Buzz Marketing for Technology

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes. New Balance Created a Social Branded Application to get in front of key customer and influencers. It is simple, fast, easy to use etc.

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” Applications – Facebook Applications is a business model similar to Apple App Store (which is a pretty darn good business model too!). and I am here to tell you – No one and here why ….

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.