Remove Article Remove Reputation Remove Retail Remove Sentiment
article thumbnail

How to use brand safety tools to protect your brand’s reputation

Sprout Social

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Online reviews also give you insight into brand sentiment.

Analysis 103
article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation.

Review 127
article thumbnail

Social commerce: How it works and why you should care in 2021

Sprout Social

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic.

Retail 137
article thumbnail

Everything you need to know about online reputation management

Sprout Social

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

article thumbnail

How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Let’s consider that you are a retail brand launching a new branch in Chicago.

Hashtag 52
article thumbnail

How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Look at your competitors’ online reputation. Consider qualitative data, such as customer feedback and sentiment analysis. Are they well-respected in the industry?