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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

A common way to do this is by buying TikTok followers. A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Reasons To Start Marketing on TikTok.

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Avon Launches on TikTok with #LiftLockPop Hashtag Challenge

The Realtime Report

A TikTok presence will help Avon reach a new audience with engaging content that showcases the brands competitive beauty innovation as well as ease of access to buy. Avon’s inaugural TikTok campaign is a Branded Hashtag Challenge #LiftLockPop , supporting its latest beauty innovation, Unlimited Instant Lift Mascara.

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How to Find Instagram Influencers that Work for Your Business

Hootsuite

Make sure their followers are authentic. To know if an Instagram influencer’s followers are authentic, take a look at their comments and interactions. Just in case you were wondering, we tried buying Instagram followers and it didn’t work out great. Search in Google.

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What is User-Generated Content? And Why is it Important?

Hootsuite

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

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TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

Host Jennifer Gutman of Oktopost welcomes Rich Stone as he explores some good old-fashioned sales and marketing alignment through intent data. Rich hints that sales and marketing can generate pipeline and revenue faster when exploring someone’s intent to buy through directly observing the data together.

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