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Top LinkedIn Marketing Tips from 3 Social Media Managers

Later

With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. LinkedIn offers a vast array of marketing opportunities to establish your brand as a thought leader, boost visibility, and drive sales. LinkedIn Marketing Best Practices from the Experts .

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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Cristina Jones.

Industry 134
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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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5 Common Content Creation Mistakes Businesses Make with AI (And How to Avoid Them)

The Realtime Report

5 Common Content Creation Mistakes Businesses Make with AI (And How to Avoid Them) Artificial intelligence (AI) is transforming the way businesses approach content creation, offering innovative solutions to generate ideas and streamline marketing efforts. However, while AI can be incredibly helpful, it’s not without its pitfalls.

Content 91
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Joining Forces With Content Marketing Institute

Convince & Convert

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B).

Content 115
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The Brand Marketer’s Guide to Podcasting 

Pixlee

Well-researched and authentic content will always get more followers than pitching products. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Podcast Marketing Best Practices. Do Your Research.

Brands 98