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What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Social-Audio Capability.

LinkedIn 202
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 102
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5 Ways to Host A Virtual Event For Your Business

Later

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

Hosting 84
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5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125
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Facebook Updates in Lieu of F8 2020

Ignite Social Media

In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. Source: Facebook.

Facebook 141
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

For LinkedIn, the job applicants objective is also exclusive to ads created in Campaign Manager. LinkedIn specifically recommends boosting posts that feature thought leadership, customer spotlights, product launches, and events. All you have to do is choose a few simple targeting options and add a budget.

LinkedIn 108