132

Later

JANUARY 22, 2020

Think peeling high-street billboards, broken glass, crumpled and folded papers, or the dog-eared corners of a magazine. Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. – All Photography: Tim Walker for W magazine.

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Trends Instagram Library Film 81

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. Online marketer? Skip the following paragraph. You don’t know the name?

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Conference Delicious Authentication Consultant 167

Pixlee

JULY 27, 2020

As it turns out, social media engagement relies on marketers having a balance of creativity, data, and luck to engage with consumers on social media. Source Authentic, Community-driven Posts. Customers value authenticity and relatability now more than ever, especially on social media. And it’s working.

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Engagement Social Media Brands UGC 56

Buffer Social

NOVEMBER 1, 2023

  At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing. 

Brands 76

Brands How To Instagram Consultant 76

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. With this, many marketers believe in the power of news, leading them to coin the term newsjacking. What is newsjacking? What are the benefits of newsjacking?

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Aggregator News Trends Social Media 52

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. This sort of smart, hype-inducing marketing worked wonders for the brand.

Social Media 141

Social Media Hashtag Instagram Meme 141

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

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Instagram Engagement Brands Avatar 122

Writtent Blog

DECEMBER 16, 2013

Chapman, Chief Marketing Officer at YSN , author of Amazing Things Will Happen and co-author of Content Rules. generously shares some if his content marketing and life wisdom with us. I read books, magazines and posts every day. I don’t want a blanket offer that everyone else is getting from a company. HNesterenko: 1.

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Content Smart Phone Exercises Authentication 97

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Social Media Strategery

MARCH 1, 2018

I’ve been getting them from legit magazines, newspapers and websites, and even when I am working on something that’s purely editorial, it usually doesn’t take long for someone from the advertising side to reach out and ask if I’d be interested in purchasing an ad as well. Why wouldn’t they?

Advertising 63

Advertising Buy Issues Journal 63

agora pulse

FEBRUARY 20, 2020

And what can social media managers and marketers do to encourage more trust from their followers? As WIRED magazine explained , these viral hoaxes and misinformation persist because we have a tendency to not check the source. While we are on the topic of teams, trust in your whole company can be earned or lost by one team member.

How To 108

How To Social Media Management Policies Social Media 108

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

Company 49

Company Travel Airlines Blogger 49

Convince & Convert

SEPTEMBER 10, 2015

Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. When she was on the corporate side of marketing (and especially now as a freelancer), she has always found it easy to put herself in the audience’s shoes.

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Vimeo Video Film How To 60

Twist Image

MARCH 24, 2014

As much as I love marketing and helping brands connect better to their consumers, it all starts with words on a page (for me). I have written hundreds (probably thousands) of articles for newspapers and magazines over the years. Read industry related magazines, websites and blogs. content marketing. magazine article.

Press Release 109

Press Release Exercises Publishing Handbook 109

Pixlee

AUGUST 4, 2021

I knew I liked advertising and marketing, and I could still be creative and work with filmmakers. I found a course at Emerson College called Global Marketing Communications & Advertising and decided to apply. They are a global design publication company so they cover everything from architecture to tech.

Film 52

Film Communities Project Instagram 52

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. The shoe company Stuart Weitzman recently launched the #EYELOVE campaign in collaboration with it girl of the moment/supermodel, Gigi Hadid. Stuart Weitzman. Conclusion.

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Campaign UGC Content Tourism 43

Later

OCTOBER 30, 2018

Whether you’re showcasing your products, sharing customer reviews, or promoting your marketing campaigns, Instagram highlights are incredibly versatile and can be used by businesses in countless verticals. The fashion and lifestyle magazine is continuously creating new highlight categories for the topics they write about. .

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Instagram Brands Review Campaign 60

Diva Marketing Blog

MARCH 19, 2009

Diva Marketing Talks is a live, internet radio show. 1-topic about social media marketing. Today's Diva Marketing Talks explores the impact of social media sponsored conversations from both sides of the virtual fence: brand and content creator. 30-minutes. Miss today's show? Scott Monty describes himself as a "Renaissance Man."

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Conversation Social Media Automotive Authentication 45

Keyhole.co

NOVEMBER 2, 2022

With over 2 billion active users , Instagram is one of the most potent platforms for marketers and brands to grow their business online. So, here are 11 tried and tested Instagram marketing tips to ensure that your content is prioritized by Instagram’s algorithm, quickly reaches your target audience, and helps boost engagement.

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Engagement Instagram Tips Hashtag 52