Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Examples of Earned Media Success. Today’s picture is much rosier.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. For example: Old style: Download Facebook Messenger now!

Content 304

Content Marketing Engineering Wikipedia 304

Keyhole.co

NOVEMBER 17, 2023

Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. How did the company do this? New Challenges 1.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102

Examples News Press Release Embedding 102

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, the United States may be annotated as The United States of America, The US and U.S.

Brands 84

Brands Sentiment Analysis Marketing 84

Ignite Social Media

MAY 6, 2020

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales.

ROI 154

ROI Marketing CPC Retail 154

Social Media Marketing

OCTOBER 10, 2017

More than likely that your main ways to get a client interested are traditional advertisement (radio, banners, and flyers) and marketing buzz. Also, with the help of the articles you can make it more valuable. Yes, a marketing buzz + Facebook advertisement make wonders. The price was high enough and many promises were given.

Marketing 120

Marketing Loyalty Price Advertising 120

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 98

Hashtag Analytics LinkedIn Content 98

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Firebelly

JUNE 24, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence.

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Almost Savvy

JULY 15, 2010

Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.] It ain’t gonna happen. That is all.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? To drive more traffic.

Social Media 234

Social Media Tools Software Curation 234

Lucy Hall

APRIL 28, 2015

How to write a successful LinkedIn Article. There are now 347 million active users on the social network, numbers which are too large to just ignore. The social network has now rolled out publishing to everyone. Which means there is a lot more competition when it comes to getting these long posts or articles read.

LinkedIn 60

LinkedIn Education Social Networking Publishing 60

Almost Savvy

SEPTEMBER 17, 2009

As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&# Let’s take a peek at three humorous looks at how social media is, or might be, used to connect with our beloved family members. Do any of these examples sound familiar?

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends 279

Trends Marketing Mobile Wireless 279

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

HootSuite 120

HootSuite URL Analytics Forums 120

Ignite Social Media

DECEMBER 11, 2023

Posts that typically garner engagement on other social media platforms are now also raking in likes and interactions on Threads. For example, a heartwarming post received almost 2,500 likes, while a niche topic about a skateboarder received nearly 1,300 likes. It just may yet become part of your social media marketing strategy.

Compete 101

Compete Energy Social Media Platform 101

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy.

LinkedIn 103

LinkedIn Influencer Brands Marketing 103

Sprout Social

APRIL 16, 2024

If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

How To 96

How To Sentiment Template Templates 96

Ignite Social Media

OCTOBER 9, 2023

If you’d rather read along, we’ve also summarized their process in the article below. For our example, we’ll target pet-owning millennials – specifically females age 27-42 with household incomes over $100K who are interested in brands like Chewy, Amazon, Vans and Netflix.

Campaign 101

Campaign Social Media How To Overview 101

Hootsuite

MARCH 1, 2024

As a Meta Business Partner, Hootsuite is one of the first social media management apps to launch a Threads integration. If you’re reading this article, chances are you’ve already got a reason (or three) to want to schedule Threads in advance, but just in case, here are some benefits to consider. Start your free trial today.

Instagram 108

Instagram HootSuite How To Social Media Management 108

Adam Sherk

JULY 28, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Razor Social

OCTOBER 11, 2017

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game? Content marketing is equal parts strategic, creative, and technical. You need to get your geek on!

Tools 111

Tools Tips Content Marketing 111

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Invite your friends.

Social Networking 112

Social Networking Widget How To URL 112

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. How to use hashtags.

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Socialized

FEBRUARY 10, 2021

In this article, we have jotted down seven questions that you must ask your audience before building a relationship with them. How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them.

Questions 130

Questions Social Media Social Networking Metrics 130

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Networking.

Strategy 107

Strategy Tips Twitter Marketing 107

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, take an article that resonates with your audience and break it down in several different social posts.

Social Media 123

Social Media Template Templates Skills 123

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. Have you ever shared an article with your best friend via WhatsApp? If so, that share constitutes dark social. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” Visit the Social Media Strategies Summit for more case studies and advice on improving your social strategy!

Brands 130

Brands Energy Sports Fashion 130