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The role of AI in creating a more human customer experience

Sprout Social

In this article, we’ll break down what AI customer experience is all about and the technologies that power it. AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand.

Sentiment 103
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Social commerce: How it works and why you should care in 2021

Sprout Social

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic.

Retail 137
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic.

Examples 131
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Feel free to save this article and use it as a template for your next customer experience strategy. Your customer journey shows those folks often using their mobile to order groceries early in the week. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services.

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A guide to getting your CEO on social

Sprout Social

It can be as simple as taking 5-10 minutes every morning, or every other morning, to share an article, respond to a few tweets, or give a quick company update. Barra regularly shares articles that resonate with her, celebrates the achievements of her company and colleagues and has even used the platform to manage past crises.