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What Pinterest search trends reveal about the future of retail in a post-COVID world

Sprout Social

Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Retail 134
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The role of artificial intelligence in business in 2024

Sprout Social

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Content personalization AI personalizes content based on customer behavior, preferences and demographics.

Patterns 120
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The role of AI in creating a more human customer experience

Sprout Social

In this article, we’ll break down what AI customer experience is all about and the technologies that power it. AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand.

Sentiment 104
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Online reviews also give you insight into brand sentiment.

Analysis 105
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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

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The right place at the right time: How to jump on a newsjacking content opportunity

Sprout Social

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. The resulting article , which we published a day after GameStop’s stock price soared into the triple digits, received 3,456% more pageviews than a typical post generates in a 24-hour period. Sprout had unique data to share.

Content 130