Authentication Company Magazine Web 2.0 
Convince & Convert
SEPTEMBER 21, 2010
Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.
Diva Marketing Blog
JUNE 22, 2009
that were created for just people to keep in touch with friends and family - not to promote the latest computer or coffee products, be used by marketers to have authentic conversations with their customers? Valeria was handpicked by Fast Company as Expert blogger to write about creating conversations between marketer and customer.
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Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
Techipedia: Tamar Weinberg
JANUARY 23, 2008
Don’t be a marketer, when interacting with social media sites, be your self, have an authentic voice. Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad.
Kikolani
NOVEMBER 29, 2010
Arie is a social media savvy web 2.0 Cameron is an aspiring novelist and screenwriter, professional blogger, and graphic / web designer. She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Cameron Chapman.
Techipedia: Tamar Weinberg
FEBRUARY 23, 2010
Smashing Magazine ), among other things. I’d add authentic but it’s def. Reply Tamar Weinberg February 23, 2010 at 5:45 pm Yup — authenticity is probably a vital part of “passion.&# I don’t think one can be passionate without being authentic. Very good catch, Blake Thanks for commenting!
Myrland Marketing
JUNE 29, 2010
You’ll be just as hard pressed to reach my Mom on SM as you might be to reach a college student with an ad in a national magazine. At the heart of it, brands need to create compelling, authentic and relevant brand experiences to engage their audience. Would you follow a brand like Monistat? Would you friend them on FB?
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